Damian Lillard discusses the launch of his first signature shoe from adidas, the D Lillard 1

6 Comments

PORTLAND, Ore. — Damian Lillard launched his first signature shoe from adidas, unveiling the D Lillard 1 at an event which was held at the company’s headquarters in Portland earlier this week.

Fans were invited to attend through Lillard’s social media channels, and they packed the place for a fun afternoon event that celebrated the player who has risen to quickly become the best on a very good Trail Blazers team.

Music was a theme throughout the sneaker launch, and with good reason. Lillard is the rarest of NBA creatures who is actually a skilled rapper, and his #4BarFriday weekly Instagram contest has become a fan favorite on a global scale.

As media arrived in Portland, they were given an iPod shuffle with 10 tracks preloaded that were chosen by Lillard himself. Once the event got going, Lillard gave us a live rendition of his latest 4bar creation, and there was a surprise performance from hip hop artist Future Hendrix, during which Lillard and members of his family weren’t afraid to put some of their dance moves on display.

After things wrapped up, the media spent the evening at a nearby recording studio, where plenty of silliness ensued as we were invited to lay down 4Bar tracks of our own in a professional setting.

[I did not do this. But those who did were surprisingly creative, hilarious and impressive with both their words and their respective styles — shout out to Abe Schwadron of SLAM, Lance Fresh of Bleacher Report, and Ian Stonebrook of Nice Kicks.]

**********

As for the sneakers themselves, Lillard was heavily involved from the very beginning of the process — one  that started 18 months before the shoes were ready to launch.

“I was all over it,” Lillard said. “I probably got on their nerves, because I would just pop up and show up to the office like, what you got? Let me see.”

“They were good about it,” he said. “I would send in pictures of some of my favorite shoes as a kid, or stuff that I like if I just see it on the Internet. I would screen shot and send a picture to them. … They listened to everything I had to say.”

Coming up with the details wasn’t easy for Lillard at the start, however — mainly because of the fact that while he of course had likes and dislikes from an aesthetic standpoint, he had paid little attention to the performance aspects when playing in the past.

“Basically, I’ve never really had a preference,” he said. “I’ve never loved a light shoe, or cared if it was kind of heavy, or [whether] it had a strap, or not a strap. I never really had a preference. So that’s what I had to get around. I had to figure out what I really wanted my shoe to look like, and it was kind of hard because I didn’t want to make their jobs hard by saying I don’t like that, or this is not how I want it, or I like this better than this. I had to fight that because I wanted it to look how I wanted it to look, so that’s probably why they brought me so many shoes, because we went back and forth about stuff. Because they were willing to work with me the way they did, it turned out just fine.”

How many shoes did they bring?

“Probably at least 20 different versions,” said Robbie Fuller, who designed the shoe for adidas. “But we had a really good starting point, because he gave us some real specific must-haves, which was to have this tech fit sleeve right next to the foot. He gave us the direction of how he really wanted to lace hard. And then finally, the SprintFrame construction, which we started with the adizero Crazy Light. It’s an efficient way to build a shoe that makes sense. You reduce the amount of softer, heavier material, and you replace it with something that’s lighter and stronger.”

source:

Keeping the price of the shoe down was near the top of the priority list for Lillard, who didn’t want his fans to have to break the bank just to be able own his first signature shoe. That meant keeping costs down from a manufacturing standpoint, which affected the choices he had to make when helping to create the shoe’s construction.

“We talked about the Boost, which would obviously have made the shoe probably 35, 40 dollars more expensive,” Lillard said. “But that’s why I wore [the D Lillard 1] a lot. In the summer I was wearing it, and then after that I had a few pairs that I just would always wear, because I wanted it to be a quality shoe. I didn’t want it to be just a shoe they put together so it could be cheap, you know what I mean? I wanted it to be quality. And it still ended up being a quality shoe without having the ‘greatest’ technology. I think you can still have a really good shoe without it being made out of the most expensive stuff you can use.”

The shoes feel great. They’re comfortable when you first slip them on, with zero break-in required. The cushioning that was used is more than ample — especially in the heel, but there’s enough in the forefoot to provide a smooth enough ride. We got a brief chance to play in them, and the above-average level of traction that was present was impossible not to notice.

Events like these can be awkward for the athlete, who is at the center of attention while hundreds in attendance focus on him and sing his praises for an extended length of time. Lillard managed to remain humble throughout it all, which, along with the wealth of on-court talent he possesses, is a quality that helps endear him to so many fans.

“People have been asking me all day, are you excited, are you going to cry, are you this, are you that,” Lillard said. “And I’m like … I’m trying to make myself, I guess, appreciate it more, because I know that I overlook a lot of things that I should probably be proud of, because I’m so quick to want to move on to the next thing.

“But I’m actually proud of it, because it’s something that’s mine, and I know how much I played a part in developing the shoe. It’s something that represents me.”

**********

The D Lillard 1 will be available at Foot Locker and adidas.com on February 6 at a retail price of $105.

