Rumor: Duke’s Jabari Parker leaning toward returning to Duke. We’ll see.

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Note to Duke fans: Don’t get too excited yet. Every year guys say this in the wake of an ugly tournament loss, only to get a few see the money on the table and change their mind.

That said there have been reports all season that Duke’s potential top three pick Jabari Parker might come back for a second year, and ESPN’s Chad Ford took that to another level in his chat Wednesday.

What’s the latest info on whether or not Joel Embiid and/or Jabari Parker will enter the draft?

Chad Ford: Both are weighing their options. Both are seriously considering returning … with Parker so much so that several scouts are claiming he’s coming back to school. But I think that’s premature. They have time.

This has understandably fired up Duke fans, who would love to keep an elite scorer around for another year. There was a lot of talk about his staying and not being ready after Mike Krzyzewski benched Parker at the end of Duke’s loss to Mercer, but the fact is NBA scouts were already well aware of Parker’s defense and still have him top three on their boards.

I don’t expect either Embiid or Parker to stay another year in college, once the emotion of a tournament loss is behind them a little and they see what is in front of them. Potential high picks do return for another year, Marcus Smart being the most recent example. And how did that work out for him, by the way? You are risking injury, or at the least not making money for one more year, starting your clock for a post rookie deal contract one year later. You better really love college to give up multiple millions for another year of it.

Chad Ford goes on to say he expects them to come out.

The deadline is April 27th to decide. However, if they declare after April 15th, there’s no turning back. They’ll lose their college eligibility. Parker is really NBA ready. He could obviously improve if he stayed, but he’s a NBA starter from Day One. He’ll get minutes and playing against the best competition is the best way to improve. The only good reason for him to stay is because he loves college, wants to lead Duke to a NCAA Championship and is OK just waiting. But as far as development goes, the NBA is his best option. Embiid is a little different. He’s rawer and may not see the minutes Parker would see as a NBA rookie. He also has a big unknown with his back that could affect his draft stock if NBA doctors get wary. He would probably benefit more than Parker from returning for another year of college, but it’s really hard to turn down a Top 3 pick. I think both will probably declare at the end of the day, but I wouldn’t be shocked if they stayed either.

We will see over the next couple weeks.

Damian Lillard says he started breaking Twitter news to put the ‘shoe on the other foot’

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Damian Lillard surprised us all this summer when he shockingly started tweeting out new destinations for media members as they changed jobs. It was a twist on the typical script, which would normally see journalists break news about athletes.

It was a fun moment on social media, and most people sort of shrugged it off as Lillard reporting information fed to him by members of the media who could be considered his friends.

Left unsaid was the place Lillard’s newsbreaking had with regard to the natural opposition some NBA players feel toward the media. No doubt Lillard getting to break some news instead of having news broken about him gave him some kind of satisfaction. While speaking to The Athletic’s Sam Amick this week, Lillard said as much.

Via The Athletic:

It was just a case of putting the shoe on the other foot. I think there’s a lot of stuff that we go through as players, or a story might come out that might have a little bit of truth, but somebody adds (to it) or put their own spin on it or whatever. We don’t have a chance to say, ‘No, I don’t want that to get out. Yeah, it happened, or yeah that’s accurate but I don’t really want that story to be told at the moment. I don’t want to have to deal with that right now. Our situation is just not considered a lot of times.

I’m just basically showing you how it feels to be vulnerable, I guess, or to be at somebody else’s mercy about something that you might not want out.

… It’s almost like anybody can report anything now. I’m not a journalist, I’ve never done this before, but all of a sudden I can report something and it’s fair game, you know what I’m saying? Why is that even respected? Now if it was CJ, that’s one thing, he went to school for journalism, and he does that. He does podcasts, and he writes articles and things like that. I don’t, so that was part of it. Anybody can drop this information.

Lillard isn’t exactly wrong here. Modern journalism is so skewed from what it once was, it’s hard for those in the industry to even keep track of who is reliable and who is not. The availability of social media and mobile audio and visual capture means that just about every citizen can relay first-hand information quickly. And while it’s a bit of a stretch for Lillard to say that his teammate CJ McCollum is more journalistically reliable than he is, the Blazers star seemingly becoming frustrated with the idea of journalism-as-horsetrading strikes home.

As professional sports across the world have grown in value, and truly become multibillion-dollar businesses, so too has the public relations aspect of professional sports. Beat reporters no longer fly on team planes, and everyone from the athletes to the teams and the agents want to try to control the message. That has driven a wedge between sports journalists and athletes in today’s coverage.

Even Lillard’s description of his reason for dropping his information came, in part, from a stated desire for better public relations management. That is, that stories often are not narrowed to information the athlete wants available, and may come at inconventient time for athletes.

