What’s next for the franchise?
The Atlanta Hawks plan to promote coach Mike Budenholzer to the franchise’s ultimate basketball decision-maker, clearing the path to part ways with exiled general manager Danny Ferry, league sources told Yahoo Sports.
Budenholzer will become president and head coach, partnering in the front office with Wes Wilcox, who will become the Hawks’ general manager, league sources told Yahoo Sports.
Once Ressler’s group – which includes Rick Schnall, Sara Blakely and Jesse Itzler – takes over, its first order of business will be to negotiate contracts with Budenholzer and Wilcox, league sources said.
Budenholzer picked a good time to rise to power. He rode a roster Ferry put together to 60 wins and Atlanta’s first-ever conference finals. Budenholzer hasn’t done much to prove his front-office chops, though it’s not as if he’s had a real opportunity and his impressive coaching ability should count in his favor. But the most important factor in this promotion appears to be his association with the Hawks’ recent success, and I don’t think that alone is a good reason to give him full control.
As for Ferry, the writing was on the wall. His racist statement shouldn’t be forgotten, but he should also have a chance to show he has grown from the incident. He got caught in limbo this year as his indefinite leave of absence overlapped with the Hawks’ impending sale. He deserves a chance to move on.