Arizona State leading scoring Remy Martin declares for 2020 NBA Draft

(Photo by Kevin Abele/Icon Sportswire via Getty Images)
Leave a comment

Arizona State junior Remy Martin has declared for the 2020 NBA Draft:

The six-foot point guard took on more of scoring role in his third season with the Sun Devils than he had in his first two seasons. Martin averaged 19.1 points per game on 43.2% shooting from the field. Martin also dished out 4.1 assists per game, after averaging 5.0 assists as a sophomore.

Arizona State’s leading scoring may just be testing the waters, as he’s expected to go undrafted. NBA scouts have concerns over Martin’s size at the NBA level. One concern is his ability to hold up defensively, as NBA point guards are trending bigger and bigger in recent years.

As a smaller guard, Martin was one of the players who could have benefited from the traditional pre-draft process. With in-person workouts on hold, and potentially cancelled entirely, players have limited opportunities to improve their draft stock. Teams may be drafting off previous in-person scouting and off of tape.

NBA players reportedly to take part in televised NBA 2K tournament Friday

Kevin Mazur/Getty Images for NBA 2K
Leave a comment

If we can’t watch NBA players on the court, at least we can watch them control their digital selves and teammates in a live basketball tournament.

ESPN plans to broadcast an NBA 2K tournament with only NBA players at the controllers, a story broken by Chris Haynes at Yahoo Sports. The hope is to have it air Friday, with the players competing from their homes around the country.

The NBA is planning a players-only NBA 2K tournament that will feature the league’s sharpest video gamers and it will be broadcast on ESPN, league sources told Yahoo Sports…

Players competing against their peers in the comfort of their own homes could offer a distraction for fans who are missing the game and a little competition.

Esports are incredibly popular and growing as a spectator sport, both in person and on Twitch and other platforms. With there being a pent-up demand for sports programming, this seems a smart attempt to draw eyeballs. Even people who are non-esports viewers could tune in just to check it out, because it’s that or rewatching Tiger King.

You can bet that if it works, we will see a lot more of it in the future.

(Inside baseball note: I would love to see the emails/texts flying around ESPN about Yahoo breaking a story about what is coming in their network.)

 

Shaquille O’Neal: I had no idea what was happening with Joe Exotic of Tiger King

(Diane Bondareff/AP Images for Papa John's International, Inc.)
Leave a comment

On a recent episode of “The Big Podcast with Shaq” former NBA superstar Shaquille O’Neal said that “he had no idea” what was happening at the zoo run by Joe Exotic. Joe Exotic was recently made famous through the popular Netflix documentary “Tiger King: Murder, Mayhem and Madness”.

Footage of O’Neal appeared in the first episode of the show and was shown taking photographs with the animals.

The documentary also showed a cut of O’Neal on TNT saying “Shoutout to Exotic Joe. I got two more tigers.”

On his podcast, O’Neal explained:

“So we go in there, and it’s a beautiful place, and the character that was there was Exotic Joe. We’re there and I dropped some donations for the tigers’ foods and all that. We take pictures with (the) tigers. We went back a couple times. Then we go back another time and we found out that he’s involved with all the stuff, and then, actually, I stopped going.”

Joseph Maldonado-Passage, also known as Joe Exotic, was sentenced to 22 years in prison after being found guilty of 19 different charges. Those charges included murder-for-hire plot, illegally selling endangered species and other animal-related offenses.

O’Neal clarified that he never bought any animals, but often donates to charities that help animals. He also made it clear that he’s not friends with Joe Exotic, nor anyone involved in the trade of endangered species.

“I don’t harm tigers,” O’Neal said. “I love tigers. I love white tigers. Do I put donations to these zoos to help these tigers out? I do it all the time. Do I own tigers personally at my house? No. But I love tigers. Listen, people are going to make their own opinions, but, again, I was just a visitor. I met this guy — not my friend. Don’t know him. Never had any business dealings with him, and I had no idea any of that stuff was going on.”

Report: Brooklyn Nets looking to hire a blue-chip head coach

(Photo by Nathaniel S. Butler/NBAE via Getty Images)
Leave a comment

When the Brooklyn Nets and Kenny Atkinson parted ways in early-March, the team installed Jacque Vaughn as the interim head coach.

According to ESPN’s Brian Windhorst that’s a short-term appointment. On his podcast “Brian Windhorst and The Hoop Collective”, the reporter said the Nets are looking to hire a coach with a track record of NBA success.

“One of the things that has been expressed sort of the grapevine, that’s the way I’m going to say it to protect myself from the aggregators, is that Durant and Irving would like a blue-chip coach. I don’t know what this says about the way they thought about Atkinson, but they want a big-name coach.”

Names linked to the Brooklyn opening are Tom Thibodeau, Mark Jackson, and both Jeff and Stan Van Gundy.

Atkinson leaving Brooklyn was a surprise, considering he had led the Nets back to the playoffs in 2019. That success came after a three-year rebuild. That process was kicked off when general manager Sean Marks hired Atkinson to lead the on-court development. Under Marks and Atkinson, the Nets developed several players who had been given up on by other teams.

Brooklyn was 28-34 when Atkinson was let go. The Nets had gone 2-0 under Vaughn before the NBA suspended play in mid-March.