LeBron, Kobe lead Forbes top 10 list of NBA endorsers

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Forbes released its top 10 list of off-the-court NBA earners this week, and not surprisingly, a couple of the game’s biggest stars lead the pack.

Before we get to the complete list, something stands out when looking at the dollars the top NBA athletes rake in, especially when compared to other sports’ stars.

Thanks to basketball boasting the biggest shoe sponsorship deals, no one comes close to making as much in total sponsorship dollars as NBA players do, and that includes sports that are more popular — like the NFL in the U.S., and soccer internationally.

From Kurt Badenhausen of Forbes:

And the gap between NBA players and others in team sports all starts with the shoes. The NBA’s biggest stars can command more than $10 million annually from Nike and Adidas. Nike represents almost half James’ off-court income, and James was the NBA’s leading shoe salesman in 2013 with $300 million in retail sales in the U.S. of his Nike signature shoes, according to research firm SportsOneSource. Rose signed a 13-year, $185 million contract with Adidas in 2012. A $1 million a year shoe deal is extremely rare for an NFL or MLB star. Basketball players move product unlike their counterparts in other sports.

Basketball players can also take advantage of the global nature of the sport. Bryant has made trips to China the past eight years for Nike and he is one of the brand’s main chips in its battle against Adidas in China. Bryant partnered with Turkish Airlines in 2010 and has been featured in commercials with global soccer star Lionel Messi. James’ Dunkin’ Donuts deal is for Asia only, and he entered into a new partnership with Chinese Internet services firm Tencent last year. These deals are not available to football and baseball players.

And now, the list:

Player/total endorsement income/shoe sponsor

LeBron James: $42 million (Nike)

Kobe Bryant: $34 million (Nike)

Derrick Rose: $21 million (Adidas)

Kevin Durant: $14 million (Nike)

Dwyane Wade: $12 million (Li Ning)

Carmelo Anthony: $9 million (Jordan/Nike)

Amar’e Stoudemire: $6.5 million (Nike)

Dwight Howard: $6 million (Adidas)

Blake Griffin: $6 million (Jordan/Nike)

Chris Paul: $4 million (Jordan/Nike)

Remember, the shoe sponsor noted isn’t where all of the income originates, but it’s certainly where the bulk of it comes from. Stoudemire’s ranking is a function of him playing in New York, and for NBA players seeking a bigger piece of the sponsorship pie, there’s a reason free agent stars flock to large markets.

Only Kevin Durant plays in a smaller one, and although Miami technically fits the bill, the pairing of LeBron James and Dwyane Wade on the same team, along with the exposure the Heat has gotten in winning consecutive titles, certainly has made them high-profile stars where sponsors are concerned.

Anthony Davis and Pelicans enter yet another season full of speculation about their future together

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In Anthony Davis‘ lifetime, 22 players have made an All-NBA first team during their first six seasons. Just seven did so without reaching a conference finals in that span. Of those seven, only one began his seventh season with his original team.

Anthony Davis is set to become the second.

Davis, a three-time All-NBA first-teamer, has made the playoffs only twice and won a series only once in six years with the Pelicans. He’s following the footsteps of Kevin Garnett, who spent his first 12 seasons with the Timberwolves while advancing in the playoffs only once with them, in his ninth season.

That’s the same Kevin Garnett whom Anthony used as somewhat of a cautionary tale about remaining loyal to a franchise. And the most recent example of someone who became an All-NBA first-teamer so young without reaching the conference finals: Chris Paul, who engineered a trade from New Orleans after his sixth season there.

Uneasy parallels abound for the Pelicans as they try to keep Davis happy.

Of course, Davis is neither Paul nor Garnett nor anybody but Anthony Davis. Davis has mostly stayed on message: His priority is winning in New Orleans.

I believe that. But what if he determines he can’t win enough with the Pelicans? Will he choose them or a team he believes offers a better chance of on-court success. That, I don’t know.

The Pelicans should gain clarity next summer, when they can offer Davis a super-max extension that projects to be worth about $240 million over five years (about $48 million annually).

If he were to wait to leave in 2020 unrestricted free agency, Davis would have a projected max with another team of about $152 million over four years (about $38 million annually). Even if he got traded before then so he could re-sign with his new team in 2020, his projected max would still be “just” about $205 million over five years (about $41 million annually). He can get the super-max from only New Orleans.

If Davis is predisposed to stay with the Pelicans anyway, why wouldn’t he just take that monster offer next summer?

Again, speculation centers on New Orleans’ underwhelming results since drafting him No. 1 overall in 2012. The Pelicans have tried to fast-track their ascension around Davis, repeatedly trading first-round picks. They haven’t won enough to justify that strategy, and it has resulted in a roster primed for disappointment going forward.

Jrue Holiday is nice. Nikola Mirotic is underrated. Julius Randle could take another step. Otherwise, New Orleans’ supporting cast doesn’t make a convincing case.

Of course, the Pelicans could exceed expectations. They sure did last year, winning 48 games and sweeping the third-seeded Trail Blazers even after DeMarcus Cousins‘ injury.

