We’re talking about $25,000 here. To you and me, that’s a lot of money. To an NBA team, that’s nothing. A slap on the wrist. At best.
So the idea that the Raptors would have dropped Drake as their “Global Ambassador” after they threw a big press conference to promote him last year, all over $25,000, was crazy. Drake is tied to the team as they try to rebrand it, his popularity and being a Toronto native make him a great fit as spokesman for the team.
The idea the Raptors would drop him is crazy that the league didn’t even ask, according to league spokesman Tim Frank, speaking to the National Post.
“As the Raptors’ global ambassador, Drake must follow our anti-tampering rules,” Tim Frank, the league’s senior vice-president of basketball communications, said in an email to The Canadian Press on Wednesday. “At no point did we suggest his title be removed but we were clear that as long as he acted as a representative of the team, he is subject to the league’s rules.”
When you go back to the original story where this rumor started, the tone of it is to make the Raptors as the poor, picked on victims of a secretive NBA agenda. Frankly, it was kind of sad. I’ll leave it up to you to decide if the writer (or sources trying to sell this same sad story) would exaggerate what the league actually told Toronto.
The NBA likes having big name celebrities like Drake associated with it. The agenda would be to get his face in front of more people talking about the league, not less.
Was the fine silly? Sure. But I don’t have the space here right now to list all the silly fines the NBA hands out because someone violated the letter of its laws. And this did violate the letter of the league’s bylaws. And the Raptors are probably good with that, part of the reason to have Drake on the masthead is to recruit players. Just not directly in public.
The fact is the NBA is fond of Tim Leiweke, the president and CEO of Maple Leaf Sports & Entertainment and the guy who helped bring in Drake to the Raptor family. Leiweke is a guy who dreams big and pushes the big picture. He was part of getting Los Angeles’ Staples Center (and the very successful LA Live center around it so many other teams want to mimic) built. He came closer to bringing the NFL back to Los Angeles than anyone.
Heck, the NBA gave him and Toronto an All-Star Game. There is love there.
More than that Raptors fans, you have a good team, an improving team that could be top four in the East and make it past the first round of the playoffs. A team that plays hard and is entertaining. Savor that, enjoy it. Don’t get sucked into a “woe is us” mentality. You’re better than that.