Stephen Curry is one of the best and arguably most entertaining players in the NBA — and he’s wildly popular. Like second in the All-Star voting overall by fans and closing the ground on LeBron James popular.
It’s time the man had his own signature shoe.
Now he does — the Curry One from Under Armour.
The shoe was announced on Friday and will drop in a store near you on Feb. 13 — or you can buy it online, because really how often do you go to a store anymore really? Not so coincidentally, that’s All-Star weekend.
I’m not exactly a sneaker-head — like with art, I just know what I like and what feels good when I play — so here is what Under Armour said of the shoes in it’s press release:
Two new innovations, Charged Cushioning and Anafoam, provide Stephen with performance benefits that his game demands.
Charged Cushioning: The ultimate advancement in energy. The new cushioning system absorbs impact and converts it into a responsive burst to give your first step and change of direction unmatched explosiveness.
Anafoam: After studying a pressure map of the foot to identify where to distribute support, EVA foam and mesh were molded together to anatomically fit essential pressure points.
Additional performance benefits include:
· An external heel counter that eliminates sliding and keeps your foot locked in place.
· A midfoot TPU shank underfoot for maximum stability.
· A multi-directional herringbone outsole delivering superior traction and control.
· A padded mesh tongue with synthetic suede offering protection and increased breathability.
Of course, there will be a ton of colorways dropping over time.
This is a big grab for Under Armour, who wanted to break into the basketball shoe market in a big way and needed a face for their product. They took a gamble on Curry that he could blossom… sort of like Nike was trying to gain ground in the 1980s and gambled on some guy named Jordan. Not that Curry is Jordan or it will work out that well, but some gambles pay off better than others.
Curry will give these shoes a high profile, starting All-Star Weekend in New York City. That’s about as big a launch as one could imagine.