Report: Damian Lillard’s new adidas contract in excess of $100 million

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Adidas has bet big on Damian Lillard, bet that the dramatic game winner that sunk the Rockets was not the last big playoff shot we’ve seen from the second-year guard.

How big? Sam Amick of the USA Today has some numbers.

When it comes to the business of basketball and one man’s brand, no one has won in these playoffs quite like the Blazers’ second-year point guard whose Adidas deal is believed to be the third largest in the entire NBA. The contract — which his agent, Aaron Goodwin of Goodwin Sports Management, told USA TODAY Sports could be “well over $100 million” with very-reachable incentives and is expected to eventually include a signature shoe and apparel — was seen by some as a head-spinner when it was first revealed on April 14.

Adidas is counting on a lot more big shots.

That said, guards/wing players sell shoes (not big men, even Shaq never moved the product). Adidas has bet big on Derrick Rose and Lillard to help them cut into Nike’s overwhelming share of the market.

Why Lillard?

The key decision-making factors in a shoe contract, according to Norman, range from the player’s market to his character, personality and style as well as the position he plays. In Lillard’s case, he just so happens to be based in the city where both Adidas and their No. 1 rival, Nike, call home. And with Adidas’ top basketball athletes, the Chicago Bulls’ Derrick Rose (two season-ending knee injuries) and the Houston Rockets’ Dwight Howard (negative publicity relating to his Aug. 2012 exodus from Orlando), having fallen on such hard times in recent years, Adidas’ competitors in the industry understood that the time was right for them to take a calculated risk on Lillard.

Lillard is a good guy. He’s exciting to watch. Fans relate to the “little guy” playing amongst the trees of the NBA — and Lillard interacts with them often on social media.

If you’re going to gamble, this was about as good a gamble as adidas could take. There are no sure things (see Rose’s injuries) but just like you in Vegas, you make the best calculated risk you can then hope it pays off. Sometimes he does, sometimes he doesn’t.

For Lillard’s sake, I hope this gamble pays off.

Kyle Lowry on DeMar DeRozan handshake routine: ‘He’s my best friend’ (VIDEO)

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Kyle Lowry was not happy with the Toronto Raptors when the team traded DeMar DeRozan to the San Antonio Spurs this offseason for Kawhi Leonard.

Lowry and DeRozan are best friends, and their budding romance has been a sentimental point for fans in Toronto and abroad.

But life goes on, and the Raptors again are one of the teams expected to challenge for an Eastern Conference Finals appearance. That hasn’t kept Lowry from doing the same handshake routine he used to do with DeRozan before games this season.

The only difference? DeRozan isn’t there to help dap up Lowry.

Via Twitter:

For his part, Lowry told NBA TV after Toronto’s game on Saturday that he will continue to do the handshake routine because the DeRozan will always be his best friend.

Even thousands of miles apart you can’t keep these guys from showing love for each other.

NBA confirms Rajon Rondo spit at Chris Paul, hands out suspensions after fight

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With the NBA dissecting video from Saturday night’s game between the Houston Rockets and Los Angeles Lakers like the Zapruder film, it was only a matter of time before we saw suspensions handed down for Chris Paul, Brandon Ingram, and Rajon Rondo.

On Sunday, the league announced its decision.

After reviewing tape, the NBA determined that Rondo did indeed spit on Paul. Ingram was seen as the initial instigator, and thus was served with a heavier sentence.

The finally tally was:

  • Four games for Ingram
  • Three games for Rondo
  • Two games for Paul

Here’s the relevant details per the NBA’s release.

Via NBA:

Ingram has been suspended for aggressively returning to and escalating the altercation and throwing a punch in the direction of Paul, confronting a game official in a hostile manner, and instigating the overall incident by shoving Rockets guard James Harden. Rondo has been suspended for instigating a physical altercation with, and spitting and throwing multiple punches at, Paul. Paul has been suspended for poking at and making contact with the face of Rondo, and throwing multiple punches at him.

We have been waiting on these suspensions largely to see how the NBA would discipline one of the first actual fights in some time. A maximum of four games seems a little light to me. Carmelo Anthony was suspended for 15 games in 2006 when he clocked Mardy Collins during a fight between the New York Knicks and Denver Nuggets.

Rondo only getting three games despite having spit on an opponent is also pretty wild. That’s crazy disrespectful and I would not believe you if you tried to tell me that this bad blood will end here.

Both the Lakers and Rockets will miss some of their most important players as they start duking it out in the tough Western Conference.

Russell Westbrook wears Craig Sager-inspired Jordan 1s

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The second anniversary of the death of NBA broadcasting legend Craig Sager is on Dec. 15 of this year, a span that has seemed too quick for those of us who grew up watching the colorful sideline reporter.

Sager passed in 2016 due to complications from leukemia, and the outpouring in his memory since from those around the NBA has been significant. While Sager is no longer with us, his memory lives on.

Saturday against the Los Angeles Clippers, Oklahoma City Thunder guard Russell Westbrook pay tribute to Sager’s memory with a pair of custom Air Jordan 1s inspired by Sager’s famous sideline attire.

Via Twitter:

Sager was known for wearing crazy patterns, everything from hounds tooth to polka dost to tartan. I think Westbrook’s shoes paid fitting homage to Sager’s sartorial flair.

Perhaps Jordan would be willing to join forces and put the shoes on the market to benefit the Sager Strong Foundation? I’m sure these would sell well and come at a premium.

Karl-Anthony Towns misses free throw as Mavs fans chant ‘Jimmy Butler’

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Jimmy Butler is still a member of the Minnesota Timberwolves, largely for reasons that are beyond the capacity of most rational NBA fans.

Butler continues to play with a team as they enter the beginning part of the season, although owner Glen Taylor and his front office are professing to still be looking for a suitable trade partner.

Meanwhile, the tension between Butler and teammates Andrew Wiggins and Karl-Anthony Towns must be palpable. It certainly has affected Towns at least in one way, as the Timberwolves big man missed a free throw after Dallas Mavericks fans chanted Butler’s name during one of Towns’ trips to the line

Via Twitter:

It’s hard to say whether Towns missed that free throw simply because of the chance or because sometimes guys miss free throws. Towns is an 84 percent shooter from the charity stripe, so you’d expect him to miss one once in a while.

Things continue to be weird in Minnesota, and this odd homeostasis can’t last for long.