As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Report: Dell Demps bypassed Rob Pelinka for Magic Johnson in Anthony Davis trade talks

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It appears that Anthony Davis is headed to the Los Angeles Lakers. The trade was announced this weekend between L.A. and the New Orleans Pelicans, but won’t be completed until July 6. Earlier this season, it was thought this trade could never happen. Tensions between the two teams were high, and negotiations had broken down.

That was perhaps due in some part to the odd back-and-forth between the teams’ front offices. According to ESPN’s Ramona Shelburne, one peculiarity was that former Pelicans GM Dell Demps wouldn’t deal with Lakers GM Rob Pelinka. Demps would only discuss things with Magic Johnson.

Via ESPN:

Now, calling those discussions in February “negotiations” is a bit of a stretch. The Pelicans were never serious about dealing with the Lakers then. They didn’t like being forced into this position by Davis and his representative, Rich Paul. And they probably weren’t going to let former general manager Dell Demps make this big of a decision anyway.

So the Lakers — really just Johnson, because Demps wouldn’t talk to Pelinka — would call and Demps would write names on the board without giving them any feedback. Those names would leak publicly and do damage to the Lakers’ team chemistry. But eventually, Johnson and the Lakers got the hint and stopped banging up against what had become an incredibly self-destructive wall.

It’s possible that Demps wanted to deal with Magic simply because he thought he had ultimate authority. That, or maybe Demps thought Johnson would be easier to manipulate?

There’s also the idea that Demps could have had a poor relationship with Pelinka from when he was an agent. For example, Pelinka client Eric Gordon had a restricted free agent saga wherein he tried to leave New Orleans for the Phoenix Suns in 2012. The Pelicans matched, and the shooting guard never played more than 65 games in a season. This is conjecture of course, but it’s not as though Demps hadn’t dealt with Pelinka in the past. There’s been reports that Pelinka is unliked by some GMs around the league from his days as an agent.

I think we’re going to keep seeing information about the inner workings of the Lakers and former Pelicans front office like this over the next several months. This one is pretty odd, but it’s not entirely surprising.

Magic Johnson congratulates Lakers, Rob Pelinka, on Anthony Davis trade

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Magic Johnson left the Los Angeles Lakers under inauspicious terms. Turn the last game of the season, the Lakers great announced that he would be resigning his position effective immediately. In an extended hallway interview, Johnson said that he hadn’t even informed close friend and Lakers owner Jeanie Buss.

Now Magic is back to his old tricks, flashing his pearly white smile on television and tweeting banal observations about the NBA.

Johnson was supposed to be part of the team that got New Orleans Pelicans big man Anthony Davis to Staples Center. He couldn’t get the deal done, and things reportedly got testy between the two organizations during the regular season.

The Lakers were able to finally trade for Davis in an agreed-upon deal on Saturday. The trade reportedly won’t be completed until July 6th, but all indications are that Davis will be a Laker.

To that end, Johnson is apparently quite happy. He took to social media to congratulate Buss and the organization on Saturday. Eventually — surprisingly — he even gave props to Rob Pelinka.

Via Twitter:

The Pelicans got a great haul for Davis, and the Lakers got what they wanted in another star to pair with LeBron James.

It’s unclear if Los Angeles will be able to build a roster around their two stars enough to contend deep into the Western Conference playoffs. That’s still up for debate, and health will be a serious question as they try to rely on an aging James and a shaky Davis.

Still, the Lakers are headed in the direction they would like and with the West now more in question than ever. We don’t know what’s happening with the Golden State Warriors, and the Houston Rockets could be in full teardown mode as they look to ditch Chris Paul.

We’re headed into the summer and there’s a bit of daylight for fans in L.A.

Report: Celtics wouldn’t include Jayson Tatum in Anthony Davis trade talks

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Anthony Davis is headed to the Los Angeles Lakers. The New Orleans Pelicans got a significant haul in exchange for their beleaguered star, and LeBron James is openly happy his team finally got the player they wanted all along.

Other favorites to land Anthony Davis this offseason were the Boston Celtics and the New York Knicks. Danny Ainge had to wait until after July 1 to make a trade for Davis thanks to some special CBA rules regarding Kyrie Irving‘s contract.

But that no longer appears to be on the table, in part because Boston decided not to offer Jayson Tatum in any deal for Davis. Thought to be the crown jewel of any potential Celtics-Pelicans trade, there was also concern by Ainge that Davis would not re-sign in Beantown.

Via Twitter:

This runs contrary to everything we’ve heard about Boston going after Davis. Ainge has always been one to leverage his assets in a way that’s less conservative than other team execs. Plus, the reports have been that the Celtics were not concerned about Davis re-signing. Perhaps Davis gave them a little extra information, telling them directly that he would not re-sign? Davis’ agent Rich Paul said as much publicly, but what’s posturing and what’s negotiating isn’t one in the same.

According to ESPN’s Adrian Wojnarowski, the Pelicans and Lakers will complete the deal on July 6. There’s a lot of time before we hit that date, and Pelicans leader David Griffin won’t back out of his deal with L.A. But the fact there’s still time on the table and the Celtics didn’t change their tune on Tatum tells us all the information we need to know.

Rumor: LeBron James hoping Kyrie Irving might join Lakers despite Nets talk

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The Anthony Davis trade saga is finally over. The deal between the New Orleans Pelicans and Los Angeles Lakers hasn’t been completed yet, and is expected to be done on July 6.

For now, L.A. can move its attention elsewhere to look for another star. The Lakers will have significant cap space — $23.7 million, according to Adrian Wojnarowski and Bobby Marks — and they’ll need another star.

Talk recently has been that former LeBron James running mate Kyrie Irving is headed to the Brooklyn Nets. But no deal is officially in place, and free agency hasn’t started. According to Sam Amick of The Athletic, there are folks in LeBron’s camp who are hopeful that Irving could still join L.A.

Via The Athletic:

Just days before the Davis deal was done, a source close to James indicated some optimism that – Nets noise be darned – Irving was still in play for the Lakers.

Remember, Irving and James had a heart-to-heart talk earlier in the season. They hashed out what happened in Cleveland, with Irving apologizing to James for how he acted as a younger man.

That sparked speculation that Irving could be looking to join LeBron with the Lakers this summer when he had the ability to opt out of his contract with the Boston Celtics.

We haven’t even reached the 2019 NBA draft yet, and already free agency is ramping up and getting crazy. This July is going to be wild, and until the music stops and the butts are in the seats, don’t count anyone as being a sure thing for any team just yet.