As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Celtics hope return home can slow LeBron, Cavs in Game 5

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BOSTON (AP) — The Celtics expected to see a different LeBron James in Cleveland after the Cavaliers fell into a 2-0 hole to open the Eastern Conference finals

Two games and back-to-back wins later, James has reminded everyone exactly why he’s been to seven straight NBA finals.

Boston will be back in the embrace of its raucous fans at TD Garden for Game 5 on Wednesday. But a team that has thrived on youth this postseason suddenly looks disoriented without a go-to player and opposite a more veteran squad that has found a new attitude thanks to the fuel being provided by its biggest star.

“My teammates are putting me in position and wanting me to be in attack mode and trusting me to put our guys in position to be successful,” James said. “It’s not about me. It’s about the collective group, and I’m one of the byproducts of that.”

While the Cavs are certainly feeling rejuvenated, coach Tyronn Lue said it hasn’t changed their sense of urgency.

“We still gotta play,” Lue said. “We have veteran guys who have been there and know what it takes, but this is a young team, a good team that’s playing at home so experience is not going to be a factor. We have to come in there and have the same mentality that we had in Game 3 and 4.”

Two games ago, the numbers seemed all on the Celtics’ side.

They had moved to 9-0 at home during these playoffs and taken 2-0 series lead, which has been a magic number for a franchise yet to surrender such an advantage during its storied history (37-0). Over the last 96 minutes, Boston has been outscored by 39 points, has dropped to 1-6 on the road and is suddenly facing a must-win game to maintain home-court advantage.

Coach Brad Stevens said at the start of the playoffs that he believed there was value in the greenness of a young group that had several players getting their first taste of postseason basketball. He was proven right with Terry Rozier, Jaylen Brown and rookie Jayson Tatum all thriving as first-time postseason starters.

Their success had the cumulative effect of masking the absences of Kyrie Irving and Gordon Hayward. Now, the lack of an alpha like Irving capable of creating his own shot is sticking out with every 40-point game James produces.

Al Horford, Boston’s only healthy All-Star, was never a dominant scorer, but more of a facilitator who worked well in a finely tuned system.

Horford started off the series strong but his scoring and assist numbers have declined over the last two games.

Lue’s move to reinsert Tristan Thompson back into the starting lineup in Game 2 is a huge reason.

Thompson has not only helped things move better on the offensive end for Cleveland, he’s combined with Larry Nance to make things difficult on Horford. Horford had just four shots and seven points in 30 minutes in Game 3. He scored 15 points in Game 4 but was just 5-of-13 from the field with one assist.

If the Celtics are going to get back to the by-committee style that got them here, it must begin with his leadership. To that end, Horford said they’ll focus on correcting their issues, but also won’t dwell on them.

“As a group, we’re excited to be back, going back home,” he said. “Obviously we understand the challenge of it. We can’t think about the past. We just have to worry about this opportunity. We have a Game 5 at home, and we have to make the most of it.”

Cleveland is hoping James’ once quiet supporting cast continues its surge in Boston.

Kevin Love just missed his third straight double-double in Game 4 and sharpshooters JR Smith and Kyle Korver were 12 of 19 from the 3-point line in Games 3 and 4.

Korver’s efforts have stood out.

At 37 years old he was all over the court scoring in Game 4, diving for loose balls and collecting three blocks. While he anticipated being sore from all the activity, Korver said playing “fun basketball” is still propelling a guy looking for his first ring after appearing in 124 playoff games for five different teams during his 15-year career.

“There’s not many of us `03 class guys still around,” James said of Korver. “I feel like we’re just cut from a different cloth because we’ve been around for so long. We have this work ethic and you see him every day putting in the work, putting his mind, his body into it. It’s not about his age.”

 

Report: Timberwolves would dump Thibodeau before trading Karl-Anthony Towns

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In the NBA, when it comes down to a struggle between an elite player and the coach/GM, who wins? The player. A top 10 NBA player is much harder to get than a coach. If you don’t believe it’s the player go ask David Fizdale or Kevin McHale or Paul Westhead or.. I could fill up the entire NBC server with instances, you get the point.

As the tension between Karl-Anthony Towns and coach/GM Tom Thibodeau has bubbled to the surface in Minnesota, some teams have called up Thibodeau and the Timberwolves to check on KAT’s availability in a trade.

But would the Timberwolves really trade Towns? If one side is going to lose this battle, it’s Thibodeau, as ESPN’s Adrian Wojnarowski said on The Russillo Show (hat tip Uproxx).

