New @NBA basketballs are #tacky

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There are technical reasons for #s and @s in social media, but when those symbols begin unironically invading other methods of communication, it’s annoying.

@NBA can try to jam this down our throats, but it’s a turnoff #marketing #business #hashtag

NBA official release:

The NBA announced today that the @NBA handle will be added to the official Spalding game ball beginning with the 2014-15 NBA season. The NBA is the first professional sports league to include its social media handle on its official game ball.

The @NBA handle, which will appear directly under the “Official Game Ball” wording on the ball, represents the league’s global social media community of more than 660 million likes and followers combined – one of the largest social media communities in the world.

“The game is why we have 660 million followers, and our fans know @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year,” said NBA Senior Vice President of Digital Media, Melissa Rosenthal Brenner.  “The ball is the instantly recognizable symbol of our game, and now our fans have a place there too, where they belong.”

The official game ball is not changing and will be identical to last season with the exception of the @NBA addition.  Spalding has been the Official Game Ball of the NBA since 1983.

This is not like when the @NBA introduced #newballs a few years ago. Those, like the @FIBA balls, had a different feel. It’s in line with @AdamSilver adding his #signature, a purely #superficialchange that @nobody will notice in the long run.

If these #newballs accomplish anything, they’ll distract you from tackier changes that lie ahead.

Kristaps Porzingis after conversation with new coach: “Man im excited!”

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David Fizdale learned a lot of lessons in his first go around as a head coach, spending 101 games with the Memphis Grizzlies. At the top of the list: Build a strong bond with your star player. Or else.

Fizdale is trying to do that, saying he would fly to Latvia this summer to spend time with Kristaps Porzingis. But first came a phone call, and that seemed to go very well.

It’s not just Porzingis. Fizdale was bonding with Frank Ntilikina, Emmanuel Mudiay, and Damyean Dotson on Wednesday night in Boston. A little “this is where we want to be” motivation.

Good on Fizdale for all of this.

The Knicks got the best coach for them on the board in Fizdale, and so far the new front office — general manager Scott Perry and president Steve Mills — are making smart decisions. Knicks fans should be optimistic. Knicks ownership just needs to be patient (not James Dolan’s strong suit), because with no Porzingis for a large portion if not all of next season the team will struggle. Wins will be hard to come by. Fizdale needs a season to develop players and lay the foundation for what he wants to build, while the new front office needs time to clean up the salary cap mess that is New York right now.

With some patience, the Knicks could have something special in a few years. And Fizdale may have found the right home for his talents because he’s already got players buying in.

Report: Police officers involved in Sterling Brown’s arrest suspended 15, 10 and two days

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Bucks guard Sterling Brown was tased and arrested in January despite not being violent or overly combative while being questioned about a parking violation.

Gina Barton, Mary Spicuzza and Ashley Luthern of the Milwaukee Journal Sentinel:

The Milwaukee police officer who first confronted Milwaukee Bucks rookie Sterling Brown outside a Walgreens in January was suspended for two days, the Journal Sentinel has learned.

Two supervisors who later arrived, escalating the situation, were suspended for 10 and 15 days, sources said. Several other officers were reprimanded.

I don’t know whether these suspensions are the appropriate punishment.

But police too often trampling on the rights of people, especially minorities, is a far greater problem than these three officers and this incident.

No, Tom Izzo is not going to coach the Orlando Magic

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The Orlando Magic have been looking for their next head coach — after letting go of Frank Vogel right after season ended — while Mike Budenholzer (Bucks), David Fizdale (Knicks), Lloyd Pierce (Hawks), James Borrego (Hornets), and Igor Kokoskov (Suns) all got jobs (plus J.B. Bickerstaff had the interim title taken away in Memphis).

Not much news had leaked out of Orlando through all of that process, outside of interest in University of Houston coach Kelvin Sampson and an interview this week with former Charlotte coach Steve Clifford.

Then came a report from Michael Scotto of The Athletic that the Magic had interest in Michigan State coach Tom Izzo.

It didn’t take long for people close to Izzo to shoot that down.

A few points of clarification here. First, plenty of NBA front office executives have thought Izzo would make a great NBA coach and have reached out with feelers over the years. I have no doubt the Magic were interested, and may well have reached out (directly or through back channels) to gauge interest. That’s what smart organizations do.

At this point in his career, at age 63, it’s hard to imagine Izzo making the leap to the NBA — and if he does it will be for a Godfather offer (in both money and roster). With all due respect to Aaron Gordon, that’s not Orlando. Never say never, but like Mike Krzyzewski and others who could have made the leap to the NBA, at this point Izzo seems a college lifer. He’s in one of the best jobs in the land, a place where he is revered and respected, and he’s not likely to change that up now.

You can’t really blame him. It’s hard to leave a good job — just ask Jay Wright. But with Izzo, NBA teams will still ask occasionally, just to make sure.

Steve Kerr calls NFL’s new national-anthem policy, which is strikingly similar to the NBA’s, ‘idiotic’

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The NFL released a new national-anthem policy that requires players to stand on the field or remain in the locker room (or similar location) during the song.

That didn’t sit well with Warriors coach Steve Kerr.

Melissa Rohlin of the Bay Area News Group:

Good thing Kerr doesn’t work in a league that mandates players, coaches and trainers “stand and line up in a dignified posture” during the anthem, that suspended a player for sitting during the anthem, that warns players for chewing gum or being in the bathroom during the anthem, that has a team that blocked a black anthem singer who wore a “We matter” jersey.

Oh, wait.

He does.

The NBA, like the NFL, is first and foremost a business seeking profit. When confronted with social issues, from Donald Sterling to “I can’t breathe” shirts, the NBA has always kept an eye on its wallet.

With the threat of anthem protests looming, the NBA proactively met with players to head off any kneeling. That was business strategy, nothing grander.

The result? Players linked arms during the national anthem in the name of same vague unity, co-opting the space and distorting the message of Colin Kaepernick’s more meaningful protest.

Eventually, teams stopped linking arms during the anthem. Nobody really noticed when it fell off.

All the while, no sponsors or fans were aggrieved.

The NFL is just trying to get to the same point with a similar policy.

But the NFL already alienated its players through the heavy-handed implementation of this policy and years of other issues. The NBA has established greater trust from its players, both by finessing them in talks about societal issues and actually standing behind them, like the Bucks did with Sterling Brown.

There are plenty of opportunities to criticize the NFL relative to the NBA. The leagues’ national-anthem policies are not a good one.

And spare me the idea that leaders trying to divide us from on high is What’s Wrong With Our Country. Centuries of racism have already divided us.

Some leaders, like Donald Trump, exploit those divisions. Other leaders talk fancifully of unity without actually reconciling what caused the divisions.

But the actual divisions were already significant.