Why are the Lakers hiring Byron Scott as head coach?

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The Lakers waited almost three full months to make a firm decision on the franchise’s next head coach, after Mike D’Antoni resigned back on April 30. And while the apparent choice to bring in Byron Scott was somewhat expected all along, it remains an underwhelming one, at best.

The reason for keeping the position open for so long had to do with the front office wanting to see how the roster came together, while it chased free agents in LeBron James and Carmelo Anthony that the team never truly had a shot at landing.

Once the new players were in place — a list that includes serviceable players in Jeremy Lin, Carlos Boozer and Ed Davis, along with others like Nick Young, Jordan Hill and Ryan Kelly who returned from last season’s lottery team — the offer went out to Scott.

The question, however, remains why.

The Lakers interviewed Lionel Hollins, Alvin Gentry and George Karl, all of whom have recent track records of success coaching at the NBA level, and would have been legitimate long-term solutions. Scott, meanwhile, has a career won-loss record of 416-521, and has had just one truly successful season in his last 10 as a head coach, while flaming out somewhat miserably in his last position, an ill-fated three-year stint with the post-LeBron James version of the Cavaliers.

Dave McMenamin of ESPN Los Angeles outlined the reasons from the Lakers side of things, but even when looking at things through the team’s eyes, they don’t seem to make a whole lot of sense.

It wasn’t just about his ties to the Showtime era, but that surely helped. It wasn’t just that he was around the team all last season as an analyst for the Lakers’ television station, Time Warner Cable SportsNet, and had an intimate knowledge of what went down, but that helped too.

The Lakers franchise also wanted to establish a clear defensive identity after being atrocious on that end of the court last season, and Scott’s credentials include a strong defensive-minded reputation.

Wait, what’s that about defense, now?

From John Schuhmann of NBA.com:

The Cavs ranked in the bottom five in defensive efficiency (points allowed per 100 possessions) in each of Scott’s three seasons. That’s not just bad. It’s unprecedented.

Before Scott, the last coach to lead his team to the bottom five in defensive efficiency in three straight seasons was Mike Dunleavy, who did it with Milwaukee from 1993-94 to 1995-96, a streak that started when the league had only 27 teams. So Scott is the only coach to do it in a 30-team league. …

You could look at those Cleveland rosters (2010-11, 2011-12 and 2012-13) and note their youth and lack of talent. Indeed, Scott didn’t have much to work with. But bottom five for three straight years speaks for itself. Scott had a No. 1 defense in New Jersey and top 10 defenses twice with the Hornets, but he wasn’t able to coach the young Cavs up. Under Mike Brown last season, Cleveland jumped from 27th to 17th in defensive efficiency.

The evidence shows, at least defensively, that Mike Brown did a better job coaching than Scott — think about that for a second, Lakers fans, and then perhaps get a friend or two to restrain you from leaping off of the upper level of Staples Center.

So, fine, the Lakers aren’t all that tuned in to Scott’s ability to coach on the defensive end. The other reason he’s getting the job, however — and it’s a big one — is making sure that Kobe Bryant is sufficiently placated during his last couple of seasons in Los Angeles.

But really, the Scott hire comes down to one man: Kobe Bryant. L.A. invested close to $50 million in Bryant over the next two seasons when he’ll be 36 and a 19-year veteran and 37 and a 20-year veteran. …

Whichever coach the Lakers decided on would have to mesh well personalitywise with Bryant first and foremost and, beyond that, play a system that would help Bryant continue to be productive even as Father Time is taking his toll. …

The Lakers have always operated with championships on the mind, but with a title pretty much out of the picture in the short term, they simply want to get back to having their team and everything that surrounds it be an accurate reflection of all the winning the franchise has already accomplished.

Again, this is the Lakers thinking — realizing that winning anything of importance next season is completely out of the question, the team decided to make sure Bryant is happy instead of adequately planning for a not-too-distant future when he’s gone from the team forever.

