A couple seasons ago, the Warriors wore sleeved jerseys.
OK, it was definitely to sell more jerseys (though that doesn’t eliminate other goals).
But those sales aren’t going so well.
Yesterday afternoon I took part in a panel discussion as part of an NYU sports business class. One of the other panelists was the buyer for a well-known chain of sporting goods stores — let’s call him Mr. Buyer
Other tidbits from Mr. Buyer included the following:
• The NBA’s sleeved jerseys are not selling well.
Caveat: Mr. Buyer represents only one company, and maybe others are having more success.
But it would be no surprise if this issue is industry wide.
I can’t imagine the pajama sleeved-jersey experiment will last much longer.