As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Rumor: Lakers hired Jason Kidd to lure Giannis Antetokounmpo

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New Lakers coach Frank Vogel said he wanted Jason Kidd because Kidd is a good coach.

Steve Popper of Newsday:

the person familiar with the Lakers process said something else: that Kidd was brought to Los Angeles to attract Giannis Antetokounmpo to the Lakers when he becomes a free agent in two years when the Bucks star could become an unrestricted free agent.

Things I believe:

1. This plan probably wouldn’t work. Not only does Antetokounmpo appear happy in Milwaukee, he has specifically said he could never see himself playing for Los Angeles. And though I believe Antetokounmpo respected Kidd while Kidd coached him, look at the Bucks now. They’re so much better under Mike Budenholzer. You think Antetokounmpo is itching to play for Kidd again after seeing the other side?

2. The Lakers might just try this wild plan anyway. Remember when they were waiting to hire a coach in 2014 so free agent LeBron James could pick? Aside from signing LeBron last year, who seemingly had his eye on Los Angeles for years and for reasons other than basketball, the Lakers have struck out on star free agents. The franchise is getting desperate.

3. People want to believe the Lakers would do something crazy like this, and that makes the rumor spread faster – whether or not it’s true. The Lakers, because of their stature, tactics and general manager have made many enemies around the league. Plenty of folks are enjoying piling on.

Drake says Raptors ‘are like a college sports team’ (VIDEO)

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The Toronto Raptors are just one win away from their first ever NBA Finals appearance. Kawhi Leonard helped Toronto beat the Milwaukee Bucks, 105-99, on Thursday night in game 5. That gave the Raptors a 3-2 Series lead over the Bucs as they head back to Canada on Saturday.

Meanwhile, rapper Drake and a bunch of fans watched the victory over Giannis Antetokounmpo in the Jurassic Park outside of Air Canada Centre. Elated with the win, Drake of course made statements to local television and to the crowd itself, saying the Raptors were “like a college team”.

Via Twitter:

Game 6 is on Saturday in Ontario at 5:30 p.m. PST.

Kendrick Perkins says not to sleep on Clippers signing Kevin Durant (VIDEO)

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We don’t know what to think about Kevin Durant and his plans for the offseason right now. Reports have him choosing between the Los Angeles Clippers and New York Knicks. Others think he might just stay with the Golden State Warriors. At the very least, some have suggested that nobody really knows where he’s going to go, and Durant’s own business partner says he’s undecided.

So take this with a huge, giant, rough-edged grain of salt.

According to former Oklahoma City Thunder teammate Kendrick Perkins, he would not be surprised if Durant decided to signed with the Clippers this summer.

Via Twitter:

It’s not even the end of May yet and I’m already tired of talking about Durant. He’s not even playing and he’s tiring. Durant is perhaps the league’s best player, but the next time this story will be interesting will be when he finally signs somewhere in early July.

In the meantime, talking about what the mercurial Durant wants is a lost cause. Nobody knows what he wants — maybe not even Durant. That is, until he decides to furiously tweet it at a media member. That’s not out of the realm of possibility, either.

Durant won’t be back for the start of the NBA Finals, which is the real story of interest. Golden State looks great against the Portland Trail Blazers without their former two-time Finals MVP, and if the Warriors win a championship without Durant actively participating in that series, it will make his legacy that much more compex.

Mallory Edens wears shirt with Pusha T as a dig against Drake (PHOTO)

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There has been sort of a weird back-and-forth happening during this Eastern Conference Finals matchup between the Milwaukee Bucks and the Toronto Raptors. Ontario native Drake has been seen courtside during games in Toronto, and his interaction with Raptors head coach Nick Nurse during Game 4 drew the attention of many around the league.

Bucks coach Mike Budenholzer said that he didn’t believe Drake should be standing where he was, nor touching Nurse during the course of a game. That caused the Raptors fan base — and Drake — to fire back at Budenholzer via Instagram, berthing one of the weirdest beefs in playoff memory.

Adding to that rivalry on Thursday night was Mallory Edens, the daughter of Bucks owner Wes Edens. Sitting next to Green Bay Packers quarterback Aaron Rodgers, Edens could be seen wearing a t-shirt with rapper Pusha T on the front of it.

Pusha T and Drake have had a back-and-forth beef for years.

Via Twitter:

Let’s see what Drake comes up with for Game 6 back in The 6. The Raptors are looking to close the Bucks on Saturday and head to the NBA Finals, and it appears that ol’ Aubrey is ready to go:

Toronto beat the Bucks in Game 5, 105-99.