Cavaliers show in-arena hype video featuring man battering girlfriend for wearing Bulls gear

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Update: Here’s the video (hat tip: Zach Harper of CBSSports.com). It’s somehow way worse than I even imagined.

 

Several journalists covering last night’s Cavaliers-Bulls game tweeted about a video shown in Cleveland’s arena. The most repeated phrase: “Tone deaf.”

Here’s an attempt to piece together the video’s content:

Ethan Skolnick of Bleacher Report:

Nubyjas Wilborn:

Allie Clifton of Fox Sports Ohio:

Wilborn:

Domestic violence is something we haven’t taken seriously enough, including in the sports realm. Since Ray Rice, that has begun to change, but there’s still a long way to go.

I doubt the video – where the victim is the butt of the joke – would ever be funny and appropriate. But right now, in this environment, it’s definitely neither.

The Cavaliers marketing team seems to be full of questionable ideas. At least they didn’t go through with the Kevin Love arm sling giveaway idea.