The Celtics have one of the most iconic logos in all of basketball, and that’s not changing anytime soon.
But the team will unveil an alternate logo for the upcoming season, which will essentially be a silhouette of the team’s emblem.
Created in-house, the logo, which is known as the “Lucky Alternate,” pays homage to the early 1960s illustration created by Celtics patriarch Red Auerbach’s brother, Zang, a former editorial and sports artist for newspapers in Washington.
It features the classic image of Lucky the leprechaun spinning the ball on his finger, only in white silhouette against a green backdrop, encircled by the words “BOSTON” and “CELTICS” in white.
“It’s such an iconic silhouette that people, when they see it, they’ll know exactly what it is,” said Shawn Sullivan, the team’s chief marketing officer.
The logo will first be used on adidas team apparel and merchandise on sale through the team’s online store beginning this month.
It won’t appear on team uniforms just yet, but will simply be another way for fans in Boston to represent.
— Baxter Holmes (@BaxterHolmes) July 20, 2014