As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Kenneth Faried says the Nets were not honest with him

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Kenneth Faried is no longer a member of the Brooklyn Nets. The burgeoning young squad apparently didn’t have regular playing time for Faried, and things escalated between the former Denver Nuggets forward and the front office as the season went on.

Faried is now a member of the Houston Rockets, and he has contributed some during his first game in Texas. Still, Faried harbors some ill feelings toward the Nets, and made it known where he stood in an interview with the New York Daily News.

In particular, Faried said he felt Brooklyn was dishonest.

Via NYDN:

“It’s very frustrating. A lot of, ‘We’re going to play you when injuries,’ and a lot of, ‘We’re going to play you when in this moment, that moment,’” Faried said Tuesday. “Just tell me when you’re going to play me or tell me if you don’t want to play me. Tell me if you want me here or not. Because I’m a real honest player, I’m going to give you my heart, give you my all. And I wear my emotions on sleeve. I’m not going to be happy if you keep lying to me and telling me false statements.”

Faried appears happy to be in Houston, and remarked in the NYDN story about how coach Mike D’Antoni already came out and told him what his role would be moving forward.

His advanced numbers are still similar to what you’d expect from a player in his 20s, and although he’s probably never going to be the defensive guy you need, Faried is a useful rebounder and offensive guy for the second unit.

I’m glad Faried is happier with another team.

Devin Booker tries to meet Gorgui Dieng in locker room after both get ejected (VIDEO)

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NBA players like to talk a big game about getting into fights with one another. It rarely actually happens, and when things get a little too heated sometimes we get a little extracurricular activity that helps us weave the tapestry that is the story of the NBA.

As the Minnesota Timberwolves took on the Phoenix Suns on Tuesday night, Gorgui Dieng and Devin Booker decided to have a little chat with one another. The two got into a jawing match after a play in the third quarter when Dieng elbowed Booker in the face.

Booker took exception to that and decided to start flapping his gums at Dieng. Both were ejected after official review, and as they exited to opposite sides of the floor, Booker appeared to make eye contact with Dieng and accept an offer to meet him in the concourse under the stands that lead to the locker rooms.

The Suns guard then had to be restrained from running at full speed to meet Dieng.

Via Twitter:

Devin Booker vs. Gorgui Dieng is the bitter rivalry you didn’t know you needed.

Report: Anthony Davis fears fractured finger, could be out up to a month

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New Orleans Pelicans star Anthony Davis hurt his hand against the Portland Trail Blazers earlier last week. Initial reports had Davis missing 1-2 weeks with a sprained finger.

Now it appears things could be much worse.

Reports surfaced on Tuesday night that Davis could be facing a potential fracture in his left index finger. If that’s the case, Davis could miss anywhere from 2-4 weeks with a more serious injury.

Via Twitter:

The Pelicans cannot afford to have Davis out for that amount of time. The team has not met expectations this season, and are struggling to stay in playoff contention as we near the All-Star break.

If Davis is going to miss significant time, now is probably the best place in the NBA calendar. The real problem is that the Pelicans won’t be able to stay afloat without him. Even with Davis on the floor, New Orleans has struggled to win recent games against top Western Conference opponents like the Blazers and Golden State Warriors.

It’s probably too much to extrapolate this into what this could mean for Davis staying with the Pelicans, but it’s natural to wonder whether a missed postseason could push Davis to ask for a trade out of Louisiana.

If he’s not on the floor, the Pelicans probably aren’t winning games without Davis. That could spell disaster for their playoff hopes, and in turn, alter the future of the franchise.

Kevin Durant challenged Draymond Green to better control his emotions

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Golden State Warriors star Draymond Green has often let his emotions get the better of him. Green famously missed Game 5 of the NBA finals in 2016 after he repeatedly kicked LeBron James in the crotch.

Meanwhile, things have been heated in the Golden State locker room like never before. It’s bubbled over to the public sphere, with Kevin Durant and Green seemingly at odds at different times during this year.

Things seem to have studied in the meantime, particularly after Stephen Curry returned to the lineup At the beginning of December. But Durant and Green are still trying to find a way to work together to win another championship in the Bay Area.

According to a story from The Athletic, that meant a challenge from Durant to Green to maintain his emotions and to keep himself in check.

Via The Athletic:

Durant told Green he wasn’t accepting the emotional excuse. Green’s fire is what makes him great even if it also makes him volatile. But Durant wasn’t buying that it’s uncontrollable. He’s seen Green control it. He’s seen him keep his composure in the crucible of championship stakes. He’s seen him locked in and focused, forcing his emotions to submit to his will.

So Durant challenged him to be better. Green accepted.

Green has had a down year and it’s not clear Why that is. Is he simply aging? Or is this more due to the internal strife in the Warriors locker room?

No matter what, Golden State will need a semblance of the old Draymond Green to win NBA title this year. This agreeent between the two stars should be helpful both in healing their wounds and moving toward their shared goal.

These guys might not ever fully reconcile, but another championship ring could act as a salve.