Blake Griffin brings a car to the Old West in latest spot for Kia (VIDEO)

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Blake Griffin launched himself into the national spotlight by jumping over a car to win the 2011 slam dunk contest, and it earned him an endorsement deal with KIA, the NBA’s official automotive partner.

In this latest spot, Griffin plays a sheriff in an Old West setting, but instead of riding a horse into town to deal with the bad guys, he drives in — which infuriates the director, before Griffin (amusingly) convinces him that his way would be best.