As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Kemba Walker on his future: ‘I just can’t see myself in a Knicks jersey’

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When Mitch Kupchak came in as GM in Charlotte it led to a lot of speculation — and a lot of other GMs calling in to check — were the Hornets going to blow it up, trade Kemba Walker, and start to rebuild?

No. Walker is still there, Tony Parker is now backing him up, and new coach James Borrego is talking about upping the pace, getting the Hornets on the run. Walker, heading into the last year of his contract, has consistently said he does not want to leave Charlotte.

That has never stopped fans from his native New York from begging him to come home and lead the Knicks. Walker, talking to Don Amore of the Hartford Courant, reiterated he does not want to leave Charlotte.

“I’ve been hearing it for years,” Walker said Thursday, after working with youngsters at the National Basketball Players Association summer camp. “Every time I come home, ‘When are you going to come home and play for the Knicks?’ I know it’s a special place, I was a Knicks fan growing up, always rooted for the home team. But I just can’t see myself in a Knicks jersey, only because I’ve only been in one jersey.”

“I just want to do something special in Charlotte,” Walker said. “I’ve been there eight years now, and we haven’t really been consistent as far as winning. I just want to try to establish that culture at some point. That’s what I want to do, I just want to make it a winning organization.”

This season, the Hornets are going to try to win, be a playoff team and a threat once there. In a smaller market (one that took owner Michael Jordan a long time to rebuild after what the previous owner had done there), rebuilding can be hard on the bottom line, and the competitive MJ does not want to go there. He wants to keep Walker and build a steady playoff team, and Kupchak has said the same thing.

However, if that doesn’t happen this year, the calculations for the organization and Walker could be different next summer. Could.

For now, Walker just does not see himself if blue and orange.

Stephen Curry entertained by Draymond Green, Steve Kerr arguments

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Steve Kerr and Draymond Green have had their come-to-Jesus meeting (or, meetings) and have found their way to a place of mutual respect.

That doesn’t mean they don’t still argue. Plenty.

All this amuses Stephen Curry, who talked about it on The Bill Simmons Podcast when asked about his favorite Draymond story. (Hat tip Bleacher Report.)

“Probably the times him and Coach Kerr get into it,” Curry said. “And you’re inside of practice and you don’t know whose side to take. Just like, “I guess they’re both right, but they’re both wrong….

“They argue about a play call or maybe something Coach Kerr has been thinking about for a couple games. … And [Draymond’s] like, ‘Don’t over-coach. We know what we doing.’ And coach is like, ‘Well, I know you know what you’re doing, but let me just help you as I’m supposed to do. That’s what my job is, to point out things that could be important for us to win a championship.’

“But they have a real—the respect level between those two is at an all-time high, but they have their moments and it’s just amazing entertainment to watch in practice.”

It’s a long grind of a season, you’ve got to take your entertainment where you can find it.

Green’s passion is a challenge for Kerr, but he can’t snuff out that flame because Green would not be the same player without it. It’s about managing it, showing Green the coach has his back, and Green maturing (something he said happened more quickly after his 2016 Finals suspension). It’s worked the past two years and led to two more rings.

Kevin Love on LeBron James: ‘He’s playing chess and everyone else is playing checkers’

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Kevin Love is the man in Cleveland now, with LeBron James having gone to Hollywood.

But it’s not going to be the same, and Love knows it. The best player of his generation is gone, and Love had nothing but praise for LeBron and his willingness to take on a challenge in a sit-down interview with ESPN.

Love is right, LeBron loves a challenge, but the one with the Lakers is unlike anything else in his career. Expectations are through the roof for a team that has undergone a roster upheaval, and while those kinds of teams can take a little bit to come together, if that happens and the Lakers get off to a slow start in the West it will be a lot harder to dig out of it than it was after the Cavs’ annual mid-season slump in the East. LeBron is on a team with young players and a lot of stop-gap one-year contracts set up to help them get another star (at the trade deadline or next summer). That makes they dynamics of this season different for LeBron (although he would never admit to it, saying winning was the goal from the start).

Love has got his own challenges. He may not be able to lead the Cavaliers to the playoffs this season. However, he could be a sneaky good fantasy pickup now that he’s going to get a lot more touches.

 

Rumor: Timberwolves bypassed Stephen Curry in draft because Minnesota is too cold for year-round golf

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Timberwolves general manager David Kahn infamously drafted two point guards – Ricky Rubio No. 5 and Jonny Flynn No. 6 – before the Warriors took Stephen Curry No. 7 in the 2009 draft.

Curry, as transcribed by Drew Shiller of NBC Sports Bay Area:

“My guy David Kahn. I don’t know where he’s at right now,” Curry said on The Bill Simmons Podcast. “I don’t know if that ever came out — there’s a story. Everybody knows how much I love golf — play it in my spare time and what not.

“I think the word on the street was that he didn’t draft me because in Minnesota it’s cold and I wouldn’t be able to play as much golf so I would have been miserable.”

A shocked Simmons asked Curry: “Is that true?”

“I hope it’s true because that’s hilarious (laughter),” Curry said. “That’s hilarious.”

If this is why Minnesota passed on Curry, it was a huge mistake. Better to take the best prospect available and hope for the best. Curry probably would have learned to appreciate Minnesota. There’s plenty of room to golf elsewhere in the offseason. Remember, Golden State was seen as a low-rung destination just a few years ago. Curry helped transform the franchise’s perception.

Mostly, though, I’m with Curry. This would be a hilarious story if true.

But that doesn’t mean we should just assume it’s accurate. Plenty of teams underestimated Curry, who looked like an undersized score-first guard when he entered the NBA. He just beat the odds and made everyone who passed on him look silly.