By all accounts (I may be waiting for Netflix on this one), LeBron James does an excellent job in Amy Schumer’s movie “Trainwreck.”
But he is just starting to dip his toes in the movie and entertainment business.
Warner Bros. announced Wednesday a formal agreement with LeBron’s SpringHill Entertainment, with the goal of making future TV, film and original digital programs.
“LeBron James has one of the most powerful, well-known brands in the world, and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment,” Warner Bros. CEO Kevin Tsujihara said in a statement announcing the partnership. “The combination of LeBron’s global media presence and Warner Bros.’ unmatched production and distribution expertise is a big win for fans everywhere.”
“Connecting with my fans and telling meaningful stories have always been my passion,” James said in the same statement. “In everything I’ve done, from Nike commercials to ‘Uninterrupted’ and ‘Survivor’s Remorse,’ it’s always about connecting with people of all ages and providing unique content they can all enjoy. And I’ve always loved movies, which makes Warner Bros. the ultimate partner to help us continue to push the envelope. I can’t wait to see what we come up with.”
This is all very LeBron, the guy who hangs with Warren Buffett and wants to be a mogul. Michael Jordan, Shaq, and other NBA players have been in movies, but LeBron wants to build a movie production company.
So… Space Jam 2?
Space Jam 2 has been rumored for a while now, but LeBron has said he knows nothing about it. But you have to know they are kicking this idea around in the halls at Warner Bros.