Mark Jackson’s wife, Desiree Coleman Jackson, is a singer — she goes by Kadesh and she can do a whole lot more than belt out the national anthem at games (although she’s done that, too).
She’s got a new single out call “Strip.”
What’s interesting is what her husband Mark Jackson — famed NBA point guard turned broadcaster turned Warriors coach turned broadcaster again — is doing to help promote it. (Hat tip to KD at Ball Don’t Lie and Kevin Draper)
He’s not kidding.
You know what I call that? Great marketing.
Jackson is supporting his wife, using his celebrity to get her name out there a little more, and making some fans happy in the process. It’s a win all the way around.