LeBron James? There’s now an app for that.

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LeBron James is the best basketball player on planet, the biggest and most recognizable name in the game right now. His face is everywhere as the league uses him to promote the playoffs, Nike uses him to help sell shoes, McDonald’s uses him to sell food a professional athlete shouldn’t eat, Beats uses him to sell headphones and on down the list. It’s not quite oversaturation, but as we move toward the Finals expect the LeBron screen time to ramp up.

Now LeBron is also an app.

You’ve probably seen the ads during the playoffs. LeBron has a partnership with Samsung and as part of that they created an app for him — only available on Samsung devices. It has, according to the press release, exclusive “photos and videos of his workouts, daily life as an athlete including his routine for getting ready for games, post-game remarks and more.” There are also sections on his style outside the playoffs, some LeBron history (his “journey”) and more.

Business wise, I get why this exists. In fact, I bet we start to see other elite athletes go this route, with varying degrees of success.

Personally, I’m not sure why anyone outside a hardcore Heat/LeBron fan would want it. And even then I don’t get it. If he were releasing interesting insights and comments through it that would be one thing, but you know that everything posted there will be scrubbed clean and polished up by a PR/marketing team before you ever see it.

It will have all the reality and truth of a Disney nature movie.

But LeBron is an app and you can download it… if you’re on his sponsor’s platform.

Adrian Wojnarowski: Knicks firing David Fizdale ‘inevitable’

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Knicks president Steve Mills is reportedly laying the groundwork to fire coach David Fizdale.

One step: Mills and general manager Scott Perry addressing the media after Sunday’s loss to the Cavaliers while Fizdale was still in the locker room. Mills and Perry stressed that the team wasn’t meeting expectations, seemingly a veiled shot at the coach.

Adrian Wojnarowski on ESPN:

The dismissal of David Fizdale is inevitable, and there was, I think, a bond broken between management and their head coach with how they handled things after that loss Sunday night.

Coaches are hired to be fired, but this sounds far more urgent than that.

As long as Fizdale has his job, he has a chance to save it. If the Knicks start playing better, they could keep him.

But that seems unlikely with this underwhelming roster.

Which is why New York is reportedly also considering a front-office change.

Austin Rivers calls for Doc Rivers to get technical foul (video)

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When Doc Rivers coached Austin Rivers on the Clippers, accusations of favoritism ran rampant. Playing with the Rockets against the Clippers tonight, Austin showed where his loyalties lie.

Not with his father.

The Clippers were letting the game (an eventual 102-93 Houston win) get away from them when Doc argued a call. Austin stood nearby and urged the referee to call a technical foul. The official eventually obliged and ejected Doc.

That’s when Austin really hammed it up – waving off Doc then making the call-me gesture. The disrespect!

Ja Morant hits game-winner in Grizzlies-Hornets (video)

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Grizzlies rookie Ja Morant has had a game-saving block and game-winning assist.

Now, he has the glory of a game-winning shot.

Morant sealed the Memphis’ 119-117 win over the Hornets with a driving scoop in the final second tonight. He led Memphis with 23 points and 11 assists.

P.J. Tucker misses open fastbreak layup, trips on stanchion (video)

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I want to give P.J. Tucker a break. He’s the Rockets’ most (only?) reliable defender. He has such a heavy burden covering for James Harden, Russell Westbrook and just generally undersized lineups.

But this missed layup was so bad. And that stumble over the stanchion really seals the goof.