If a report says LeBron James is 90 percent likely to sign with the Cavaliers, does that matter?

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Chris Sheridan, a former ESPN reporter who launched his own site, believes he has a source who knows about LeBron James’ plan in free agency.

As LeBron-to-Cleveland smoke thickens, Sheridan reported LeBron’s entire inner circle – including his wife, Savannah Brinson – wants him to sign with the Cavaliers.

Maybe Sheridan is ahead of this. He’s been around a long time and has connections.

Or maybe he’s elevating an unreliable source, because sensational updates draw page views.

I don’t know, but I do think these reports are worth considering.

Here’s the latest from Sheridan:

A plugged-in source tells me there is a 90 percent chance that LeBron James will return to the Cleveland Cavaliers, and it will be announced on www.lebronjames.com if it happens.

That is my latest intelligence, and it comes from the same league source who told me Monday that he felt there was a 75 percent chance James returns to his original NBA team.

I am told the folks at lebronjames.com were updating their servers to handle a traffic crush, but I could not confirm this

Was Sheridan’s source wrong yesterday? Or has something changed in the last day?

If it’s the latter, Sheridan doesn’t explain any developments – a big hindrance to Sheridan establishing his own credibility.

And if it’s the former, that’s pretty self-explanatory. That would mean Sheridan’s source doesn’t know what he’s talking about.

Either way, I’m not taking this report at face value, but I share it for three reasons.

1. You can believe it fully if you desire.

2. I thought LeBron would stay in Cleveland in 2010, when, in hindsight, so many pre-Decision signs pointed to him leaving. I’m probably more apt to paying attention to the tea leaves this time, even though I won’t believe them out of hand.

3. If you want to maniacally refresh www.lebronjames.com, you have a chance of knowing LeBron’s decision seconds before everyone else. (Perhaps, omeone with a vested interest in that site drawing traffic would have incentive to mislead Sheridan. Hmmm.)