adidas debuts video featuring Derrick Rose and his latest signature shoe, the D Rose 5 Boost


Derrick Rose appears in this latest spot from adidas showcasing his new signature shoe, the D Rose 5 Boost.

The Boost technology is huge for adidas on the basketball side, because cushioning always seemed like an afterthought in previous years. But now that it’s the focus, the improvement in feel and performance is substantial from past models, and noticeable from the moment you put these on.

From the official release:

The D Rose 5 Boost is the ultimate signature shoe to outfit Derrick Rose on and off the court. It features adidas’ most innovative technology and the most personal details ever included on a shoe in the D Rose signature collection. The D Rose 5 Boost offers full shoe length Boost cushioning technology designed for heightened energy return and step-in comfort to ensure maximum performance.

The D Rose 5 Boost will be available at retail on October 23.