As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Report: Lakers tell LiAngelo Ball he will not be invited to Summer League team

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LiAngelo Ball was never going to get drafted Thursday night. He simply is not that good (something I heard from every scout I talked to that saw him play).

He did get invited to work out for some teams before the draft (including the Warriors and Lakers). Impress there and the next step is an invite to play on a Summer League team. I don’t know if the middle Ball son impressed enough in workouts to earn an invite, but I do know he had an extra hurdle to climb — and a big one to most teams — because organizations do not want to deal with LaVar Ball and that circus.

That includes the Lakers, reports Ramona Shelburne of ESPN.

It will be interesting to see if another team is willing to give LiAngelo Ball a roster spot in Las Vegas. I would be shocked if a G-League team or two does not make him an offer for next season — for them, the marketing and publicity would be worth the hassle. How well he plays is secondary.

If a player is as talented and has the potential of Lonzo Ball, teams will put up with a lot. The Lakers organization has its frustrations with LaVar (to put it kindly), but they like Lonzo and what he could become (the team just played better with him on the court last season). Yes, Lonzo has trade value, too, but they’re not opposed to keeping him, depending upon how this summer shakes out. They can ignore the dad for him.

LiAngelo simply isn’t the level of talent where teams will tolerate the circus around him.

The big question for me is LaMelo Ball, the youngest of the three brothers, who was considered a top prospect for colleges a couple of years ago (and had committed to UCLA). How has being pulled out of his high school and playing low-level European competition in exhibitions in Lithuania impacted his standing? Something to watch over the next few years.

Just know LaVar Ball is never giving up the dream.

In surprise to nobody, Carmelo Anthony reportedly will not opt out of $27.9 million

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Carmelo Anthony is going to take the money. Who could have seen that coming?

Not that we should blame the man — anybody else in his shoes (including you, dear reader) would do the same thing. Anthony is contractually owed $27.9 million next seasons, and while he can opt out he knows if he did the open market would not pay near that much. So the man is going to take the cash, which was expected but Marc Stein of the New York Times is making it official.

Carmelo Anthony does not intend to opt out of his current contract with the Oklahoma City Thunder, according to a person familiar with Anthony’s decision.

Anthony has until Saturday at midnight (Eastern) to exercise the option that would make him a free agent July 1 — provided he were willing to walk away from the $27.9 million he is owed next season. But he is planning to let the deadline pass quietly and keep his current contract in effect, according to the person, who was not authorized to discuss the situation publicly.

The Thunder are in a bind.

It became clear in the playoffs that at this point in his career, Anthony’s defense and ball-stopping offense are just not a fit with this Oklahoma City roster. He played 194 playoff minutes with the Thunder and had two assists. Last regular season, 32.5 percent of Anthony’s offense came from isolations or post ups, and he scored less than 0.9 points per possessions on those — his numbers aren’t awful, but they’re not good enough to  make up for his poor defense. (Stats via Synergy Sports.)

That’s why Anthony saw his minutes and role shrink in the postseason — but he said after the Thunder were eliminated (in the first round) he did not want to accept that role and fewer touches next season. He said he wants to get back to playing his way. (Stop laughing, Knicks’ fans, it’s not polite.)

The Thunder may try to trade him. Good luck with that. There is going to be limited to no market. With that salary they are going to have to throw in a serious sweetener to get other teams to bite (and/or take on a worse, longer contract in return).

Anthony is not likely to take less in a buyout to get out of town.

Nobody should blame Anthony here — he is taking the money is is contractually owed. The Knicks gave him this contract, the Thunder traded for it. But OKC is backed into a corner with this move and has few options.

 

Report: Steve Clifford strongly urged Hornets to draft Donovan Mitchell over Malik Monk

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The Hornets have been taken through the ringer for rejecting a monster trade package from the Celtics, who wanted Justise Winslow, for the No. 9 pick in the 2015 draft. Instead, Charlotte kept the pick to take Frank Kaminsky.

Though they weren’t alone in erring by refusing to trade with Boston, the Hornets added another catastrophic missed opportunity to their ledger last year.

Charlotte picked Malik Monk No. 11 over rising star Donovan Mitchell (whom the Jazz selected No. 13) and apparently over protests of then-Hornets coach Steve Clifford.

The Lowe Post podcast:

Jonathan Givony:

Charlotte, I had them projected to take Donovan Mitchell, because I heard that Clifford was on the table in the war room saying, “We need to draft Donovan Mitchell.” And he was overruled on that, and they took Malik Monk instead. And it’s interesting how that played out in hindsight.

Zach Lowe:

Cliff was 100 percent trying to get them to take Donovan Mitchell.

I rated Monk ahead of Mitchell, but unlike me, the Hornets had an opportunity to work out the players. Mitchell performed so well in his Charlotte workout, he believed the Hornets would pick him. They have to own that mistake.

It’s unclear who overruled Clifford – then-general manager Rich Cho or owner Michael Jordan. But Clifford and Cho paid the price, both getting fired this year.

It’s easy to believe that, if Charlotte took Mitchell, both Clifford and Cho would still have their jobs there.

To be fair, it’s also easy to believe we’ll never hear about the draft calls Clifford would have gotten wrong.

Five undrafted players to keep your eye on

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At any given point, about 15 to 20 percent of the players in the NBA were not drafted. Some guys just fly under the radar, take longer to develop, and just mature later and find how they can fit into a team.

This year is no exception, some guys who didn’t get their name called are going to stick in the NBA.

Here are five guys to watch in Summer League and beyond:

• Malik Newman, 6’4” guard (Kansas). In a league where teams are always looking for scoring he is a player who can just get buckets — he’s got great range as a shooter and can slash to the rim as well. He’s not a true playmaking point guard and he’s undersized for the two in the NBA. That size issue leads to concerns on the defensive end. Still, seems worth a second round gamble.

Kenrich Williams, 6’7” power forward (TCU). The 2017 NIT MVP likes to play physically, and is solid at shooting, rebounding, and defending — he can do everything well but does not have one elite, standout skill. That limits his ceiling, but as a high IQ player he has the potential to develop into a solid role player. He will play in the NBA Summer League with Denver.

Rawle Alkins, 6’5” shooting guard (Arizona). Tough, high-motor player who defends well and has the potential to be a good scorer (he’s already a good finisher in transition and can knock down threes). He needs to develop his skills to go with his power and athleticism, he has to work on his passing, and he has to play in control and not turn the ball over. Good potential for a rotation wing player. The Toronto Raptors are giving him a shot at Summer League and maybe into training camp.

• Brandon McCoy, 6’11” center (UNLV). He was heavily recruited out of high school and he did average 16.9 points and 10.3 rebounds a game for Las Vegas last season. He’s not a great shot blocker for his height, and there are concerns about his feel for the game, but he still produced last season. Usually big men with that kind of frame and potential at least get a look from NBA teams.

• Trevon Bluiett, 6’6″ guard (Xavier). The guy can shoot the rock, and that should get him more of a look than he did so far. He averaged 19.5 points per game and shot 41.7 percent from three last season. He’s a senior, there’s a question about his defense and who he guards at the next level. He’s not an elite athlete. But he can shoot and that should get him some attention.

• LiAngelo Ball. 6’5” guard (Vytautas Prienai-Birstonas in Lithuania). Just kidding. He’s not an NBA player, no teams thought so. The Lakers aren’t even going to bring him on their Summer League team (and not wanting to deal with LaVar is part of that).