Davis is locked up for two more years. If he makes another All-NBA team next season, he’ll be eligible to re-sign for the supermax in 2020 no matter how he performs during the 2019-20 season. Next season is not necessarily a breaking point.

But it’ll be another data point in Davis’ ongoing assessment of New Orleans. That assessment will be guided by a new agent (maybe Rich Paul, who represents Lakers superstar LeBron James) – which only adds variability to the equation.

The stakes are high. The small-market Pelicans would likely fall into into irrelevance if they lose Davis, which is precisely why they won’t rush to move him. But if they’re going to lose Davis, they’re better off trading him while his value nears its peak so they can get assets that will help in a new era. Whichever team gets Davis will likely vault up the championship-contention ladder.

Eyes will be on Davis and New Orleans, searching for any sign of discord. That might not be fair considering all Davis has done to fit in with the Pelicans, but it’s also reality. The vultures are swarming.

It has been this way for years now. Davis and the Pelicans are used to it, and neither he nor the team has budged much from their stated plan of sticking together.

But the super-max-extension window is around the corner with only the upcoming season in between. It’ll be a big one for determining whether everything in New Orleans is still on track.

Report: Jimmy Butler-Timberwolves meeting moved from Minneapolis to Los Angeles

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Jimmy Butler and Tom Thibodeau are meeting today, not necessarily for Butler to express his desire to leave the Timberwolves – but maybe!

This is a huge meeting with big ramifications for Minnesota and even across the league. Every detail is subject to inspection until we know more.

Adrian Wojnarowski of ESPN:

Butler, like many NBA players, spends his summers near Los Angeles. The meeting being held there could be for numerous potential reasons.

But it feels significant Thibodeau is coming to Butler’s turf rather than the other way around.

Without better options, Heat settle for sentimentality

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NBCSports.com’s Dan Feldman is grading every team’s offseason based on where the team stands now relative to its position entering the offseason. A ‘C’ means a team is in similar standing, with notches up or down from there.

Dwyane Wade took discounts from the Heat for years, seemingly expecting a larger windfall down the road.

It won’t come.

But Wade and Miami will enjoy one last dance together.

Wade is re-signing with the Heat on a one-year minimum contract he said would be for his final season, concluding a nostalgic summer in Miami. The Heat also re-signed local legend Udonis Haslem to another one-year minimum deal.

I wouldn’t expect much from either player on the court. If anything, Wade might prove destructive if the the 36-year-old uses his cachet to assume a larger role than he should handle. Haslem has barely played the last couple years, and that probably won’t change.

Still, there’s something to be said for proper sendoffs. Considering the high standards Wade and Haslem helped set for the franchise by winning three championships, this was unlikely to be a banner year in Miami, anyway. There’s value in honoring Wade and Haslem one more time.

Mostly, the Heat acted like a solid, stuck team this summer – because that’s what they are. That probably contributed to them not rewarding Wade for his prior sacrifice.

Yet, Miami eclipsed the luxury-tax line to sign Wayne Ellington, a helpful cog, to a one-year, $6.27 million deal. The tax isn’t assessed until the final day of the regular season, so there’s still plenty of time for the Heat to dodge it. In fact, I predict they will. But by at least temporarily exceeding the tax line, Miami gave itself its best chance of maintaining its level of play.

The Heat sure didn’t upgrade, though. They made no draft picks and didn’t touch their mid-level exception. Their only outside addition to receive a guaranteed salary was Derrick Jones Jr., who signed a minimum contract with a second year unguaranteed. The 21-year-old athlete is a worthwhile flier, but he sure isn’t a difference maker.

Neither are Wade and Haslem anymore – outside of our fond memories of the pair, and that counts for something. Just not enough to change Miami’s trajectory.

Offseason grade: C

Report: Jimmy Butler ‘isn’t dead set’ on demanding trade from Timberwolves

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Jimmy Butler says he’ll meet with the Timberwolves today – not yesterday, as initially reported.

The far bigger issue: What will happen in the meeting?

David Aldridge of NBA.com:

I’m told, though, that while Butler has serious questions about the direction of the franchise, he’s still willing to hear Minnesota out, and isn’t dead set on demanding a trade elsewhere.

Butler probably wouldn’t demand a trade. That gets players fined. Paul George laid out a far more likely roadmap last offseason: Butler could inform Minnesota he won’t re-sign next offseason. Left to their own devices, the Timberwolves would probably trade him.

But would it get to even that point? That’s the big question looming over the day. If Butler hasn’t yet made up his mind, that would give Tom Thibodeau a chance to convey a plan.

Of course, this isn’t entirely up to Butler, either. If Minnesota must choose between Butler and Karl-Anthony Townswho reportedly won’t sign his rookie-scale extension until the Butler situation is handled – Butler could get dealt regardless of what he wants.

So much could come to a head today, but apparently there isn’t an inevitable outcome. Is Butler leaning a certain way, though? “Isn’t dead set” on demanding a trade isn’t exactly a huge vote of confidence.