“I think their owner would trade management/the coach before he would trade Karl-Anthony Towns. I don’t think they would allow that. I just don’t believe they’d allow that kind of decision. And I don’t know that they’d want to trade him… he’s Karl-Anthony Towns, they’re not moving him, Towns is eligible for his extension this summer. You know Jimmy Butler… it’s more of a question of Andrew Wiggins. That to me would be, if someone was going to get moved — and I’m not saying anyone’s going to get moved — I think Andrew Wiggins is the one you’re going to look at first. Because you don’t have to make a decision on Towns and Jimmy Butler and one of those guys having to take less on an extension, because you can’t have three [max] guys.”

To be clear, Thibodeau isn’t going anywhere this summer (unless he makes some kind of a power play move, like trying to trade Towns). The Timberwolves improved by 16 games last season and made the playoffs for the first time since 2004 — that was a step forward. Maybe not as big of one as some wanted/expected, but it wasn’t the kind of season that gets a coach/GM fired.

There’s also an odd dynamic in this with Jimmy Butler — he is Thibodeau’s guy. Butler has his back, and he can be a free agent in a couple of years, so if Minnesota wants to keep him then keeping the coach matters.

As for trading Wiggins, that is something to keep an eye on. Even if it’s not likely. After a disappointing 2017-18 season, there has been buzz around the league about the Timberwolves testing the market for Wiggins. The problem is Wiggins’ five-year, $148 million fully guaranteed contract kicks in next season — few teams want to take that on. To move Wiggins, Minnesota will have to take back bad contracts and/or send out sweeteners with him. Demand will not be high, despite Wiggins’ potential.

As Wojnarowski noted, both Butler and Towns have new contract coming up in the next couple of seasons, and both are clear max players. It puts Minnesota in a tight spot with the cap. They will be looking for some relief.

Just remember, if it comes down to Thibodeau or Towns, the player always wins. Especially a young, on-the-rise player.

Boston vs. Houston Finals? In 2-2 series, team with home court wins 80% of time

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Game 1 of the NBA Finals will see the Boston Celtics at the Houston Rockets starting May 31.

Or, at least that’s what the historic odds favor.

Most fans (and media/analysts) expect the Finals will still be Cleveland vs. Golden State, those are the two proven teams. However, as our own Dan Feldman noted, historically in a 2-2 series the team with two home games wins four out of five times.

Tuesday night, Houston looked every bit the kind of team that can stand up to the defending champion Warriors. Down 10 entering the fourth quarter, Houston’s improved ball-pressure defense wore down a Golden State team and took Kevin Durant and Klay Thompson (and in the fourth Stephen Curry) out of their rhythm. The Warriors couldn’t get the shots they wanted, didn’t get to the rim, went 0-of-6 from three and 3-of-18 overall in the fourth quarter. They looked like they were replaying the final games of the 2016 NBA Finals again (just with Durant). Meanwhile, Chris Paul was efficient and James Harden made plays that got Houston the comeback win. It was the kind of victory that can define a championship run.

Still, they need two more wins against a Warriors team that is loaded with All-Stars and has been to three straight Finals for a reason. Golden State believes it has another gear, now it needs to find it.

Out East, Boston heads home for Wednesday night’s game — the Celtics are 9-0 in the postseason and 22.4 points per 100 possessions better than on the road. Boston’s young role players have just been vastly superior on the parquet on both ends of the court. Plus, while the Cavaliers won Game 4, the Celtics won the last three quarters and seemed to find some defensive setups and plays that work for them.

Cleveland, however, has LeBron James.

Finally, we’ve got the kind of playoff drama we have wanted out of these conference finals.

Dikembe Mutombo to receive Sager Strong Award

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NEW YORK (AP) — Hall of Fame basketball player Dikembe Mutombo will receive the Sager Strong Award at this year’s NBA Awards show.

The award is named for longtime Turner Sports sideline reporter Craig Sager and presented annually to an individual who has been a trailblazer while exemplifying courage, faith, compassion and grace.

Mutombo’s honor was announced Tuesday by the NBA and Turner.

The four-time Defensive Player of the Year created the Dikembe Mutombo Foundation to improve conditions for people in his native Democratic Republic of the Congo, and the Biamba Marie Mutombo Hospital has treated nearly a quarter of a million people since opening in 2007.

He will receive a colorful suit jacket, the kind Sager fashioned during his years on air before dying of leukemia. The award will be presented on June 25 in Santa Monica, California.

Former New Orleans coach Monty Williams was last year’s inaugural recipient.