Kevin Durant was close to signing a lucrative shoe deal with Under Armour, before Nike came in at the eleventh hour and exercised its right to match, thereby retaining Durant’s services for the next 10 years.
That bit of news resulted in ESPN’s Bomani Jones making a joke at Under Armour’s expense, which didn’t sit well with the brand’s main signature basketball endorser, Stephen Curry.
Curry took to Twitter to fire back and defend his shoes, and though the tweets appear to have been deleted, the conversation was captured by Tim Ryan of Medium.com.
It’s an appropriate response from Curry, considering his status with the company (his Twitter avatar is him sitting atop the UA logo) and Jones’ standing as a popular ESPN personality with a fairly sizable audience.
Curry also probably, you know, actually likes his shoes, and plenty of basketball players tend to be particularly engaged when it comes to the details of their signature line of sneakers.