The Hawks have changed the name on their Twitter account, adding a W for each game in their win streak. HaWWks, HaWWWks, HaWWWWks and so on.
After beating the Timberwolves on Sunday, the Hawks became the HaWWWWWWWWWWWWWWWWks, completely filling Twitter’s 20-character limit.
So Wednesday’s win over the Nets – Atlanta’s 17th straight – created a problem.
The Hawks solved it by sticking their H in their photo (hat tip: Tom Ley of Deadspin):
If the Hawks beat the Trail Blazers tonight, they can move the ‘a’ up into the photo, too. But if they also beat the 76ers on Saturday, all hell will break loose.
Good luck, Hawks Twitter. You weren’t built for a team this good, but maybe like the players on the floor, you can overcome the obstacles in front of you.