It’s going to happen.
It’s not going to go from today’s jerseys to looking like a NASCAR driver. The word Celtics is not going to be replaced by “McDonald’s” like a European soccer team.
However, logos as some form of advertising will be coming to NBA jerseys eventually, likely within the next five years. Some owners have been pushing for it (*cough* Mark Cuban *cough*) and NBA commissioner Adam Silver threw out the five year figure while speaking at the IMG World Congress of Sports, as reported by Darren Rovell of ESPN.
“It just creates that much more of an opportunity for our marketing partners to get to get that much closer to our fans and to our players,” Silver said at the conference, put on by the Sports Business Daily/Journal. “It gives us an opportunity just to have deeper integration when it comes those forms of sponsorship.”
In 2011, it was Silver who said putting logos on jerseys would be worth about $100 million a year to the NBA. But Silver told ESPN.com last month that the discussion over the logo patches on jerseys had slowed in recent years because it was unclear how sponsors on jerseys would compromise advertising being sold by the league’s national television partners, Turner and ESPN.
In-game and in-show advertising is a growing norm because in our DVR/streaming world we fast forward through or walk out of the room during the commercials. So a Ford Fusion shows up in “New Girl” or in “The Amazing Race” so that the product placement is just part of the story.
NBA owners are in this for the money — did you see the last lockout? — and eventually they will do this as a way to raise revenue. It will be a golden arches of McDonald’s up on the shoulder (and if you wonder why the league pushes sleeved jerseys know that is more real estate to put relatively unobtrusive ads).
Go ahead and hate it if you want, but it’s coming not only to the NBA but to every major professional sport in the USA. It’s not a tide that can be stopped.
There were eight teams (that we know of) having some level of contact with Phoenix about getting in on a Trevor Ariza trade. The Lakers were one and — as with all things Lakers — were the most talked about.
But the Lakers were never going to pull off that trade because the Suns’ owner, Robert Sarver, didn’t want it to happen, according to David Aldridge of The Athletic.
Sarver — a very hands-on owner when it comes to basketball decisions — is probably still stung by buying out Tyson Chandler and watching him go to the Lakers and dramatically helping their defense (the Lakers are allowing less than a point per possession when Chandler is on the court). And certainly spiting the Lakers will play well with the Suns’ fan base.
However, the best franchises put aside petty thinking and do what’s best for them. If the Lakers had made the best offer (and we don’t know if it was) then take it. If it makes the Lakers better this season, or even the next few seasons, so what? If you’re the Suns, you’re in a rebuilding process and should be focused on the long term.
That said, the Laker trade was always going to be complicated and hard to pull off, LeBron James wasn’t going to be able to call up Suns GM James Jones and make this one happen. The Lakers wanted to land Ariza but also wanted to send out Kentavious Caldwell-Pope, and KCP doesn’t fit with what the Suns wanted (a point guard and young players or draft assets). That means a third team was going to have to get involved, maybe Philadelphia, and possibly even a fourth. The Lakers were not going to trade any of their four core young players, making this trade even harder.
What the Suns got in the trade with Washington was what they wanted: A point guard (Austin Rivers, who is not all that good, as evidenced by his 7.1 PER this season, but is better than anyone the Suns have) and a young wing in Kelly Oubre who fits on the timeline of Devin Booker and the other young Suns. Phoenix did reasonably well in this trade.
Could they have done better? Doesn’t matter, if the owner is shooting down an idea then it’s dead. That’s his prerogative.
The No. 2 pick in last June’s draft, Marvin Bagley III is having a solid season. He’s averaging 12.7 points and 6.1 rebounds a game coming off the bench. He’s got a good 59.2 true shooting percentage and the 6’11” big man gets most of his buckets at the rim or at least in the paint although he can hit threes when he steps out there (taking one a game but hitting 35.7 percent). He’s lost on defense, as most rookies are, but there is some potential there.
The Kings are going to have to get by without him for the next 10 to 14 days due to a bone bruise in his left knee, the team announced Friday night.
The injury happened in the second quarter of Friday night’s Sacramento loss to Golden State, when Bagley was battling for a rebound and landed awkwardly. He got a bucket out of it because he was “cherry-picking” after not being able to run back down the court, but he waved to the coaches and asked out after scoring. Bagley left the game, had to be helped to the locker room and did not return.
With Bagley out expect to see a lot more Justin Jackson. Harry Giles III has been out of the rotation of late but he could potentially get a little run, too.
Well played Sacramento.
Golden State came to town Friday night and during player introductions the Kings ran a video on their jumbotron of the moon landing to troll Stephen Curry.
Curry this past week said on a podcast that he didn’t think we landed on the moon, later saying it was obviously a joke but he would take NASA up on their offer of a tour of their lunar labs.
Curry can laugh at himself and gave the Kings and “A for effort” with the video.
Brooks who? Turns out Phoenix and Washington didn’t need a third team involved to get a trade done.
Phoenix gets a point guard, and the Wizards get a veteran presence in a trade that is straight up between the two: Trevor Ariza heads to Washington while Austin Rivers, Kelly Oubre are going to Phoenix, a story broken by Shams Charania of The Athletic and Adrian Wojnarowski of ESPN.
The struggling Wizards get a veteran presence in their locker room — something the team where players don’t like each other and it shows on the court could use. Not that one move solves all those problems. Plus, Ariza brings a solid wing defensive and three-point shooting presence (36 percent) to the team (although he has struggled this season inside the arc). That said, there was a lot of trade value in Oubre and to get one player and no picks back in this trade — they would have gotten second rounders in the blown up Friday night deal — feels like the Wizards sold short. Washington also saves about $1.5 million in salary and luxury tax, but they need to add a 14th player to the roster in the next two weeks and even at the minimum that will eat into some of those savings.
Phoenix has desperately needed a point guard and now they got a rotation level one in Rivers, which is an upgrade for this team (whatever you think of Rivers). Plus the young Kelly Oubre fits better on the Suns’ timeline — with Devin Booker, Deandre Ayton and the rest — than the veteran Ariza, but the Suns are already deep on the wing. Oubre will be a restricted free agent next summer, by then the Suns should have a sense about him and if they want to keep him.