Jordan Brand’s retro releases have become, in many cases, more popular among consumers than the latest basketball sneakers attached to the game’s greatest active players.
Part of it is the limited edition nature of the releases, and part of it is due to resellers looking to make a quick buck. But the overwhelming reason for the thirst surrounding these shoes is their iconic nature, which is tied to the memory of Michael Jordan himself.
Jordan has unveiled its holiday lineup of retros, and they’ll undoubtedly be coveted as much as always — especially that Jordan VII.
Check out the photos below of all of this winter’s upcoming releases.
AIR JORDAN VIII ‘AQUA’
Worn originally during the 1993 All-Star Game
AIR JORDAN VIII ‘THREE TIME’S A CHARM’
Pays tribute to Chicago’s first three-peat championship season, while taking color cues from each of the three defeated teams.
AIR JORDAN VIII ‘BLACK AND CHROME’
AIR JORDAN 1
The classic silhouette gets the University of North Carolina treatment.
AIR JORDAN XIV LOW ‘LANEY’
Colorway pays tribute to Jordan’s high school.
AIR JORDAN VII ‘SWEATER’
Colorway is inspired by a sweater worn by Jordan in an iconic McDonald’s spot.