Everyone knows Michael Jordan has made an insane amount of money over the course of his basketball career and afterwards. Much of that is from Nike, but he has other endorsements too, including Gatorade and Hanes. If any business wants to partner with Jordan, they’re going to have to come with at least $10 million, one of his advisers said this week in testimony for a lawsuit against a grocery chain.
Via the Chicago Tribune:
Jordan protects his brand’s value by selling his image rights and endorsements as a “bundled” package — not for a single use — and he won’t do business with anyone unless the deal will ultimately be worth at least $10 million, Portnoy said. She added that he only deals with businesses that are “authentic” to him and “add value to his brand.”
That’s a lot of money as a baseline to get him to even talk to you. But when you’re Michael Jordan, you can be selective about which companies get to attach your name to their brands.