As David Stern leaves Commissioner’s office the only comparison is Pete Rozelle

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When you watch the Super Bowl this weekend, you are watching a game and a league that is the legacy of Pete Rozelle. He not only oversaw the creation of the Super Bowl, he created Monday night football, he changed the marketing of the game, most importantly he pushed through congress a bill that legalized single-network contracts for pro sports leagues — the NFL could negotiate for all its teams, not have them work individually. That changed the finances of the league (and its owners). Rozelle laid out the blueprint for today’s NFL.

David Stern took that blueprint and expanded on it to create today’s NBA — for that Stern should go down as one of the two greatest professional sports commissioner ever. Rozelle is the only other guy on Stern’s level, and Stern built upon what Rozelle had done.

Stern steps down from his office Saturday after 30 years as NBA Commissioner. Adam Silver steps into his hard-to-fill shoes.

When you watch the NBA All-Star Game and the weekend of events Feb. 14-16 in New Orleans, know that was David Stern — the idea of having a dunk contest and other events around the game was something he pushed from the day he took over in 1984. Know that when you watch a mid-season nationally televised game Friday night — where highlight packages and conversation before and after the game happens on ESPN and other outlets — that was David Stern’s vision.

Stern certainly wasn’t perfect — he was a cult of personality that led to two destructive lockouts, plus he already had a foundation to change the league put in place by others when he stepped in the door in 1984. You can make the case that he is more Bill Gates than Steve Jobs — he didn’t create new and innovative things, he just better exploited the market for those things.

Still, the NBA is in a far better place now because of him.

Far, far better.

Stern eventually came to understand the NBA’s advantage was that you could see and know it’s athletes — Magic Johnson, Larry Bird and Michael Jordan did not have their faces hidden by helmets. You could get to know them, their personalities. It may have taken the transcendence of Michael Jordan hitting him over the head to get him to see it, but Stern came to understand the value of marketing stars — where the NFL could sell teams, the NBA could promote personalities. Hand in hand with its sponsors.

Stern was handed those personalities on a silver platter, but he understood how to promote those personalities and the game. He and the NBA were light years ahead of other leagues on this.

Stern embraced cable television — and down the line the Internet — more quickly and more deftly than other leagues. He understood that it was good to broaden the reach of the league, and with that the reach of the sponsors.

It all worked. And Stern got to keep doing it — and had the unwavering support of the old-line owners — because he made them a lot of money.

When Stern took over 1984, league revenues were $165 million a year, they are now at $5.5 billion a year. Those increasing revenues trickled down the players — the average player salary in 1984 was $290,000, it is now $5.7 million. The main ingredient behind that growth was the national television deal, which in 1984 netted the league $28.5 million total and is now is $937 million (and about to go up under a new contract). The NBA became the international brand for the best level of basketball, popular in Europe and China and all around the globe.

When Stern took over the game was battling the image of being a league where most of the players were using hard drugs — drug testing was already in place when Stern stepped in, but he and his staff worked hard to change that image. Same with the notion that the NBA was a “black” league that white America didn’t watch. The numbers showed that wasn’t true, especially as the NBA’s brightest stars became some of the biggest in sports, yet Stern had to work to overcome that with networks and sponsors.

Stern had been handed some ready-made stars to help change the league’s image in Magic and Bird — a natural rivalry of cities and styles — but he put in place the infrastructure the league needed to take advantage of their opportunities. That grew with Jordan. Soon companies that wanted nothing to do with the NBA before – Gatorade, Coca-Cola, etc. — were on board.

Stern’s legacy is not a simple one, not a clean one. Often unnoticed was that Larry O’Brien and Larry Fleisher did the hard work of laying the foundation for Stern. Critics can and do point to the NBA’s two lockouts under Stern, which not only hurt the reputation of the league (but ended with the owners making a larger cut of the league’s money) but also altered the lives of people who count on the NBA for their livelihood — people who sell concessions at games, who own the bar across the street from the arena, who get paid low wages as it is to clean up the arena after the fans leave and now had fewer days to work. All of that would be right.