Hiring retreads, especially those without a recent history of succeeding in their profession, is a practice more and more teams have gone away from, for reasons that should be obvious. The Celtics hired Brad Stevens, a young and successful coach at the college level, and gave him a relatively unheard of six-year deal to give him time to put a winning culture in place. The Suns hired a former player in Jeff Hornacek, who immediately overachieved in his first season and had a relatively undermanned Phoenix team within one game of the playoffs in the ultra-competitive Western Conference. And the Cavaliers are perhaps the best example of a team willing to take a calculated risk with a new head coach, hiring David Blatt following his successful run coaching overseas, and doing so even with the looming possibility of LeBron James returning to Cleveland for what will be Blatt’s first NBA season.

Teams aren’t gambling wildly with these types of hires. Instead, they’re taking well-educated guesses about which up-and-coming coach might have the best chance of setting up a franchise for years of continued prosperity.

Now, maybe Scott will exceed expectations, and if he doesn’t, maybe he’ll be gone at the same time Bryant is, and a new coach will be brought in to guide the team into its next era. But all this hire does is reflect the Lakers glorious past, while doing nothing to set them up for success in the immediate future.

Kyrie Irving reportedly re-aggravates right shoulder, to see specialist

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Kyrie Irving missed 26 games this season with shoulder bursitis, but rather than have surgery he got a cortisone shot eight weeks ago and was able to return to the court for nine games. Eventually, a knee issue sidelined him.

Now he has re-aggravated that shoulder and, once again, will see a specialist, Nets coach Kenny Atkinson told the media on Tuesday.

There are no details on how the re-aggravation happened. Irving had been trying to avoid surgery, but that could be back on the table. The Nets may take a few weeks to make their decision on a next step.

Atkinson may not go there but the rest of us can — it would be a surprise to see Irving back this season. At this point, the smart play is to let Spencer Dinwiddie run the offense the rest of the way, play hard and see what happens in the playoffs, then return next season with a healthy Irving and Kevin Durant.

Irving has played in just 20 games this season, but without him the Nets are still the seven seed in the East at 25-28.

 

Coach John Beilein reportedly to leave Cavaliers, walk away from remaining contract

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The Cavaliers brought in Michigan coach John Beilein to install his motion offense, to develop young players, and to build a culture that could win big in Cleveland.

None of that happened. The Cavaliers are 14-40, they have the worst net rating in the league and are bottom seven in both offense and defense, their young talent — players such as Collin Sexton and Darius Garland — are not developing, and the Cavs’ players have clashed with Beilein and each other, and the team abandoned Beilein’s motion offense less than a month into the season. It’s been rough.

Now he’s going to walk away, reports Shams Charania of The Athletic.

The Cavaliers return to practice Wednesday and it is likely J.B. Bickerstaff — a former NBA head coach in Houston and Memphis, and the lead assistant on Beilein’s staff — will take over as head coach. Whether that is for just the remainder of this season, or beyond, remains to be seen.

Bickerstaff would be the fourth Cavaliers coach in less than two seasons since LeBron James left the organization.

Beilein struggled to adapt to the NBA coaching style — the lack of practices, the losing, the fact that good NBA players have more organizational power than the coach, and that he couldn’t treat those players the way he did his college players. He was unable to relate to players, and his relationship with them became an issue when he reportedly said they were “no longer playing like thugs” during a film session. Those NBA players were not giving a college coach the benefit of the doubt, he had to prove himself to them. He didn’t. At age 67, Beilein wasn’t able to adapt to the NBA game.

He was in the first year of a five-year contract worth more than $4 million a season (the last year of that was a team option). Beilein is unhappy enough to leave that money on the table to walk away. He could return to college coaching as soon as next season if he wanted, there would be a long line of universities interested.

Hiring Beilein is a big miss for GM Koby Altman (the first GM owner Dan Gilbert gave a second contract to; Gilbert pushed good GMs like David Griffen out the door). The revolving door of coaches is not the sign of a strong and stable organization. The Cavaliers need to develop a culture and they need a new coach who can deliver that.

 

Pistons reach buyout with Reggie Jackson, he’s headed to Clippers

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Reggie Jackson came to Detroit to be the outside to Andre Drummond‘s inside. That never panned out, in part due to a rash of injuries to Jackson that kept a lot over a couple of those seasons.

Drummond has been traded to Cleveland, and with that it was time for the Pistons to move on from Jackson as well. That has happened, the Pistons and Jackson have agreed to a buyout.

Once Jackson clears waivers, he is headed to the Clippers reports Adrian Wojnarowski of ESPN.

