As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Report: Utah “frontrunner” to land Mike Conley Jr. if Memphis trades him this week

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Utah feels like it is close — a 50-win team two seasons in a row, an elite defense, an All-NBA center in Rudy Gobert and an elite shot creator in Donovan Michell. They look at the West next season, with a depleted Warriors team, and see an opening.

Yet when Utah fell to Houston 4-1 in the first round of the playoffs this year, it was reminded of what is keeping the team from being truly elite, and another shot creator and shooter is at the top of that list.

Enter Mike Conley Jr. He averaged 21.1 points and 6.4 assists per game last season, shot 36.4 percent from three, and plays strong defense. Conley would be an upgrade over Ricky Rubio at the spot.

The almost All-Star point guard out of Memphis is available via trade. He’s the kind of veteran floor general, shooter, and shot creator Utah could use. The Jazz and Grizzlies talked but couldn’t come to an agreement at the trade deadline, but the sides are talking again and conversations are “intensifying” in the run-up to the NBA Draft Thursday, reports Shams Charania of The Athletic.

The Grizzlies are intensifying talks to potentially move franchise cornerstone Mike Conley Jr., league sources told The Athletic. Memphis has been in conversations with the Jazz and Utah is a frontrunner to acquire Conley should the Grizzlies trade the point guard during draft week, league sources said.

What would be in a trade package? Certainly the No. 23 pick in this draft, plus some young players the Grizzlies like (maybe Grayson Allen, Royce O’Neal, and even someone like Jae Crowder. Reports say Derick Favors is not part of the discussion.

While anything can happen the week of the draft — and things change quickly — don’t be surprised if some version of this trade gets done.

Kawhi Leonard wins day with last laugh — his viral laugh — at end of speech

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Kawhi Leonard just won again.

He won his second NBA title leading the Toronto Raptors to the franchise’s first crown. He earned his second Finals MVP in the process.

Then on Monday he had the last laugh and won the Raptors’ championship parade in Toronto by ending his speech with his laugh, the same one that went viral at the start of the season.

Of course, what Leonard will do on July 1 was a cloud hanging over the parade, Leonard is a free agent this summer. Kyle Lowry at one point started a “five more years” chant during the parade, which is the maximum number of years Toronto can re-sign Leonard for.

Leonard, exactly as we all should have expected, dodged the question, while praising his time in Toronto.

Unfortunately, this was a parade marred by more serious concerns.

How corrosive is tension between James Harden and Chris Paul in Houston?

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Golden State is not going to be contending for a title next season. Sorry Stephen, but you’re just not.

That throws open the doors to the West crown and, eventually, the NBA title, and teams will be lining up to take their shots. The Lakers just added Anthony Davis to go with LeBron James. Denver should improve and is looking for wing help. Utah feels just one playmaker away. The Clippers are big game hunting, and if they land one they become a threat.

Houston, however, should be at the front of that line… if they don’t shoot themselves in the foot. Contract extension talks with coach Mike D’Antoni are stalled, and at ESPN Tim MacMahon put together a fascinating inside look at the tension between at his isolation-heavy and at his peak James Harden and the intense but declining Chris Paul.

But Paul noticeably lost a step last season, as evidenced by analytics and the eye test. Paul pushed for more plays and sets in the Houston offense, more screening and deception, despite Harden being in the process of putting together a historically dominant individual offensive season.

“Chris wants to coach James,” says a source familiar with the stars’ dynamic. “James looks at him like, ‘You can’t even beat your man. Just shut up and watch me.'”…

It has reached a point, team sources say, where Paul cherishes the chance to play without Harden on the floor. On several occasions, according to team sources, Paul barked at D’Antoni to keep Harden on the bench while he was running the second unit. Harden simultaneously would lobby — or demand — to check back into the game.

There’s tension there, but is it corrosive to the point of the team unraveling? Or, as GM Daryl Morey and everyone else with the Rockets says, is this just blown out of proportion? Time will tell.

Two things to point out.

First, tension between two stars and alpha personalities is far from new in the NBA (or any other professional sport), and it does not mean a team is in trouble. These things can be worked out, they just flared up more in the wake of the round two loss to the Warriors.

Second, these guys are stuck with each other. Obviously, the Rockets aren’t trading Harden. They would be open to trading CP3, but at age 34 and owed $124 million over three more seasons, there are no takers (unless the Rockets want to throw in a sweetener, which they don’t). The players around them may change, the coach could change, but Harden and Paul have years left together.

This team is so close to a title, it’s hard to envision them really coming apart at the seams next season. These guys are too professional for that… although in wild NBA crazier things have happened.

Report: Bucks trying to trade Tony Snell or Ersan Ilyasova with draft-pick sweetener

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Coming off their best season in decades, the Bucks will send four quality players into free agency – Khris Middleton, Brook Lopez, Malcolm Brogdon and Nikola Mirotic.

How will Milwaukee keep its core intact?

Maybe by unloading Tony Snell ($11,592,857 salary next season, $12,378,571 player option the following season) or Ersan Ilyasova ($7 million salary next season, $7 million unguaranteed the following season).

Marc Stein of The New York Times:

With Bird Rights for Middleton, Brogdon and Mirotic, Milwaukee faces no salary-cap restrictions on keeping just those three. The only cost is real dollars, including potential luxury-tax payments.

It’s trickier with Lopez. Giving him the non-taxpayer mid-level exception (which projects to be about $9 million) – the most they can pay without opening cap space – would hard-cap the Bucks at a projected team salary of about $138 million. That could be a difficult line to stay under.

Unless Snell or Ilyasova are off the books.

Neither player has a desirable contract, which is why Milwaukee is shopping them with a draft pick attached. But both can still contribute. Ilyasova is a smart veteran power forward who shoots well from outside and takes a lot of charges. Snell is also a good outside shooter, and though his all-around game is lacking, there’s a dearth of helpful wings around the league.

The Bucks have the No. 30 pick in Thursday’s draft. They could select on behalf of another team then trade the draft rights. The Stepien rule applies only to future drafts.

Beyond that pick, Milwaukee is short on tradable draft picks. The Bucks have already traded two protected future first-round picks and their next three second-rounders. Dealing another first-rounder would require complex protections. Perhaps, a distant second-rounder is enough.

It’s important for Milwaukee to figure this out. Giannis Antetokounmpo likes this core group, and everyone is watching his level of satisfaction with the Bucks as his super-max decision approaches.