As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

James Harden ties career best with 61, Rockets beat Spurs 111-105

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HOUSTON (AP) — James Harden matched his career high with 61 points, including 27 in the first quarter, to lead the Houston Rockets to a 111-105 victory over the San Antonio Spurs on Friday night.

Harden hit three straight 3-pointers to give the Rockets a 103-100 lead and scored all of Houston’s points in a 13-2 run late in the fourth quarter.

Harden topped the 50-point mark for the eighth time this season, compared with 10 such performances from the rest of the league combined. He matched his career-best total set earlier this season against the Knicks at Madison Square Garden.

The NBA’s leading scorer surpassed the 30-point mark in the second quarter and the 40-point mark with 9 minutes remaining in the third.

Before Harden’s late surge, the Spurs led by six points with 4 minutes left in the game. The Spurs had overcome a 15-point halftime deficit to tie the game at 81 entering the fourth quarter.

Harden was 7 of 10 from the field in the first quarter, including 3 of 4 from the 3-point line, and also went 10 for 12 from the free throw line. His 27 points in the period were the second-most in franchise history, trailing only Vernon Maxwell’s 30 in 1991.

Harden finished 9 of 13 from 3, 19 of 34 from the field and 14 of 17 from the free throw line.

Houston has won 13 of its last 15 games and eight of its last nine at home.

Bryn Forbes led San Antonio with 20 points, while Derrick White added 18 and DeMar DeRozan had 16.

Houston led 36-24 at the end of the first quarter and 62-47 at halftime.

 

LeBron James’ playoff streak ends at 13 years

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The last time LeBron James missed the playoffs, YouTube hadn’t yet launched to the public.

LeBron had reached the postseason every year since 2005, when his Cavaliers went 42-40 and finished ninth in the East – another good marker. The last time LeBron missed the playoffs, it was so long ago, an Eastern Conference team could be that good and not qualify.

But his Lakers were officially eliminated from the playoff race Friday with a loss to the Nets.

That ends LeBron’s postseason streak at 13 years – tied for the 13th-longest of all-time. Karl Malone and John Stockton hold the record, each playing in 19 straight postseasons.

Here are the longest playoff streaks of all-time:

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Obviously, LeBron joining the Western Conference put his playoff streak in greater jeopardy. And the Lakers’ fate has been known for a while.

Still, it’ll be a little jarring to watch a postseason that doesn’t include a player who ruled half the bracket for so long.

That said, LeBron might not have the longest playoff streak snapped this year. Tony Parker, who reached the playoffs in all 17 of his seasons with the Spurs, could fall short in his first season with the Hornets.

If Charlotte misses the playoffs, 76ers guard J.J. Redick is in line to hold the longest active streak at 13 years.

Here are the players with the longest active streaks that could continue this season.

Players are listed with the teams they made the postseason with during their streaks. If they haven’t reached the playoffs in their stint with their current team, that team is listed in brackets.

Players whose teams are currently in playoff position are in teal. Players whose teams are currently outside playoff position but not yet eliminated are in purple. Free agents who’d be eligible for the playoffs if they sign before the end of the regular season are in white:

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There’s no reason to believe Manu Ginobili will come out of retirement. But he has played in every postseason since missing the entire 2009 playoffs due to injury. It’s technically possible for him to play in the 2019 playoffs and keep his streak alive.

Which is more than LeBron can say.

Knicks’ fans chant “Free IT” as Isaiah Thomas sits on Nuggets bench

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Well played, Knicks fans.

Denver went into Madison Square Garden Friday night to be the latest team to defeat the Knicks. Isaiah Thomas, out of the rotation in Denver, was the only dressed player not to play for the Nuggets. That did not sit well with Knicks fans.

Denver has better on court options than IT — Monte Morris should get Most Improved Player votes — but I hope he gets fully healthy and lands somewhere next season where he gets a chance to show what he can still do.

Lonzo Ball severs ties with co-founder of Big Baller Brand

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LaVar Ball is the face of the Big Baller Brand, the shoe and apparel line that sponsors the Lakers’ Lonzo Ball and has been a successful marketing brand.

Alan Foster, a co-founder and part owner of BBB, served as the business manager, the guy behind the scenes. He has been a long-time friend and confidant of the Ball family.

Now Lonzo Ball has cut ties with Foster over inappropriate use of funds, something Ball confirmed in an ESPN story by Ramona Shelburne and Paula Lavigne.

Los Angeles Lakers guard Lonzo Ball has severed ties with a co-founder of Big Baller Brand over concerns that the longtime family friend has a criminal past and also has not adequately accounted for the whereabouts of roughly $1.5 million from Ball’s personal and business accounts.

Ball told ESPN that he believes that Alan Foster, a friend of Lonzo’s father for almost a decade who owns 16.3 percent of Big Baller Brand, had “used his access to my business and personal finances to enrich himself. As a result, I have decided to sever all ties with Alan, effective immediately.”

According to documents and emails reviewed by ESPN, questions about Foster’s business decisions and communication were first raised last fall to Lonzo and LaVar by Lonzo’s financial adviser.

That advisor noticed the missing $1.5 million, and as Lonzo and others started to pull on that thread everything unraveled. If you want the details, Shelburne and Lavigne did great reporting on the issue.

A lot of players have family members or close friends as part of their “team” in one capacity or another. There’s nothing wrong with that — LeBron James has used that model to great success, although his friends worked, learned, and became well qualified in the areas they handled.

What’s smart is what Ball did — have someone independent who checks the books, does the taxes, and makes sure that the family/friends actually have the players’ best interest at heart. The stories of those that don’t are long and legendary, unfortunately.

Ball remains out for the rest of the season for the Lakers, recovering from a grade three ankle sprain and bone bruise. He will recover and be able to work out this summer.