As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Chris Paul, Rajon Rondo, Brandon Ingram all ejected for punches-thrown fight in Rockets win

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LOS ANGELES — By the end, LeBron James‘ home opener as a Laker wasn’t about him.

It was about a rare, actual punches thrown NBA fight that saw Houston’s Chris Paul, and Los Angeles’ Rajon Rondo and Brandon Ingram ejected. All likely to face suspensions.

It was also about another Lakers’ loss, 124-115. The Lakers have started the season 0-2 and been out-executed at the end of both games (they scored just 18 fourth-quarter points Saturday).

“I talked to the guys, fights happen in sports, but we’ve got to keep our composure,” Lakers’ coach Luke Walton said. “We somewhat did, but they made a lot of shots down the stretch. (James) Harden made a couple ones, one possession with a rebound on one, we missed a switch on a high pick-and-roll…

“We didn’t execute well enough to win that game down the stretch.”

The Rockets did, bouncing back with some fight after a punchless loss to New Orleans in their opener.

“We had to win a game… ultimately the most important thing is to win the game,” said James Harden, who finished with 36 points on 19 shots. “All the commotion going on, that’s what I tried to go do.”

With it being LeBron’s home debut, the L.A. crowd was fired up from the start. The game was entertaining, back-and-forth and getting physical at points, but nothing out of the ordinary.

That was until in the fourth quarter when Houston’s James Ennis clotheslined Josh Hart who was driving the lane. Ennis got a flagrant one.

“The clothesline, three minutes prior to (the big fight), I saw that. Zero idea how that’s a flagrant one,” Walton said. “(Ennis) clotheslined a guy, he picked him up off his feet and slammed him on his back, and that’s a flagrant one. To me, if I’m a player or a teammate, and that’s a flagrant one, then we can play a little more physical.”

It did get physical after that and a few minutes later is when things spilled over into the fight.

Los Angeles’ Brandon Ingram was particularly frustrated with Harden drawing foul calls (welcome to a big club, Brandon) and after Harden drew another with 4:13 left in the game Ingram let his frustration go and pushed Harden. That was a quick and deserved technical, which there was jawing, which is when Lance Stephenson stepped in to pull Ingram out and protect him from himself (yes, Stephenson was the level head… it was weird to type that).

Usually in an NBA “fight” that’s when things calm down.

Saturday night, that’s when things went crazy.

Chris Paul and Rajon Rondo — two guys who don’t like each going back most of a decade — were jawing after the play when CP3 took his finger and pushed Rondo in the face — and Rondo responded by throwing a punch.

Paul insists Rondo spit on him, which provoked his reaction. Rondo and the Lakers vehemently deny this. (On the video you don’t see Rondo intentionally spitting, but did spittle fly out of his mouth while yelling? Who knows.)

That’s what (Paul) is saying. And as a man, the only thing you can do is react,” Harden said. “Stand up for yourself.”

Once that punch was thrown it was mayhem on the court.

Which is when Ingram came sprinting back into the scene and threw another punch. He was quickly pulled out of the pile, but the damage was done. He was going to be ejected and could face the longest suspension of anyone because he was the third man into the fight (and instigated everything shoving Harden).

Once everything settled down, the ejections came — Ingram, Rondo, and Paul were all gone. Kiki VanDeWeghe, the NBA’s lead disciplinarian, was in the building and saw everything first hand. Expect the suspensions to come down Sunday, before the Rockets play the Clippers on Sunday night.

For the Rockets, it’s a win to build on, although they may have to do that without Paul for a game or two.

For the Lakers there were positives — Lonzo Ball had a strong night and was 4-of-8 from three, and the offense looks good when they run (in the halfcourt, there’s work to do) — but they need more consistent shooting and improved defense to the close games they will find themselves in a lot in the West.

“I’m not disappointed at all,” LeBron said postgame. “I knew we were going to have some early struggles. Nobody said this was going to be easy….

“We got a long way to go to get to the Rockets, to get to a lot of teams in the Western Confererence, they’ve just been together for so long.”

C.J. McCollum breaks Bryn Forbes ankles, drains three, Blazers bench LOVES it

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Bryn Forbes was going to be the third-string point guard for the Spurs, but injuries to Dejounte Murray and Derrick White thrust him into the starting lineup.

Saturday night, C.J. McCollum schooled him. Broke Forbes ankles then drained the three over the top of him.

But the best part of this is the bench reaction.

Damn, that’s cold.

McCollum had 24 and Damian Lillard had 29, and the Blazers beat the Spurs 121-108.

Watch J.J. Redick’s game-winning three, it lifts 76ers past Magic 116-115

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PHILADELPHIA (AP) — JJ Redick hit a 3-pointer with 17 seconds left to lift the Philadelphia 76ers over the Orlando Magic 116-115 on Saturday night. You can see the video above.

Redick had his best game since moving to Philadelphia’s bench at the start of the season, scoring 31 points on 10-of-20 shooting, including eight 3-pointers.

Aaron Gordon had a chance to tie it with 10 seconds remaining but missed his second free throw, and a desperation heave by Terrance Ross missed the net entirely.

Joel Embiid had 32 points and 10 rebounds for the 76ers, including 19 points by halftime. He did it with an outside game in the first half but was more of a force down low after intermission.

Dario Saric scored 13 points and Robert Covington had 12 as the 76ers improved to 2-1 this season.

Evan Fournier had 31 points to lead Orlando. Nikola Vucevic added 27 points and Gordon had 20.

Ben Simmons left the game after the first quarter with a tight back, meaning Philadelphia had to lean that much more on Embiid and Redick.

With Simmons out, Markelle Fultz was given an opportunity to play extended minutes and run the offense. Fultz finished with eight points on 4-of-11 shooting and added seven assists with only one turnover.

However, with the game on the line, 76ers coach Brett Brown opted to use T.J. McConnell at the point and kept Fultz on the bench.

High scores have been common in the early part of the NBA season as teams are pushing the pace and trying more shots, especially from deep.

Both teams shot lights out from 3-point territory. The Sixers, paced by Redick, shot 17 of 34 (50 percent) while the Magic, led by Fournier’s six 3-pointers, shot 16 of 29 (55.2 percent).

Thirteen players attempted shots from beyond the arc, eight for Orlando and five for Philadelphia.

 

Young guys out: Sixers’ Ben Simmons, Knicks’ Kevin Knox leave games with (hopefully) minor injuries

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When the team’s young star goes down, or heads back to the locker room mid-game with a hitch in his step, an entire fan base holds their breath.

That happened tonight in Philadelphia with Ben Simmons and New York with Kevin Knox, but fortunately neither seems to be serious.

Simmons had hit a couple of layups but ran back up the court gingerly, like he was in pain, before asking out of the game at the 4:19 mark of the first quarter. He is not returning.

Simmons has been tearing it up for Philadelphia, averaging 16 points, 14 rebounds, and 9.5 assists per game through the Sixers first two. Philadelphia is off until Tuesday when they start a back-to-back in Detroit then head to Milwaukee.

New York’s Knox went down after Boston’s Terry Rozier tried to cut Knox off in transition and fouled him.

The Knicks announced it was a sprained ankle.

Knox drags that ankle behind him in an awkward way after the collision, let’s hope it’s nothing more than a mild sprain.

Both a tight back and a sprained ankle are things that can be worse the next day, keep your eyes out for updates on these guys.