Michael Jordan and LeBron James have sparked a conversation about who’d win a 1-on-1 game between the two in their primes.
But when it comes to endorsement money, it’s no contest.
Jordan sets a high bar for any potential sponsors, and they’re obviously willing to meet his lofty demands.
An expert in sports economics says Michael Jordan’s endorsement income has grown and still eclipses that of current NBA players, including LeBron James.
Smith College economist Andrew Zimbalist testified Monday in federal court in Chicago
He says Jordan’s endorsement income was $75.5 million in 2012.
Here are the NBA’s top endorsers in the last year, according to Forbes:
1. LeBron James – $44 million
2. Kevin Durant – $35 million
3. Kobe Bryant – $26 million
It’s quite remarkable that Jordan – 12 years after his last retirement as a player – collects so much sponsorship money. He’s a marketing force unlike any other.