This was the only hint you needed: James Harden was playing in the Drew League playoffs last weekend in Los Angeles and his girlfriend (apparently) Khloe Kardashian showed up to watch him ball — fully decked out in Adidas gear.
Our Nike sources tell us the company has decided it won’t try to top the $200 million deal Adidas offered Harden last week. As we’ve reported … Nike had concerns about sinking that much dough into just ONE player, when it has several other superstars to sign.
Harden has yet to officially accept Adidas’ 13-year deal, but the writing is on the wall … or on Khloe’s back. She was sporting Adidas gear at his Drew League game this weekend.
Nike still has LeBron James, Kobe Bryant, Kevin Durant, plus a number of stars under the Air Jordan brand — Carmelo Anthony, Chris Paul, Blake Griffin, Kawhi Leonard, and Russell Westbrook, to name a few.
But they had missed out on Stephen Curry (he signed with Under Armour) and there was reported concern the company didn’t want to lose another big name and would match. Turns out, they are not that worried.
Harden becomes the biggest star in the Adidas NBA universe, replacing Derrick Rose (his struggles to stay on the court hurt sales). Adidas can’t get his signature shoe to market fast enough. They also have John Wall, Damian Lillard and others under contract. However, Harden’s teammate in Houston Dwight Howard is rumored to be leaving the brand soon
The question is will the Harden signing move the needle on shoe sales? Nike has incredible customer loyalty and a product people love and trust, which is why they still have 90 percent of the basketball shoe market. It’s not just the Jordan name.
But Adidas needs some star power to start chipping away at Nike’s dominance (especially after Nike outbid them for the NBA apparel contract), and Harden with his beard is a good start.