Adam Silver: Ads on jerseys likely within five years

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It’s going to happen.

It’s not going to go from today’s jerseys to looking like a NASCAR driver. The word Celtics is not going to be replaced by “McDonald’s” like a European soccer team.

However, logos as some form of advertising will be coming to NBA jerseys eventually, likely within the next five years. Some owners have been pushing for it (*cough* Mark Cuban *cough*) and NBA commissioner Adam Silver threw out the five year figure while speaking at the IMG World Congress of Sports, as reported by Darren Rovell of ESPN.

“It just creates that much more of an opportunity for our marketing partners to get to get that much closer to our fans and to our players,” Silver said at the conference, put on by the Sports Business Daily/Journal. “It gives us an opportunity just to have deeper integration when it comes those forms of sponsorship.”

In 2011, it was Silver who said putting logos on jerseys would be worth about $100 million a year to the NBA. But Silver told ESPN.com last month that the discussion over the logo patches on jerseys had slowed in recent years because it was unclear how sponsors on jerseys would compromise advertising being sold by the league’s national television partners, Turner and ESPN.

In-game and in-show advertising is a growing norm because in our DVR/streaming world we fast forward through or walk out of the room during the commercials. So a Ford Fusion shows up in “New Girl” or in “The Amazing Race” so that the product placement is just part of the story.

NBA owners are in this for the money — did you see the last lockout? — and eventually they will do this as a way to raise revenue. It will be a golden arches of McDonald’s up on the shoulder (and if you wonder why the league pushes sleeved jerseys know that is more real estate to put relatively unobtrusive ads).

Go ahead and hate it if you want, but it’s coming not only to the NBA but to every major professional sport in the USA. It’s not a tide that can be stopped.

Anthony Davis-led Pelicans thrash Rockets in opener

AP Photo/Michael Wyke
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HOUSTON (AP) — Anthony Davis couldn’t help but notice James Harden‘s freshly minted MVP trophy sitting at midcourt before a ceremony during warmups on Wednesday night.

After Harden hoisted the trophy for the first time before the Toyota Center home crowd and received a few MVP chants throughout the night, Davis began to make an MVP case of his own.

Davis had 32 points, 16 rebounds and a career-high eight assists while Nikola Mirotic scored 30 points to lead the New Orleans Pelicans to a 131-112 win over the Houston Rockets in their season opener.

“When it was sitting there before the game, I glanced at it, and then I had to lock back in for the game,” Davis said. “That stuff will take care of itself. As long as we keep doing what we’re doing as a team, the rest will come on its own.”

Davis added three blocks and three steals, while Mirotic shot a sizzling 6 of 8 from 3-point range, and Julius Randle had 25 points off the bench.

“We moved the basketball and we made shots, but we put our hats on and defended,” Davis said. “To come out with a win against a team like that after the season they had and coming off the season we had, we wanted to come out and set a tempo for ourselves.”

Eric Gordon led the Rockets with 21 points off the bench, while P.J. Tucker and Chris Paul both added 19 points. James Harden had 18 points, 10 assists and nine rebounds.

“A little bit of legs and non-communication and giving them easy points, easy opportunities — a little bit of everything,” Harden said. “But first game, you just continue to build those good habits and continue to get better every single game. We’ll be all right.”

The Pelicans dominated the first half, taking an early lead and never relinquished it as they hammered the undersized Rockets in the paint. New Orleans led 71-54 at the break and led by 29 points in the second half. The Pelicans outrebounded the Rockets 54-37.

“It was a good win for us, but to be honest, we feel like if we play at the level we’re supposed to — we’re not surprised,” Pelicans coach Alvin Gentry said. “We played exactly how we have to in order to beat that team.”

New Orleans dominated Houston in paint scoring, 76-44, and also shot 40 percent on 10 of 25 shooting from 3, compared with a rusty 33.3 percent (16 of 48) from the Rockets.

Rockets coach Mike D’Antoni didn’t seem overly alarmed by the defensive display, praising New Orleans’ energy.

“They played harder, longer and did a better job,” D’Antoni said. “They played great, but at the same time, there was a period in there where we got really tired and then trying to figure things out, being tired doesn’t work, and we didn’t have the energy and we kind of let go of the rope at the end of the first half. We obviously have some things to work on, we’ve got to get our legs and then go after it.”

Coming off the bench for Houston with seven minutes remaining in the first quarter, Rockets offseason pickup Carmelo Anthony received a standing ovation when he entered the game wearing his trademark headband and the No. 7. Anthony made his first two shot attempts, the first, from 3, and finished 3-of-10 shooting for nine points in 27 minutes.

TIP-INS

Pelicans: C Jahlil Okafor (right ankle sprain) entered the game late in the fourth quarter, playing less than two minutes.

Rockets: PG Michael Carter-Williams (left knee soreness) played on a minutes restriction as a precaution, with D’Antoni setting the cap around 15 minutes. Carter-Williams played 16 minutes and had 10 points. … Centers Nene (right calf tightness) and Zhou Qi (left knee sprain) did not play.

MOMENT OF SILENCE

Before the game, the Rockets honored the life of late Trail Blazers owner Paul Allen on the big screen wearing a Portland hat, offering a tribute and moment of silence. Allen, a Microsoft co-founder who also owned the Seattle Seahawks, died Monday in Seattle from complications of non-Hodgkin’s lymphoma, according to his company Vulcan Inc. He was 65.

A PERFECT 10

Elfrid Payton‘s minimalist triple-double made him the first player to record exactly 10 points, 10 rebounds and 10 assists in a single game since March 2, 2013 when Kyle Lowry did it for Toronto. It was Payton’s 11th career triple-double.

HE SAID IT

“For all you analytics guys, we’re not winning 82 (games) this year. That’s done, that’s all about how it’s been proven.” – D’Antoni.

UP NEXT

Pelicans: Host Kings on Friday.

Rockets: At Lakers on Saturday.

Knicks miss first nine shots then fan hits half-courter for $10k (video)

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The Knicks missed their first nine shots of the season then called timeout.

That set the stage for a fan to show at least one person on New York’s side could shoot. The fan hit a half-court shot for $10,000.

Perhaps feeling the momentum, the Knicks came back for a 126-107 win over the Hawks.

Kobe Bryant dropped from film festival after backlash due to his 2003 rape charge

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Kobe Bryant has become acclaimed for his filmmaking, even winning an Oscar.

But his sustained prominence in basketball retirement, especially considering his new industry, has sparked questions about why he hasn’t been swept up by #MeToo. After all, Bryant admitted in 2004 to having sex with a woman who didn’t view the encounter as consensual the year prior. (That statement part of Bryant moving on and readily accepted by the public, which shows why a reckoning in our handling of sexual misconduct was so necessary.)

Bryant was selected to judge a film festival, but a petition emerged to prevent his participation. Apparently, 159 signatures were enough for the festival to change course.

Evan Real of The Hollywood Reporter:

Kobe Bryant has been removed from the Animation Is Film Festival jury following backlash stemming from a 2003 rape allegation. Though the former L.A. Lakers star was set to serve as a juror at the annual event this weekend in Hollywood, organizers announced on Wednesday that he will no longer participate.

On one hand, it’s not surprising the petition received just 159 signatures. Bryant remains highly popular and is beloved by many.

But this also shows the power of a relatively small number of voices speaking up.

 

Blake Griffin’s dunk attempt stuffed by Jarrett Allen. Again (video)

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Pistons star Blake Griffin learned his lesson after getting his dunk blocked by Nets center Jarrett Allen in the preseason. In the regular-season opener, Griffin went up even harder.

And Allen still stopped him!