For better or worse — and it is mostly better — the NBA today is made in the image of David Stern. And in that image the NBA has grown from a league where its finals were shown on Saturday afternoons or during the week tape-delayed to be shown after the prime-time shows and local nightly news, into one of the biggest sports in the world.

Now every NBA playoff game is broadcast on national television and the Finals are a ratings bonanza (especially when the biggest stars are part of it). It makes everyone a lot of money.

That’s David Stern’s real legacy.

The only other commissioner who changed his sport that like that was Pete Rozelle. Stern built on what he did, and the game will not be quite the same without him.

Another report Spurs will not trade Kawhi Leonard within West

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The people around Kawhi Leonard made it clear (through leaks to the media, not by talking to the Spurs at first): Leonard wants out of San Antonio, and he wants to go to Los Angeles. Specifically, the Lakers.

Almost as quickly, the Spurs leaked that they were not going to trade Leonard to the Lakers or any team in the West.

Sam Amick of the USA Today echoed that sentiment in his discussion of LeBron James‘ offseason options on Saturday.

But in the days that followed, the Spurs wasted no time in sending this message all around the NBA: The only Western Conference team he might be playing for is theirs.

Fellow West teams have been told, in essence, to get lost – none moreso than the Lakers, according to ESPN. As it stands, the Spurs are determined to either fix the situation or trade Leonard to an Eastern Conference team.

Leonard has leverage here: He can tell teams he will not re-sign with them and will leave as a free agent. That will scare off most teams who don’t want to put in

Would it scare off Boston or Philadelphia? The rumor is no. Those teams have real interest in Leonard, and both have the assets to get a deal done and make the bet that a year in their cultures, with their coaches and top players, a year contending, and with their fans and city would win Leonard over. Just like Oklahoma City made that bet with Paul George. Also, whoever trades for Leonard will be able to offer a five-year, $188 million contract, while as a free agent the max will be four years, $137 million. For a guy who just missed almost an entire season with an injury, that guarantee can matter.

Boston could go all in on an offer — Jaylen Brown, Marcus Morris, the Kings first-round pick next season (top one protected) and the Clippers first round pick next year (lottery protected). Philadelphia could put together an offer of Markelle Fultz, Robert Covington, and Miami’s unprotected 2021 pick (the first year high schoolers likely re-enter the NBA draft, making it a deep one).

The question is would those team put in all those assets on a bet they would win Leonard over?

The other big looming question, when the offers start to come in will a rational Spurs front office reconsider and look at a trade from the Lakes of Brandon Ingram, Kyle Kuzma, a future first, and the contract of Luol Deng to balance out the numbers. Would they consider it superior because they like Ingram? (That trade may require a third team to take on Deng’s contract, and the Lakers might need to throw in Lonzo Ball or some other sweetener to get a team to take on Deng’s $36 million remaining.)

Expect the Spurs to take their time with this, try to win Leonard back over, then consider all their options. They are in no rush, in fact, they’d love to create a bidding war for Leonard. Any offer from Boston and Philadelphia on the table in July will be on the table in September when training camps open. The Lakers, however, may be in a very different space.

It’s going to be a very interesting next few weeks.

After full season in Europe, Luka Doncic not expected to play in Summer League

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Deandre Ayton played 35 games for Arizona last season. Marvin Bagley III played 33 games last season for Duke. Jarnen Jackson Jr. played 35 for Michigan State. None of them played past March.

Luka Doncic played 61 games for Real Madrid — at a higher level than NCAA basketball — and the season ended two days before the NBA Draft. Plus in Europe, the practices are often far more strenuous than the games (many teams keep doing two-a-days through the season).

Not surprisingly after that long a season Dallas is not going to ask Doncic to play in the Las Vegas Summer League, reports Tim MacMahon of ESPN.

This was expected in most quarters no matter who drafted Doncic. Rest and recovery matter more than getting him into the glorified pickup games of Summer League.

Doncic will be ready to go when the season starts, and he will be one of the favorites to win Rookie of the Year.