Of course, “I don’t really want that story to be told at the moment” isn’t a good reason not to publish something. That’s what delineates journalists from public relations. But in an era where high-powered media entities wield power with information that is, altruistically, perhaps more trivial than necessary, it seems possible that the pillar on which journalistic ethics once stood has slowly begun to erode. If that’s the case, it’s reasonable to think there are times which you can’t blame players on being upset with writers.

Who knows if Lillard will continue to dip his toes in the news breaking pool? The season is not far away, and he’s probably too busy working out.

Report: Cavaliers, Larry Nance Jr. talking contract extension

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When the Cavaliers made the trade deadline deal with the Lakers last February, they got Larry Nance Jr. (the son of a Cavs legend) and Jordan Clarkson (surrendering Channing Frye, Isaiah Thomas and a 2018 1st round draft pick that became Moritz Wagner).

Nance is the one the Cavaliers seem intent on keeping, and they may extend him, reports Tom Withers of the Associated Press.

This seems like a good fit for both sides, if they can find a number that works. The Cavaliers are committed to not bottoming out right now — which is why Kevin Love got a new massive contract — and Nance fits with that.

This is not going to be a max contract, but Nance has made it clear he likes playing in Cleveland and wants to stay. After he came over last season he averaged 8.9 points on 55 percent shooting, 7 rebounds, 1.4 assists, and 1.4 steals a game. Those numbers could go up with LeBron James no longer in the picture.

LeBron James on earning Lakers’ fans loyalty: ‘I signed a four-year deal’

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Living in Los Angeles, with most of my friends Lakers’ fans, I can tell you that the majority of the city is excited and on board with the LeBron James era. They get that he’s right, the Lakers are not yet on the Warriors’ level, but they like the idea of the game’s best player with the Lakers’ young core, and the potential of that with another star player in the next 10 months or so. They are excited.

Most Lakers fans that is. There is a segment, best described as the “Kobe Bryant could walk on water” crowd, who are not sold on LeBron as a Laker. Who see him somehow as a threat to their Kobe worship. They question LeBron as a “real Laker” and his loyalty.

That took all of two days of training camp to come up, and for LeBron to shoot it down. Via Ben Golliver of Sports Illustrated.

LeBron nailed this. He has signed on and trusted Magic Johnson and Rob Pelinka more than he had anyone since Pat Riley — LeBron never signed long-term deals in Cleveland and trusted Dan Gilbert. He trusts Magic and Jeanie Buss. That is huge.

LeBron’s Laker era is ultimately going to be judged by winning a title, because all Lakers’ eras are judged that way. Kobe would talk about nothing else. LeBron understands that reality. But the era of being able to buy an NBA title is gone — the Lakers have free agency advantages few other franchises do (thanks to the location and the brand) but that is not enough. The biggest question for the Lakers is not can they land another star before next season, but rather can the core of Brandon Ingram, Lonzo Ball, Kyle Kuzma and the rest be the guys that stand with LeBron? If at the end of games this season it is LeBron sharing the court with Rajon Rondo, Lance Stephenson, and Michael Beasley, the Lakers have much bigger problems than who is the next star they sign.

LeBron is all in. He can help cement his legacy with a title in Lakers’ Forum Blue and Gold, but he knows he needs help. And he’s willing to wait for them to get it. At age 33, what else can you ask of the man?

Kevin Durant says he is taking free agency ‘year by year’

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Talk to sources around the league about the Warriors and they think Kevin Durant — not Klay Thompson, who is also a free agent next summer, or Draymond Green in the summer of 2020 — will be the first to leave the team. It may not be this summer, especially if they three-peat, but he was last in and will be first out.

Durant, for his part, is not playing the speculation game.

When asked about it, Durant was vague, reports the USA Today’s Erik Garcia Gundersen.

“Just one of those things where you’re confident in your skills and taking it year by year. And keeping my options open was the best thing for me. I could have easily signed a long-term deal but I just wanted to take it season by season and see where it takes me. And I think this year is going to be a fun, exciting year for us all. I’m looking forward to just focusing on that and we’ll see what happens after the year.”

Golden State owner Joseph Lacob admitted he would have given Durant whatever deal he and his agents wanted. They chose the short-term option, keeping a lot of doors open.

The conventional wisdom around the league is that this summer Durant will opt-out this summer then sign a five-year contract. Probably with the Warriors, but the door is open, and there are a lot of teams with max salary slots. Maybe Durant is ready to have his own team again and move on. Maybe he is happy where he is.

Durant doesn’t know the answer to that question, yet. Nobody does. But that has other teams ready to pounce, just in case one of the world’s top two players decides it’s time to move on.