Dwyane Wade is joining ABC’s broadcast to provide analysis for select games of the NBA Finals.
Kobe Bryant is doing something similar, but on a more global scale.
The official release:
“Sina and NBA China announced today that five-time NBA champion Kobe Bryant of the Los Angeles Lakers will join Sina for its livestream of Game 3 of the NBA Finals. Bryant, the 2009 and 2010 NBA Finals MVP will share his insights and analysis during Sina’s pregame and postgame shows for Game 3.”
“A 17-time NBA All-Star and two-time Olympic Gold Medal winner, Bryant will join Sina host Huang Shuo remotely from Los Angeles on Tuesday, June 9, prior to Game 3 at 8:30 p.m. ET (8:30 a.m. June 10, China time).”
“All NBA Finals games are live streamed on http://sports.sina.com.cn/tv/ across China by Sina, offering unprecedented coverage of The Finals to millions of fans in the region.”
Kobe has been treated as a god anytime he’s visited China in the past. His presence on the live stream will only entice more people to watch, and remember — the expansion of the league’s popularity in China has been among its bigger priorities.