As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Is FIBA’s decision to move World Cup to year before Olympics reason for USA drop outs?

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FIBA made a mess of World Cup qualifying moving the games from the summer to during the season for the NBA and all the major European leagues. The USA qualified thanks to a team of G-League players coached by Jeff Van Gundy, but the process was not pretty. For anyone.

Now it could be another FIBA decision that has led to the rash of stars — James Harden, Anthony Davis, Bradley Beal, Damian Lillard, and others — deciding not to play for Team USA this summer.

Traditionally, the FIBA World Cup took place every four years, on the even-numbered year between Summer Olympic cycles. For example, the last World Cup was 2014, the Rio Olympics were 2016 with the Tokyo games in 2020. However, FIBA pushed this World Cup back a year to 2019 (instead of 2018) and that has changed the calculus for players, something Michael Lee of The Athletic speculated about.

For American players, the Olympics are the bigger draw, when more people watch. We grew up with the Dream Team at the Olympics, not the World Championships. That means if players have to choose, despite the allure of the Chinese market, they will choose the Olympics next year.

The other factor: The NBA feels wide open, with as many as eight teams heading into the season believing they can win the title. A lot of those contending teams have new players, which is leading players to prioritize club over country this time around.

This is different from 2004, when the NBA’s top players stayed home from the Athens Olympics because of a combination of terrorist concerns and players not liking coach Larry Brown. Today’s players love Gregg Popovich, but other concerns are weighing on them more.

It has left team USA without the biggest stars of the game — Kemba Walker is the only All-NBA player on the roster — but USA Basketball has such a depth of talent that they are still the World Cup favorites. The margin for error just got a lot smaller, however.

Giannis Antetokounmpo was working on jump shot with Kyle Korver (VIDEO)

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Giannis Antetokounmpo‘s jumper is getting better. Last season after the All-Star break he shot 31.5 percent from three (up from 22.3 before the ASG) and in the playoffs that jumped to 32.7 percent. He struggled on catch-and-shoot threes in those final 19 games after the ASG, shooting just 16.7 percent, but off the bounce he shot 33.8 percent after the break. Also, all of last season he didn’t take many long twos, but when he did he shot 41 percent on them.

What would make his jumper better? Working on his shot with the newest Buck, Kyle Korver.

Which is happening.

Be afraid NBA. Be very afraid.

Antetokounmpo recently said he is only at about 60 percent of his potential. If he can start to consistently hit threes off the bounce when defenses sag back off the pick-and-roll (trying to take away his drives), he might become unstoppable. Or, more unstoppable. If that’s a thing.

Zion Williamson signs shoe deal with Nike’s Jordan Brand

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Russell Westbrook. Jimmy Butler. Blake Griffin. Chris Paul.

And now Zion Williamson has joined them as a Jordan Brand athlete. Williamson announced that he had signed with Jordan on his Instagram.

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Let’s Dance #JUMPMAN

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Williamson was probably the biggest shoe free agent on the market this summer. While still a rookie, he already is a huge marketing presence — Summer League in Las Vegas sold out to see him the first two nights (people ended up disappointed) — and it was estimated he would make north of $10 million a year on his rookie shoe deal.

While we have not heard official numbers yet, the rumors are he did get that money.

If true, this is the second-largest rookie shoe deal in history. LeBron James got seven-years, $87 million, however, Williamson is second and bumps Kevin Durant to third (seven years, $60 million).

There are rumors Puma had offered even a larger contact, but Williamson wanted to be a Jordan brand guy.

“I feel incredibly blessed to be a part of the Jordan Brand family,” Williamson said in a statement. “Since I was a kid, I dreamed of making it to the league & having the type of impact on the game Michael Jordan had & continues to have today. He was one of those special athletes I looked up to.”

“Zion’s incredible determination, character and play are inspiring,” Michael Jordan said in a statement. “He’s an essential part of the new talent that will help lead the brand into the future. He told us he would ‘shock the world,’ and asked us to believe him. We do.”

Nike continues to dominate the NBA and basketball shoe market, with more than two-thirds of NBA players wearing Nikes. Even still, landing Williamson — who will play for the New Orleans Pelicans — was such a big score that Nike stock jumped up one percent on the news. He has the potential to be the next LeBron or Durant for Nike, if he can live up to the hype and weight of being the most discussed No. 1 pick in a decade.

He’s the kind of player who could sell a lot of shoes, and Jordan is betting on just that.

Al Horford calls Celtics’ reported tampering allegations ‘ridiculous’

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The Celtics have reportedly complained about the 76ers tampering with Al Horford.

Horford opted out, and it seemed he could return to Boston. But more than a week before free agency officially began, a report emerged he’d leave the Celtics while expecting a four-year, $100 million contract elsewhere. He committed to the 76ers on the first day of free agency, getting $97 million guaranteed and up to $109 million over four years.

What did Horford make of tampering allegations coming from Boston, where Danny Ainge runs the front office?

Horford on The Dan Patrick Show:

It’s pretty ridiculous. But it is what it is. Danny – I love Danny. Danny was always really good to me. I know that he’s definitely frustrated with things didn’t work out with us.

Notice the lack of a denial.

But Horford is right: It’s ridiculous. Because the Celtics are hypocrites who locked up Kemba Walker before free agency officially began.

Though Boston’s specific complaints don’t hold water, there are legitimate issues with the wider landscape.