Doc Rivers calls Chris Paul ‘Cliff’

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Whichever adman or adwoman came up with Cliff Paul deserves a raise.

Not only did Cliff Paul – not Chris Paul – show up for All-Star Saturday Night, most people seemed to get a kick out of it. Cliff Paul is the rare marketing gimmick consumers actually seem to enjoy and want more of.

The Cliff Paul phenomenon has even seeped into Doc Rivers’ brain when he’s acutely focused on the NBA playoffs.