Kobe Bryant to provide analysis on China’s live stream of NBA Finals


Dwyane Wade is joining ABC’s broadcast to provide analysis for select games of the NBA Finals.

Kobe Bryant is doing something similar, but on a more global scale.

The official release:

“Sina and NBA China announced today that five-time NBA champion Kobe Bryant of the Los Angeles Lakers will join Sina for its livestream of Game 3 of the NBA Finals.  Bryant, the 2009 and 2010 NBA Finals MVP will share his insights and analysis during Sina’s pregame and postgame shows for Game 3.”

“A 17-time NBA All-Star and two-time Olympic Gold Medal winner, Bryant will join Sina host Huang Shuo remotely from Los Angeles on Tuesday, June 9, prior to Game 3 at 8:30 p.m. ET (8:30 a.m. June 10, China time).”

“All NBA Finals games are live streamed on http://sports.sina.com.cn/tv/ across China by Sina, offering unprecedented coverage of The Finals to millions of fans in the region.”

Kobe has been treated as a god anytime he’s visited China in the past. His presence on the live stream will only entice more people to watch, and remember — the expansion of the league’s popularity in China has been among its bigger priorities.