NBA’s best urged to take less “if they want to win.” Agents, unions unhappy with trend.

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Just how badly did the owners smack down the players in the latest Collective Bargaining Agreement (CBA)? Take these now regular comments as examples:

“If Carmelo Anthony really cares about winning he will take less money.”

“LeBron James demanding the max shows he only cares about himself, not the Heat.”

“Dirk Nowitzki showed he cares more about winning by taking that Tim Duncan-sized contract.”

In the last CBA negotiations the players went from receiving 57 percent of the league’s income down to 50 percent — that’s an estimated $350 million a year going from the players straight to the owners’ pockets. At the same time NBA owners are seeing the value of their franchises skyrocket ($2 billion for the Clippers from Steve Ballmer) and there is a new television deal coming in two years that is going to flood the owners with more cash.

Yet it is the players that are asked to sacrifice “if they care about winning.”

It was a complete and total rout by the owners two years ago at the negotiating table. The Christians had more success against the lions in the Colosseum.

As you can imagine, agents and representatives of the players’ union do not like this “take less” trend. A couple spoke to Sean Deveney of the Sporting News about it.

“Why is it that our best players should be getting less than they’re worth?” one union official told Sporting News. “We have a collective-bargaining agreement that already limits what star players can make, and limits the total amount teams can pay. We have a very tough luxury tax. And now you have teams publicly shaming their best players into a bigger cut?”

“It’s just ridiculous,” one agent told SN. “There is this whole brainwashing thing going on and teams are selling it to their fans that this player or that player should take less, that they would not take their money if they truly cared about winning. That’s BS. If you want to win, you’re the owner, go over the tax line.

“This is the CBA you wanted, this is what the owners wanted. Why does the money come out of the players’ pockets? The players just gave back a huge amount in the CBA. But, no, that’s the brainwashing — that the players are the bad guys if they try to get what the CBA says they should get.”

LeBron is getting criticism for exactly that stance — the Heat amnestied Mike Miller simply to save money last season (don’t let Pat Riley spin it another way, they could have done it this summer) and LeBron wants Micky Arison to spend. Part of what LeBron is doing now is making his point to Heat management. He wants to win and as his new contract, even at the max, is half (at most) of what he’d make on a true open market so he wants the owner to show he is committed to spending to win too. (And you think LeBron is going to get Robert Sarver to do that in Phoenix?)

The problem comes back to just how much the owners dominated the last CBA. As Mark Cuban has ranted more than once, being into the tax is more than just a money issue, the new CBA limits teams flexibility to make moves once their salary is up in the tax range — smaller mid-level exception, no sign-and-trades, and more. You can’t build a team the same way and GMs want that flexibility.

It’s not fair to the top players, but you had to know that many fans would side with management, because they pretty much always do. We don’t relate to what even an average NBA player makes, but we know we want our team to win. So the star player gets the pressure and too often to make that happen while the owner gets to skate.

Agents and union members may not like it, they can fight to change it, but it’s not going to change. They can tune it out as LeBron is doing, but the calls for players to take the hit aren’t going away.

Warriors coach Steve Kerr downplays argument with Jordan Bell (video)

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So much went right for the Warriors in their blowout of the Lakers on Monday.

But there were a couple snags. Stephen Curry slipping and falling and air-balling. And Steve Kerr and Jordan Bell arguing on the bench.

Monte Poole of NBC Sports Bay Area:

Kerr, visibly upset, addressed the matter but kept his comment brief and vague.

“It was a total misinterpretation of something I said,” he said, “and we cleared it up.”

Kerr surely would like to think this is the end of it, as would Bell. And perhaps it is. But there have been questions about Bell’s commitment and habits dating back to at least the middle of his rookie season.

Coaches and players say a lot of things quickly during games. A comment being misinterpreted and causing an overreaction isn’t the end of the world.

But it usually doesn’t lead to an exchange that looks so heated. That Bell thought Kerr said something so off-putting toward him – whether Kerr actually did or didn’t – is telling.

After a promising rookie season, Bell has declined this year. He’s not even a permanent member of the rotation. With DeMarcus Cousins returning, Bell could be even further deemphasized.

Bell has potential as a versatile defender who finishes above the rim and moves the ball well. Golden State could particularly maximize his skill set.

First, Bell – who’ll be a free agent this summer – must show he’s on the same page as his coach.

Celtics play themselves with Al Horford tweets

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The Celtics eventually deleted the first one, but these two Al Horford tweets back-to-back are a masterpiece:

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Russell Westbrook beefs with Damian Lillard, Evan Turner, Jusuf Nurkic (video)

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Russell Westbrook neared peak Russell Westbrook last night.

During the Thunder’s win over the Trail Blazers, he talked trash to Damian Lillard and exchanged pointed laughs and words with Jusuf Nurkic. Westbrook also scored 29 points, dished 14 assists and grabbed 10 rebounds. After the game, he mocked Evan Turner for stealing his trademark rock-the-baby celebration and called Nurkic a “clown” (to which Nurkic responded online by calling the Oklahoma City star “Westbrick”).

For better or worse – mostly better last night – Westbrook always brings that same energy to everything he does.

Frustrated Luka Doncic tears jersey (video)

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Luka Doncic has been showing his anger lately – kicking a ball into the stands and, last night, tearing his jersey entering halftime. At least that last outburst didn’t get him ejected.

Doncic got a fresh jersey for the second half and helped the Mavericks beat the Clippers, 106-98.