Kevin Love billboard goes up in Cleveland (photo)


Kevin Love is hardly anonymous. A three-time All-Star, two-time All-NBA second teamer and gold medalist in the 2012 Olympics, Love has received plenty of recognition.

But playing in Minnesota, he’s flown under the radar more than a player of his stature would have elsewhere.

Now, joining LeBron James in Cleveland, Love will receive attention like never before.

Take this billboard going up in Cleveland (hat tip: Rick Grayshock of Waiting For Next Year):

Let’s be clear. This is just an advertisement. This is not the Cavaliers or Love doing anything to raise expectations.

But that will be the result.

As Love gains stature, the championship-or-bust talk that surrounded Cleveland since LeBron’s return will only intensify. Love has played like a superstar, and now he’s increasingly getting recognized as one. That comes with expectations.