As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

One last look back: Best dunks of All-Star Weekend (VIDEO)

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Defense? That’s one thing that rarely makes an appearance All-Star weekend.

Combine that with the game’s best athletes and what you get are three days of insane dunks.

The NBA put this together, the best dunks of All-Star weekend in Charlotte. Enjoy.

Wizards’ Bradley Beal: ‘Recruiting process is really going alright…I’m trying’

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LeBron James went out of his way to say he was not recruiting guys on his free-agent heavy All-Star Team.

Bradley Beal had no such hesitation, he tried to recruit guys, as he told Chase Huges of NBC Sports Washington.

“The recruiting process is really going alright. It’s going alright. I’m trying,” Beal said. “This is new for me. I’m definitely getting some ears and seeing what guys are looking for.”

Beal was too smart to name names — that would have brought a fine from the league — but he said some guys asked if he was happy where he was, while other guys he talked to about the possibilities in Washington.

The problem is while the Wizards will have some cap space after trading Otto Porter and Markieff Morris (and assuming they don’t pick up the option on Jabari Parker) but they will be nowhere near the max cap space needed to land the elite free agents at the All-Star Game (Kevin Durant, Klay Thompson, etc.). Even the second-tier All-Star free agents such as Khris Middleton will get max offers. Same with players who just missed the game, such as Tobias Harris.

If the Wizards renounce free agents they can get to $9 million in cap space, stretch and waive Ian Mahinmi and they can get to $18 million. That’s the top end. Meaning the Wizards will have room to make moves for good rotation players, but with John Wall‘s supermax extension kicking in at $38 million next season flexibility is limited. Genuine upgrades will be hard to come by.

Predicting what Washington GM Ernie Grunfeld will do next summer is a fool’s errand, but Beal is doing his part to try and bring more talent into Washington.

Kevin Garnett says 2000 Olympic team had $1 million bounty to dunk on Yao Ming

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Team USA earned a Gold Medal in the 2000 Olympics in Sydney, led by Vince Carter, Kevin Garnett, and Alonzo Mourning. Lithuania made the Americans work that year, losing by just nine in pool play then by two points in the semi-finals.

That’s not what anyone remembers from those Olympics, they remember Vince Carter doing this to 7-footer Fredric Weiss of France.

Recently Garnett sat down with Dwyane Wade for an interview (which airs on NBA TV today) and he told a fantastic story about that dunk. (Hat tip to Yahoo Sports)

Everything just paused. First of all, people didn’t know, we had a bounty out on Yao Ming. The whole USA team had a bet. We had a million dollar bet on who was going to be the first person to dunk on Yao Ming. None of us did. We all tried to dunk on Yao, but he would block it or we would miss. So, the first thing I thought of when I saw Vince dunk over Frederic was oh s***, you won the million dollars. But then I realized it obviously wasn’t Yao. I pushed Vince, and if you look at the clip, he almost punches me in the face by accident. But my first thought was, oh s***, you won, you got the million.

KG has the best stories.

MSG denies rumor James Dolan looking to sell Knicks

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Rumors that James Dolan is considering selling the Knicks — which elicits a “Hallelujah” chorus from Knicks fans — have been cropping up for a couple of years now. There were rumors he wanted to spin off the Knicks and Rangers into their own company to be sold. That’s just one, there are others — he confirmed he got a feeler $5 billion, but never a firm offer, for the Knicks — and each time he has shot them down.

This is no different.

On his latest Podcast, the Ringer’s Bill Simmons said he had heard that Dolan wanted to focus more on concerts/in-game experiences in Madison Square Garden and that the Knicks were “available.”

The Madison Square Garden Company released this statement (hat tip New York Daily News).

“The story is 100% false. There has been nothing. No discussions. No plans to have discussions – nothing.”

That’s pretty unequivocal.

While Dolan may entertain the idea on some level of selling the Knicks, until he takes concrete steps to do so — not rumors, but actual, documented moves — I’m not buying it. He’s sitting on a gold mine that keeps going up in value, despite how he manages it, so why sell now? Knicks fans that buy this rumor will likely end up like Charlie Brown trying to kick the football.