Adidas may be getting out of the NBA uniform game, but they are opening up the checkbook to stock their roster with quality players that will get the public’s eye. Most notable this summer, they landed James Harden, pulling him away from Nike. He joins stars such as Derrick Rose, Damian Lillard, and John Wall, not to mention up-and-coming players such as Andrew Wiggins.
Now you can add Justise Winslow to the mix.
The No. 10 pick of the Miami Heat, he signed a shoe deal with Adidas, the company announced.
“I’m excited to be a part of adidas,” said Winslow. “I loved playing in their basketball shoes at adidas Nations and what they’ve been doing with Kanye and Originals is changing the game. I pride myself in being the best player on the court and having unique style off it and adidas will definitely help me do both.”
Adidas Nations is the shoe brand’s big annual high school player camp and games, where many of the nation’s top young ballers come play.
Winslow looked good at that game, then in the draft landed in a spot where he should get some run and be a key part of what the Heat do this season. Winslow’s game showed it needs work at Summer League, but his athleticism and defense are things Erik Spoelstra will put to use well off the bench immediately. Plus he can dunk and will show up on some highlights from the start. He could grow into a quality player in a popular market.
Which is just what Adidas is looking for.