As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

PBT Extra: Rockets showed defense, resilience, can Warriors show same in Game 5?

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Game 4 was an epic game, and the Houston Rockets proved they are a serious threat to knock the Warriors off the top of the mountain. They took Golden State’s big punch to start the game (a 12-0 run) and Stephen Curry haymaker in the third, cranked up their defense, got a great game from Chris Paul, and evened the series at 2-2.

Heading back to Houston, we can expect more of the same out of the Rockets Thursday night — they know a win in Game 5 puts them in a very dominant position in the series.

The question is, do the Warriors have another gear? That’s one of the topics I get into in this PBT Extra. For a few seasons now, the Warriors have been able to play lockdown defense and hit tough shots in the clutch, with Kevin Durant making them especially hard to stop, but in Game 4 when it got tight they looked tired and slow. Houston’s ball pressure threw Golden State off its game, and fatigue had set in for the Warriors. Can they not only go on big runs but slow down Chris Paul, James Harden and the Rockets’ attack?

Thursday night is going to be interesting.

LeBron James recalls six turnovers with striking precision (video)

AP Photo/Charles Krupa
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LeBron James showed off his memory after the Cavaliers’ Game 1 loss to the Celtics, detailing every play of the beginning of the fourth quarter:

He was at it again after Cleveland’s Game 5 loss to the Celtics last night.

Asked about his six turnovers, LeBron perfectly described six turnovers:

The turnover LeBron very noticeably said went off Jeff Green‘s hands was actually assigned to Green. So, that meant LeBron omitted one of his own:

Still, this was incredibly impressive. It was also maybe a little passive-aggressive, the way LeBron notes the ball going off Green’s and J.R. Smith‘s hands.

So, it was quintessential LeBron.

Celtics top Cavaliers in Game 5, setting up Game 7 in Boston?

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LeBron James and a couple Cavaliers teammates left the court well before the Celtics dribbled out their 96-83 Game 5 win Wednesday.

The Cavs are already moving on.

Game 6 will be Friday in Cleveland, and the Cavaliers – down 3-2 in the Eastern Conference finals – must win to avoid elimination. The way Boston has played on the road, it’s even easy to look ahead to Game 7, which is scheduled for Sunday in Boston.

Still, the Celtics bought themselves leeway with their decisive win in Boston tonight. They led by double digits the final 20 minutes, breaking the Cavs’ momentum after two straight wins in Cleveland.

“It’s tough going on the road, playing against somebody else in their house with their crowd,” said Jayson Tatum, who had 24 points, seven rebounds, four assists, four steals and two blocks tonight. “So, we were just comfortable. We came back home and defended home-court like we have all playoffs.”

Boston is now 10-0 at home this postseason – but just 1-6 away. Fueled in part by that historic split, no game in this series has been close. All five have been decided by at least nine points, and the average margin of victory – 18 – is in the 97th percentile for largest ever in a 3-2 best-of-seven series.

So, just as two big Celtics wins in Games 1 and 2 didn’t deter the Cavaliers, this one likely won’t, either. The Cavs should be heavily favorited in Game 6.

Beyond, if it gets that far? That’s a much bigger tossup.

Teams up 3-2 in a best-of-seven series have won 85% of the time. But Boston is missing a key reason it secured home-court advantage, including a chance to break the 2-2 at home rather than on the road – Kyrie Irving. And LeBron James is downright scary in a Game 7, even on the road.

The Celtics at least took care of business tonight, showing a far greater sense of urgency than Cleveland. Brad Stevens changed his starting lineup, inserting Aron Baynes for Marcus Morris, and tightened his rotation to just seven players until garbage time. Boston ran the floor much harder than the Cavs, decisively outrebounded them and beat them to loose balls. Even in altercations, the Celtics had a man advantage.

LeBron (26 points, 10 rebounds five assists and six turnovers) never made his presence felt in the way usually necessary for the Cavaliers to win. Cleveland’s four other starters combined to score just 24 points, two fewer than LeBron did himself.

After Boston seized control early, the Cavaliers made few adjustments in strategy or effort – as if they’re saving those for later.

LeBron James says we don’t know full story of his upbringing, but he’ll reveal it after retirement

AP Photo/Ron Schwane
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LeBron James was on the cover of Sports Illustrated in high school – as a junior.

He has been in the spotlight ever since, somehow living up to the outsized expectations set while he was a teenager. His story has been told and retold – how he and his mom moved around Akron as she struggled to provide for him, how his athletic ability lifted himself and those around him.

But are we missing key details?

Upon passing Kareem Abdul-Jabbar for most shots made in the playoffs, LeBron reflected on his journey.

LeBron:

To know where I come from, you guys know a little bit of the story. But you guys don’t know the full story about where I come from and the struggle that I had. You guys know about the single-parent struggle, and y’all done heard that story. But there’s a lot more to it, which I’ll talk about when I’m done playing ball.

But to know where I come from, small city 35 miles south of here, and to hear I’m in the same category or talked about and jumping these greats in the playoffs — it’s like I was a kid and I watched the playoffs so much and I was like, I would love to be a part of that, that moment, that atmosphere. I think it’s pretty cool. You hear the scoring, the field goals made, and for a kid that really doesn’t care much about scoring.

Like with LeBron’s secret motivation a couple years ago, I’m totally intrigued. When LeBron decides to share, I’ll be all ears.