LeBron James is the best basketball player on planet, the biggest and most recognizable name in the game right now. His face is everywhere as the league uses him to promote the playoffs, Nike uses him to help sell shoes, McDonald’s uses him to sell food a professional athlete shouldn’t eat, Beats uses him to sell headphones and on down the list. It’s not quite oversaturation, but as we move toward the Finals expect the LeBron screen time to ramp up.
Now LeBron is also an app.
You’ve probably seen the ads during the playoffs. LeBron has a partnership with Samsung and as part of that they created an app for him — only available on Samsung devices. It has, according to the press release, exclusive “photos and videos of his workouts, daily life as an athlete including his routine for getting ready for games, post-game remarks and more.” There are also sections on his style outside the playoffs, some LeBron history (his “journey”) and more.
Business wise, I get why this exists. In fact, I bet we start to see other elite athletes go this route, with varying degrees of success.
Personally, I’m not sure why anyone outside a hardcore Heat/LeBron fan would want it. And even then I don’t get it. If he were releasing interesting insights and comments through it that would be one thing, but you know that everything posted there will be scrubbed clean and polished up by a PR/marketing team before you ever see it.
It will have all the reality and truth of a Disney nature movie.
But LeBron is an app and you can download it… if you’re on his sponsor’s platform.
Kawhi Leonard is back in his home area of Southern California, and now that he’s a member of the Los Angeles Clippers he’s decided to get into the swing of charitable giving.
Leonard recently decided to team up with the Clippers organization to give out one million backpacks to children in need as a way to relieve some of the pressure from low-income families as students head back to school in the fall.
The Clippers and the NBA star worked with Baby2Baby, an organization that provides for low-income children from ages 0 to 12 for basic necessities. This week, Leonard started giving away backpacks to the Moreno Valley Unified, Los Angeles Unified, Inglewood Unified school districts. Leonard went to school in the Moreno Valley system as a kid.
Via the OC Register and Twitter:
“Going to the NBA, this is what I wanted to do; I wanted to give back to my community,” said Leonard, who started his day in Moreno Valley, where he brought backpacks to Cloverdale Elementary, his old school. “That’s why I’m so happy to be back home.”
“With the Clippers, just want you to know we got you guys’ back, as long as you work hard and have a goal set,” said Leonard, who Tuesday was working to fulfill one of his own.
“That’s a goal of mine for this year, being great on and off the court,” he said. “And I felt like this was a great way to start.”
This is an extremely cool and directly effective way to give back to the community. Helping disadvantaged kids in need directly has a ripple effect on their lives, and anything players like Leonard can do to help is a huge win for the children in these districts.
Tyronn Lue will be coaching in Los Angeles this upcoming season, but it won’t be for the Lakers.
News broke on Tuesday that Lue had accepted a job on Doc Rivers’ staff with the Los Angeles Clippers. Lue is yet another big-name addition to a squad that already added players Kawhi Leonard and Paul George this offseason.
Lue was a championship-winning coach with the Cleveland Cavaliers in 2016, and he has an innate understanding about how to deal with star players in the NBA.
It’s also important to understand what kind of culture Rivers, Steve Ballmer, and the rest of the Clippers front office is trying to build in Los Angeles. In addition to their proposed new stadium in Inglewood, the Clippers are trying to take over L.A. one big-name at a time. That includes everyone from players to coaches, even ones who won championships as the head honcho.
There’s no doubt that Los Angeles is striving for the Finals this season, and adding a guy like Lue to the bench is yet another reiteration of that fact.
National NBA broadcasts are about to get a little bit different this upcoming season.
We already got word that Michelle Beadle would not be on NBA Countdown on ESPN for the 2019-20 NBA calendar year. In her place will be Rachel Nichols, a favorite of most thanks to her work on The Jump, and Maria Taylor. And apparently ESPN’s studio show is about to get an analyst boost as well.
According to the big lead, Stephen A. Smith will be added to the analyst panel for ESPN studio show, likely on Wednesday nights. The bombastic First Take host will give his NBA takes either to the delight or dismay of fans nationwide.
Via The Big Lead:
Stephen A. Smith is in ESPN’s plans for NBA studio coverage this upcoming season, The Big Lead has learned from multiple people with knowledge of the situation. An ESPN spokesperson declined to comment on the news.
Our sources indicate that Wednesday night is the most likely time for him to be involved, but cautioned that plans are not yet set in stone.
People lost their collective minds on Twitter this summer when it was announced that ESPN had given another huge contract to Stephen A. to continue to do… whatever Stephen A. does. Namely, yell and act incredulous in a way so insincere it’s hard to believe anyone is entertained by it, much less could take it at face value.
No doubt Smith will fill the role, aesthetically, that Charles Barkley does for TNT. He’ll talk in big, wild soundbites that get Twitter all riled up, thereby allowing some VP at the network to pitch his superiors about “leverage” and “engagement” from Smith’s appearances.
Good luck to everyone watching the NBA on national TV this year. Maybe locate where the mute button is on your remote now so you know where it is come autumn.
Gordon Hayward still wasn’t particularly good last season. He never really looked all that comfortable playing with the Boston Celtics, and Brad Stevens’ insistence on playing him led to some reported rifts in the Boston locker room.
But Hayward is expected to come back at full strength this year, and it could be just in time for him to shine in light of Kyrie Irving‘s departure to the Brooklyn Nets.
His severely dislocated left ankle is now long behind him, and it appears that Hayward has been putting in the work necessary this summer. Speaking to Mass Live, Hayward said that he is starting to get more confident in his game.
Via Mass Live:
“Reps is what gives you confidence, so being able to do things over and over and over and not worry about how my ankle’s feeling, or having to be cautious with it, has been really good, especially for my confidence,” Hayward said. “I think last year was a lot of hoping and not really knowing what was going to happen just because I didn’t have the reps… going into a summer training as hard as I want to, it’s a lot better for my confidence this year and expectations-wise as well.”
A healthy Hayward would really change the dynamic of the Celtics in the Eastern Conference this year. Losing Irving is huge, but Boston is going to have a real depth of talent on its hands if it can add Hayward to other wing talent Jaylen Brown, Jayson Tatum, and Marcus Smart.
It seems cliche to point out at this point, but people have slept on how good Hayward was on both sides of the ball during his time with the Utah Jazz. He’s a complete player at the small forward position when healthy, and bringing back his superstar firepower could ease the pain of losing Irving to Brooklyn.