76ers have changed how they refer to their sponsored arena

12 Comments

Philadelphia 76ers release:

In the prelude to Wednesday’s season finale, the Sixers welcomed the playoff-bound Milwaukee Bucks (41-40) to The Center for a Monday night matchup.

Philadelphia 76ers release:

The Sixers’ 2014-15 season comes to a close Wednesday night at The Center. And just like the team’s first home game on November 1, it will be against the Miami Heat.

Philadelphia 76ers release:

The Philadelphia 76ers today announced audition details for the 2015-16 Sixers Dancers, which include auditions in both Philadelphia and New York City.

The team will host an open call audition in Philadelphia on Wednesday, June 17 at the Sixers’ home arena (3601 S. Broad St., Philadelphia, PA 19148) beginning at 6:30 p.m. (media encouraged to attend between 8:00 and 8:45 p.m.).

Philadelphia 76ers release:

he Philadelphia 76ers today announced details for the public reveal of the team’s new uniforms on Thursday, June 18 at a special event held at the Sixers’ home arena (3601 S Broad St, Philadelphia, PA 19148) beginning at 7:00pm, with free admission for all fans.

Philadelphia 76ers release:

The Philadelphia 76ers will host open-call auditions for the 2015-16 Sixers Phlight Squad onWednesday, June 17 from noon to 4:00 p.m. at the Sixers’ home arena (3601 S. Broad St., Philadelphia, PA 19148).

Notice anything strange as you read those seemingly benign releases?

Dan Gelston of the Associated Press:

The Sixers have decided to stop referring to the Wells Fargo Center by name in all news releases and on the team website because the financial institution chose not to become a business partner with the basketball franchise.

This season, the 76ers started referring to the 20,000-seat arena simply as The Center.

I don’t have a copy of the 76ers’ contract with the bank, but it seems they’re confident about their right to refer to the arena as they please.

And I’m sure not going to object. Though I certainly don’t begrudge owners for seeking additional cash through naming rights, I like the idea of non-commercialized arena names.

The Center it is.