Former Spur Bruce Bowen rips Kawhi Leonard for asking out after injury

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For years, players have bought into “the Spurs way” not just on the court but off — it was always about what’s best for the team first. That meant Tim Duncan, Tony Parker and others taking discounts from the max salary they could have earned at points to help the team keep the roster to do that. Sacrifice was part of the game.

So it shouldn’t be a shock that former Spurs are closing ranks around Gregg Popovich and the franchise in the wake of Kawhi Leonard pushing his way out the door following missing most of last season with a leg injury.  It was the treatment of that leg injury — Leonard did not trust the Spurs’ doctors and got a second opinion that saw things differently — which started the rift, although the advice from Leonard’s uncle/advisor and agent also play a role in widening the gap.

On SiriusXM NBA Radio this week (h/t ESPN) former Spur Bruce Bowen ripped into Leonard for complaining about his treatment.

“First, it was, ‘Well I was misdiagnosed.’ Look here: You got $18 million this year, and you think that they’re trying to rush you? You didn’t play for the most part a full season this year. And you’re the go-to guy, you’re the franchise and you want to say that they didn’t have your best interest at heart? Are you kidding me?…

“I think he’s getting bad advice,” Bowen said. “I think what you’re starting to see now is an individual given a certain amount of advice, and it’s not the right advice. Here it is: You were protected in San Antonio. You were able to come up during a time where you still could lean on Tim [Duncan] Tony [Parker] and Manu [Ginobili]…

“As a player, if I’m a leader of a team, my team goes on the road in the playoffs, I’m with my guys,” he said. “Because that’s what it’s all about. It’s about camaraderie. It’s about fellowship. It’s a brotherhood. When that didn’t happen, it’s all kinds of sirens and alarm signals that says to me, ‘Is this person fully vested?’ … I don’t want to take on a player who’s not willing to support his guys during the course of their time needing him.”

Bowen added, “there’s nothing but excuses going on.”

The backlash to Leonard is to be expected, particularly from those in San Antonio (not so much from people in Los Angeles, where Leonard is trying to force himself to). The injury treatment started the rift, but Leonard is putting his desires in front of those of the team and franchise — and that’s his right, he’s far from the first player to do that. It’s just not something we have seen from San Antonio. The Spurs have long sought out not only guys who could play on the court but guys who fit a mold personality wise and would put the team first. On the court Leonard had done that, going back to when he won Finals MVP. Now, off it, he has had a change of heart, for whatever reason (or reasons).

Bowen is more outspoken than most, but this will be the sentiment out of San Antonio if Leonard leaves.

That is not going to change the reality on the ground, however.

Michael Porter Jr.’s status for Summer League, next season unclear

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Blake Griffin. Joel Embiid. Ben Simmons. Most recently, Harry Giles.

NBA teams are not afraid to sit an injured player throughout his rookie year, not if they think there’s a payoff on the other side.

Thursday night during the NBA Draft concerns about Michael Porter Jr.’s surgically repaired back (among other things) had the guy considered a potential top pick a year ago sliding down the board to Denver at No. 14. That’s potentially a steal for the Nuggets, but even at the press conference immediately after the pick Nuggets’ president of basketball operations Tim Connelly sounded very cautious.

A day later, speaking to Marc Spears of The Undefeated at ESPN, both Porter Jr. and the Nuggets’ owner/president were suggesting he is out for Summer League and could have a redshirt year next season.

Porter Jr. said the day before the draft that it was possible he could miss summer league action through injury…

Nuggets president Josh Kroenke told The Undefeated he was uncertain about whether Porter Jr. would play in summer league or during the 2018-19 season.

According to reports, Porter Jr. was showing a slight limp at his introductory press conference with the Nuggets Friday.

The Nuggets are right to be cautious here and think long-term. It would be a shock to see Porter Jr. at Summer League in July. Could he lace up his shoes and play at some point next season? Maybe. Depends on his rehab and how he progresses, but the Nuggets have zero fear of letting him sit out a season. This is a team that just missed the playoffs last season and is expected to take a step forward this time around without Porter — they don’t need him to be good, they have Nikola Jokic, Jamal Murray, Gary Harris and the rest.

Porter needs to get healthy, and that very well may mean sitting out a season. Then when he does play accept a role and go from there.