Jordan sets up Flight Lab experience at All-Star weekend in New Orleans (PHOTOS)


NEW ORLEANS — All-Star weekend brings the game’s best athletes together for three action-packed days of festivities, and the major shoe companies similarly show up with unique and original installations to help fans partake in the overall experience.

Jordan Brand set up a unique space it called Flight Lab where fans could work with some of the company’s actual designers to come up with custom editions of their favorite kicks. Each day, a few were selected as the best and Jordan would produce a 1 of 1 colorway of the winners’ particular designs.

Fans could also take pictures with life size holograms of Jordan’s signature athletes, which included Blake Griffin, Chris Paul, Carmelo Anthony and Russell Westbrook.

Check out the photos below of what was truly a special experience. For more, search the hashtag #TakeFightNOLA on Twitter.