Latest NBA 2K16 promo video: #WINNING

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The fine folks at 2K sports have a killer property in the NBA 2K series. It’s iconic.

They also know how to market it. Brilliantly.

Playing to the wheelhouse of gamers and NBA fans, here is the latest promo video for NBA 2K16. I expect one of the features this year is Stephen Curry can hit shots from roughly the Bay Bridge.