When the NBA season ended, there was a passionate debate to be had about the end-of-season awards.
Ben Simmons or Donovan Mitchell for Rookie of the Year? James Harden was the MVP favorite, but what about LeBron James and his monster season? Did Rudy Gobert play enough games to win Defensive Player of the Year? Not only was picking the Coach of the Year hard, narrowing the list down to three for the ballot out of the seven or eight candidates was brutal.
NBA fans — and NBA Twitter — had roiling debates over all those topics. Fans backed their man and defended their positions and media members who announced their votes — as we did — had to defend those choices. As they should.
That was mid-April.
Now, the NBA fandom has moved on — the Finals are over, the draft just happened, and everyone’s focus is on free agency and the possibility of a Kawhi Leonard trade and where he might land.
So now, finally, more than two months after the regular season ended, the NBA will get around to giving out its awards at its second annual awards banquet Monday night (televised on TNT, starting at 9 p.m. ET). The league will hand out the official awards for MVP, Rookie of the Year, Coach of the Year, Defensive Player of the Year, Most Improved, Sixth Man of the Year, Executive of the Year (voted on by other executives), and a series of fan-voted awards (Best Style, Dunk of the Year, Block of the Year, Clutch Shot of the Year, Assist of the Year and Handle of the Year).
The league needs to do something about the timing of the awards show, they have lost all momentum getting around to it now.
I get it, the NBA wants a big awards event and broadcast that can be televised (the league just used to announce them during the playoffs via press release, with the recipients getting the award at a playoff game in their home arena, if there was still one). The NFL does a great awards show, but they have a natural (if too long) two-week break between the AFC/NFC finals and the Super Bowl, which allows them to have their event at the peak of interest for the sport.
The problem for the NBA these are regular season awards now given out 10 weeks after the regular season ended.
The NBA is entering the phase of the calendar that is its most popular — free agency. The draft draws interest as the unofficial start of this off-season, as teams start to reshape their roster. Trades and player movement — and the rumors and breakdowns around them — draw more interest than the NBA Finals or the games themselves (just check the traffic at any NBA website, including ours). Fans of all 30 teams are invested in playing armchair GM and, along with the media, second guessing every move they make to build that roster. (By the way, that second guessing is just part of the job for a GM, they can’t have family members on burner Twitter accounts trying to defend them.)
There’s no easy answer here for the NBA as to the timing of the awards show. There isn’t much of a gap between the end of the regular season and the playoffs and pretty much every player or coach who will win an award is prepping for the postseason at that point, they don’t want to fly to Los Angeles (this year) or New York (last year) for chummy banquet with their soon-to-be rivals. As this year showed, when the conference finals run seven games there isn’t much of a gap there before the Finals start (and again, key players will be involved in the Finals every year).
Where the league has it is the most convenient place on the calendar.
It’s just too late. The momentum of the regular season is gone, the attention of fans has turned to free agency, and this just feels like an odd break.
But Monday night the NBA is getting around to it. And we can try to revive old debates, they will just die out fast in the wake of free agency talk.