Jackson has only played in 14 games this season due to injury but has averaged 14.9 points and 5.1 assists a game when he has played, plus is shooting 37.8 percent from three. Jackson is making $18 million this season, the final year of a five-year, $80 million contract he inked back in 2015. He is a free agent this summer.

Why the Clippers? They are contenders, and Jackson is friends with Paul George.

The Clippers get two things out of this. First, they get a third point guard who can spell Patrick Beverley 10-12 minutes a night down the stretch (and fill in if Beverley suffers an injury). Second, the Clippers keep a playmaking guard away from the Lakers.

Detroit saves a little money and takes another step to clear the roster for a rebuild. They have Derrick Rose and Brandon Knight at the point guard spot, don’t be surprised if they call up a few guys from the G-League to see if they can find a longer-term option.

Adam Silver acknowledges ratings drop as NBA tries to connect young viewers to broadcasts

NBA commissioner Adam Silver
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One of the NBA’s great strengths is its core audience is younger than the other major American sports.

One of the NBA’s great challenges is its core audience is younger than the other major American sports.

That means a lot of NBA fans are cord cutters — or, never had a cord to begin with — and don’t consume their entertainment the way their parents and grandparents did. Much the way we do a poor job measuring the economy by doing it the same way we did a century ago, using traditional Neilson rating measures is a poor way to judge the number of eyeballs on a game. Viewership is evolving.

But make no mistake, traditional ratings are down for the NBA, both nationally and at the regional level. Nationwide ratings are down by 12 percent, including 13 percent on TNT and 16 percent on ABC. On the regional level, the Sports Business Journal reports ratings are down by 13 percent. That is due to some big drops in certain markets (the Bay Area, for example), while the NBA says that ratings are up in 13 of the 28 markets that have reliable Neilson numbers (28 cities because Toronto and Denver are not included, the latter of which has a coverage/cable dispute that has much of the greater Denver region unable to view games at home).

NBA Commissioner Adam Silver owned the drop during All-Star weekend. He added that while the league could blame injuries to players that would be draws  — Stephen Curry and Klay Thompson with the Warriors, Zion Williamson with the Pelicans, Kevin Durant in Brooklyn, etc. — the bigger issue is connecting those younger viewers to NBA broadcasts.

“It’s well-known that on one hand we’re celebrated by some because we have such a young fan base, but that young fan base is disconnecting from pay television in record numbers, and by disconnecting, not just simply not subscribing to cable or so-called cutting the cord, they’re not watching traditional paid television the way they used to,” Silver said during his All-Star weekend press conference. “They’re watching over-the-top streaming services. They’re watching screens, but it’s not essentially pay TV.

“So the good news for the league is that, when we look at all other data points, particularly what we see in social media, what we see in terms of distribution of highlights and general chatter around our games, we’ve never been more popular. But we haven’t found a way to connect those young fans to our broadcast through whatever platform they’re going to be delivered.

“Again, I think it’s a very solvable problem. Our two primary media partners, Disney and AT&T, are both very engaged in these issues…

“So it’s not an issue unique to the NBA. We may be affected by it a little bit more compared to some properties because we have such a young fan base, but I’m super confident over time we’ll work through it because there remains enormous interest in our players and our game.”

Silver also showed at the NBA’s tech summit where he thinks the broadcast of NBA games is headed, trying to bring the courtside experience into the home (with an assist from Bill Murray).

Silver isn’t alone in thinking this way. Dallas Mavericks owner Mark Cuban, for one, said basically the same thing recently.

A well-respected media consultant recently told Forbes magazine he doesn’t think this ratings downturn is going to hurt the league in 2025 when it’s time to negotiate a new broadcast deal.

“This season’s NBA ratings story is silly. It is a small sample size. This is a year-round league with year-round stories,” says sports media consultant Lee Berke of LHB Sports. “The next NBA media agreements will be a substantially evolved set of deals because of streaming. There will be an increasing range of media companies that want the NBA for the U.S. and worldwide.”

The current $2.7 billion per year NBA deal with ESPN and TNT runs through the 2024-25 season, and Berke expects the next deal to roughly double in value.

That’s the vision Adam Silver sees. It’s just a matter of figuring out how to connect those young viewers to the content. Then to stop measuring viewership the way our grandparents did.