Normally when an athlete is given the signature shoe treatment from one of the major brands in the industry, it’s an on-court model that comes with it the latest performance features, along with a ground-breaking, often times stunning new design.
But Russell Westbrook has been doing just fine playing in Jordan Brand’s flagship model, and with his clear love of all things related to fashion, it made more sense for his signature shoe to be a lifestyle, off-court model instead.
“The goal was to keep the design for the Jordan Westbrook 0 clean and versatile, with a nod to Jordan heritage,” explains Westbrook. “It was important for the shoe to embody my sense of style and have the potential to be be dressed up or dressed down.”
Given Westbrook’s occasional flair for the daring or outrageous, these come off as surprisingly subtle.