LeBron James is the best basketball player on planet, the biggest and most recognizable name in the game right now. His face is everywhere as the league uses him to promote the playoffs, Nike uses him to help sell shoes, McDonald’s uses him to sell food a professional athlete shouldn’t eat, Beats uses him to sell headphones and on down the list. It’s not quite oversaturation, but as we move toward the Finals expect the LeBron screen time to ramp up.
Now LeBron is also an app.
You’ve probably seen the ads during the playoffs. LeBron has a partnership with Samsung and as part of that they created an app for him — only available on Samsung devices. It has, according to the press release, exclusive “photos and videos of his workouts, daily life as an athlete including his routine for getting ready for games, post-game remarks and more.” There are also sections on his style outside the playoffs, some LeBron history (his “journey”) and more.
Business wise, I get why this exists. In fact, I bet we start to see other elite athletes go this route, with varying degrees of success.
Personally, I’m not sure why anyone outside a hardcore Heat/LeBron fan would want it. And even then I don’t get it. If he were releasing interesting insights and comments through it that would be one thing, but you know that everything posted there will be scrubbed clean and polished up by a PR/marketing team before you ever see it.
It will have all the reality and truth of a Disney nature movie.
But LeBron is an app and you can download it… if you’re on his sponsor’s platform.
After losing to his father in golf, Stephen Curry leaps into Lake Tahoe
Chimezie Metu showed some promise in the Summer League games he played for San Antonio, scoring 12.5 points a game on 55 percent shooting in Las Vegas, and 10.7 per game on 54 percent shooting in Salt Lake City. The second round pick of the Spurs (No. 49 overall) is raw and needs a lot of development, but he can get buckets. The potential is there.
That development is going to be on hold a while, as what was thought to be a sprained wrist has turned out to be a fracture.
After an examination Saturday, the Spurs medical staff downgraded second-round pick Chimezie Metu’s left wrist injury from a sprain to a fracture, a league source said Saturday.
Metu was injured late in the Spurs’ 95-90 win over Washington on July 8 at the Las Vegas Summer League, when he landed awkwardly after leaping to catch a lob pass at the rim. The 6-foot-10 big man finished the game but was sidelined for the remainder of the schedule.
After undergoing X-rays at the Thomas & Mack Center, Metu was diagnosed with a sprain. But Spurs’ team doctors suspected a possible fracture, which was confirmed after Metu returned to San Antonio on Saturday.
Metu should be good to go by training camp. Metu is hoping his summer and training camp play will earn him a roster spot, although the Spurs tend not to sign second-round picks the year they were drafted (they tend to let them spend a year or two in the G-League or in Europe). A lot of his chances on making the roster depend on any other moves the Spurs make this summer and what their roster looks like come the fall.
French NBA stars (and others) react to France World Cup win
The best TEAM in the world by far. Proud of my entire country,showing incredible togetherness,love and support trough all and everywhere! Sports brings people together. I love you all. 🇭🇷 HRVATSKA! 🇭🇷 Also congratulations to France! @FrankLikina@DalloBoris12@EvanFourmizz
I will own my mistake: Coming into the NBA Draft I was not high on Wendell Carter Jr., particularly how well he would defend at the NBA level.
I missed on that one — he has impressed me and everyone else in Las Vegas at Summer League. While nobody should ever read too much into Summer League perormances, he has shown potential on both ends of the court. Check out his highlights above
His offensive game is everything that was advertised — versatile and polished. He has nailed turnarounds in the post, can score with either hand, has a jump shot with real range, and he is a smart and willing passer. Defensively he has been physical, works hard and uses his athleticism to be dispruptive.
We will see how he fares against NBA-level competition (and how he pairs with Jabari Parker and the rest of the Bulls frontcourt), but the work ethic and tools are there. The Bulls may have something in Carter Jr.