What does it take to get an agent to see marketing dollars floating around his head? Have a client near the top of the NBA Draft board, and have the nation’s two biggest markets — Los Angeles and New York — each with top four picks. That’s the Lakers and Knicks, two teams each with a massive, passionate fan base. From there it’s easy to see endorsement potential.
DeAngelo Russell seems poised to fall between the two big cities — the Lakers at No. 2 are expected to take Jahlil Okafor of Duke (Karl-Anthony Towns will go No. 1 to Minnesota). The Sixers are rumored to be leaning toward taking Russell at No. 3, right before the Knicks pick at No. 4 — and the Knicks like Russell. They’ll take him if he’s there, it’s just likely he’s not.
On Monday, Russell made his case to Adrian Wojnarowski of Yahoo Sports why the Lakers should take him at No. 2.
“If I were to go to the Lakers, I wouldn’t want anybody to hand me anything,” Russell told Yahoo Sports. “I wouldn’t expect Kobe to take me under his wing. I think he will want to see a resemblance of that hunger and fire that he came into the league with as a young kid. No one needs to be nicest guy in the world, or needs to pretend to be that. He will see through that, pick all that apart.
“I’ve got to be me.”
Russell would fit with the Lakers. He’d fit just about anywhere. He knows how to score — 19.3 points a game, shoots 41 percent from three — plus is a gifted passer with phenomenal court vision. He’s a good athlete and can defend. There is a lot to like.
It’s easy to see a fit in Philadelphia, where Russell has said he’d be willing to play. Russell could be making passes to (a hopefully healthy) Joel Embiid and Nerlens Noel for a decade. But Russell sees a fit with the Lakers and their history, too.
“I want to work for it,” Russell told Yahoo Sports. “I know I can earn it. I am not Magic Johnson and I’m not 6-9, but I am 6-5 and it gives me an advantage to see over the smaller guards. Watching Magic, you learned to turn your back, put the guards on your hip and then dice up the defense.”
Russell can make his case, but he should know the Lakers are strongly leaning toward Okafor at No. 2 (and no, they are not trading the pick).
What Russell will find in Philadelphia is a passionate fan base that understands and appreciates hard work. They expect a lot and can make it a tough place to lose, but there are few places like it if you win.