As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Suns, Crowder agree he will sit out training camp while they seek a trade

Jae Crowder does salsa dance in Suns-Lakers Game 6
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Jae Crowder wants out of Phoenix and the Suns have been looking for a trade to accommodate that.

It hasn’t come together, so the Suns and Crowder agreed he should sit out training camp while they find one (this team does not need another distraction in camp).

We knew this was coming because Crowder himself announced it a couple of days ago. While he deleted the Tweet, nothing ever completely disappears online.

Two quick thoughts on this news.

First, it means Cameron Johnson will start at the four, something that was likely anyway as the Suns look to add shooting to help space the floor.

Second, this news does not help the Suns’ leverage in getting a trade. It’s understandable that Crowder didn’t want to be in camp and that the Suns didn’t want the distraction, but now everyone knows the pressure on the Suns to get a deal done and they will lowball their offer.

There are a few potential landing spots out there. Crowder hinted online he would welcome a return to Miami, and the Heat need help at the four after P.J. Tucker left for Philly. The Heat would base a trade around Duncan Robinson, but to make the salaries match the Suns would have to throw in another player — Dario Saric, Landry Shamet, Cameron Payne, Torey Craig or after Jan. 15  — and that seems unlikely.

Atlanta, Dallas, Chicago, Boston (but it’s tough to make the salaries match up), and even a team like Minnesota could work. The challenge is the Suns are a win-now team and will want a player who can help them this season and all those teams are in the same space. Right now there may not be an offer available. As camps open and teams start to understand what they do and don’t have, a deal could come together.

Crowder will be home waiting for that to happen, not with the Suns team.

Giannis Antetokounmpo says Stephen Curry is the best player in the world

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Giannis Antetokounmpo is at the top of pretty much every “best player in the world” list right now.

Except his own.

For Antetokounmpo, the best player in the world is the one that leads his team to the title, so today, it is Stephen Curry (hat tip to Lance Allen of NBC Milwaukee).

It’s easy to see where Antetokounmpo is coming from, but basketball is a team game. The best player may not be on the best team, despite his skill set, and that team may not win. Curry was spectacular in leading the Warriors to their fourth banner since he arrived, he’s near the top of the best in the world list, but it’s not all about winning.

The takeaway from what Antetokounmpo said is how much he wants to win — he wants a second ring.

The Bucks enter the season as one of the favorites to win that ring, but it’s going to take a lot of things going right for that to happen.

Including Antetokounmpo showing he is the best player in the world.

 

Is Matisse Thybulle ready for a big step forward with 76ers?

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Matisse Thybulle brings a valuable NBA skill to the table — he is an elite perimeter defender. Two-time All-Defensive Team in three years in the league.

But when the 76ers got up against Miami in the playoffs, Thybulle’s role shrank dramatically. While Doc Rivers needed his defense, Thybulle’s lack of an offensive game became a problem — the Heat largely ignored him and helped off him, allowing Miami to muck up the Philly offense (he was limited in the Toronto series because he was not vaccinated and could not play in road games). The 76ers tried to solve that problem this offseason by bringing in DeAnthony Melton, Danuel House and P.J. Tucker — solid role-playing defenders who can contribute on offense, too.

Thybulle wants to be part of the solution, too, and told Keith Pompey of the Philadelphia Inquirer he spent the summer focused on his offensive game.

“I’m really proud of what I did,” Thybulle said of his offseason. “I’ve worked harder than I’ve worked. And I had a meeting with [Sixers coach Doc Rivers] early this week and was telling him I feel more bought in than I’ve been before.”

No doubt Thybulle put in the work, we will find out soon if it paid off — and if that will get Thybulle paid.

Thybulle is entering a contract year — the 76ers can extend him up until Oct. 18, after which he would become a restricted free agent next summer. Thybulle said his goal is to remain in Philadelphia (and he’d like an extension).

“At this point, I would always want to stay in Philly,” he said. “And if it’s up to me, that’s always going to be my choice.

“But considering that I’ve realized the reality of how far out of my control it is, if I do get traded or something does end up happening, I can look at myself in the mirror at the end of the day.”

With a win-now Sixers team, Daryl Morey may be in a wait-and-see place with Thybulle, letting the market set his price next offseason. If he signs now, it will likely be on a team-friendly deal (but maybe one that still works for the 25-year-old).

If Thybulle gets on the court this season and shows an improved offensive game, one where he can make teams pay for helping off him, his price goes up and there may be multiple teams bidding for his services next summer. And Doc Rivers would be happy in the short term.

It’s up to Thybulle to prove it now.

 

Markelle Fultz will miss start of training camp, at least, with broken toe

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The basketball gods continue to turn their backs on Markelle Fultz.

A torn ACL had limited him to 26 games over the past two seasons, but he was healthy and ramping up to a larger role this season with a young and interesting Magic team. Then came the news he fractured his left big toe during a training session. As a result, he will be out for at least the start of training camp, the team announced. From the official announcement:

“He has been placed in a walking boot and his return to play will depend on how he responds to rehabilitation and treatment. Fultz suffered the injury during a preseason workout prior to returning to Orlando and imaging confirmed the fracture.

He will not need surgery, according to the team.

Fultz was set to split point guard duties with Cole Anthony, this injury means RJ Hampton could see more run at the point for now. Fultz should be able to return either during the end of the preseason or early in the season.

Fultz was the No.1 pick in the 2017 NBA Draft but never found his footing with the 76ers (in part due to injury). However, since getting out of that spotlight and allowed to develop in Orlando he’s been a solid rotation point guard when healthy. Last season in 18 games he averaged 10.8 points and 5.5 assists a game, and while he’s still not an efficient shooter he can run a team.

How Anthony and, eventually, Fultz will work off the ball as rookie Paolo Banchero gets the opportunity to create more offense will be just one of the interesting things to watch with this Magic team this year. We’ll have to wait a little while to see Fultz.