Report: Nets to target Kevin Durant in 2016

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Let’s start with the obvious: If Kevin Durant decides to become a free agent in 2016 and talk to other teams, the line of GMs at his door will be as long or longer than the one LeBron James saw in 2010. The other obvious statements here are Durant and LeBron are different people, their situations with the team that drafted them feel different (at least right now), and nobody has any idea right now what Durant will be thinking come 2016. Including Durant. It’s more than two years away.

All that said, if you’re a team GM or president looking to restructure your roster, you need to think now about having cap space in 2016 to go after Durant, in case he does decide to see what lies outside OKC.

And the Nets plan to be one of those teams and go after him hard, reports Stefan Bondy at the New York Daily News.

The impending Durant free agency bonanza should start picking up steam next season and will undoubtedly engulf the NBA in the summer of 2016. And make no mistake: the Nets are targeting Durant, the 25-year-old offensive juggernaut, even if it’s too early to predict their odds.

The Nets could be committed to no salary when Durant becomes a free agent, depending on whether Deron Williams picks up his one-year option for the 2016-17 season. Everybody else is off the books.

Just know that the Knicks, Lakers and a host of other teams in major markets potentially will have cap space that summer (depending on what happens with Carmelo Anthony and the rest of the class this summer, then Kevin Love and others in 2015).

For Durant, his decision likely will come down to where he thinks he can best contend for titles and where he feels the most comfortable.

He’s a max salary player and while the Thunder can offer him an extra season of guaranteed money Durant will be 27 in the summer of 2016 so another huge contract is very likely to come after this one.

If your argument is endorsements, Durant is one of only a couple players (LeBron James, Kobe Bryant) who are so big nationally and internationally that the market they are in is not going to really matter for endorsements. Everyone is knocking on his door already. Moving to a major market is not the same major boost for them it is for players on other tiers.

Durant likes living in Oklahoma City and with a team around him that is a contender he may not even look outside the Thunder organization. That would be the smart bet right now. But it’s impossible to say what the Thunder will look like exactly (this ownership group does not want to pay the luxury tax) and how Durant will feel about it more than two years from now.

Know GMs around the league are planning now, just in case Durant does decide to test the waters.

J.R. Smith reportedly met with Bucks Thursday to talk about contract

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After five seasons in Cleveland, the Cavaliers waived J.R. Smith. The 34-year-old veteran wing is not part of the Cavaliers future, and by waiving him before the guarantee date they only had to pay him $4.4 million of this $15.7 million salary.

That makes Smith a free agent.

He sat down with the Bucks on Thursday, according to Shams Charania of The Athletic.

The Bucks can only offer minimum contracts at this point.

Smith will turn 34 before next season starts and his skills are in decline, he shot just 30.8 percent from three last season. The Bucks will likely start Khris Middleton and Wesley Matthews on the wing with Sterling Brown, Pat Connaughton, and Donte DiVincenzo behind them. They have the roster spot to make the addition. The questions are does Smith fit, does he want the small role that’s really available, and how often will he wear a shirt around the facility?

Mark Cuban says NBA player movement reflects job market across many industries

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It’s a question that came up a lot in the wake of a wild summer where eight of the 24 players in the All-Star Game just last February ended up on new teams:

Is all this player movement good for the NBA?

It got asked everywhere from the league’s headquarters to your local bar, from sports talk radio shows to the NBA’s owners meeting in Las Vegas. There’s no easy answer to that. However, the divide seems to be somewhat generational — older fans miss the stability of knowing their stars would be there next year, young fans like the volatility and fast-changing landscape.

Dallas Mavericks owner Mark Cuban had an interesting perspective on all this: What you see in the NBA is what you see in almost every industry now. From Cuban’s blogmaverick.com:

Some feel that the player movement we have seen, particularly players asking to be traded or leaving teams that have the ability to pay them more money is a problem. I don’t. I think it is exactly what we should expect and it reflects what is happening in the job market across industries in our country.

No longer do college students graduate in search of a career where they expect to spend their entire adult lives working for a single company. Just the thought is crazy. I tell college graduates to look for a job where they get to learn about themselves, the business world, adulting and what they love to do and can be good at it. That their first job is just that, their first job. There will be many more…

Your best of the best will be impactful not only within the company, but via social media and other online platforms, visible as the best in their industry. It is important to give them reasons to want to stay. Great employees are effectively always free agents with the ability to move anywhere.

Why should it be any different for the NBA?

It’s interesting to hear from an owner (guys who traditionally want to control the workers). From a player’s perspective, this makes a lot of sense (and Cuban is as player-friendly an owner as the league has).

In a lot of ways, what bothers fans really applies to only the elite players, the guys with leverage, the guys who change the course of a franchise. If Paul George wants out of his contract, the reaction of Thunder management and fans would be different from if Dennis Schroder tried that kind of power move.

However, does this player movement erode the traditional fan base? Fans in Dallas/Miami/Boston/Los Angeles/everywhere want to identify with players, not just the logo across their chest. If the star players are changing teams more often how does that impact that traditional fandom? Do younger players become fans of players more: A LeBron James fan, a Stephen Curry fan, a James Harden fan, and their loyalties follow the player not the franchise? We seem to have more of that with Lebron and Curry. Cuban worked hard to make sure Dirk Nowitzki never left Dallas. (Going back there was a split between Lakers fans and Kobe fans, it’s just their interests largely always aligned.)

Which leads to the original, key question: Is all this player movement good for NBA business?

For the league and owners, the real question is will the undeniable social media buzz of the NBA offseason lead to increased ticket sales, increased viewership (or at least stopping that decline), more purchasing of League Pass packages (in whatever form), more jersey sales and all the rest of it? Can the league monetize this buzz?

Nobody has the answer to that, in part because how we as a nation (and world) consume media is changing so fast. What will the viewing landscape for the NBA’s television and streaming deals look like in 2024? 2029? Nobody knows.

Which means predicting how this player movement impacts the NBA is an unknown.

All the movement is creating a lot of buzz, which is nice, but buzz will not pay the NBA’s bills.

Damian Lillard on shot to beat Thunder: ‘That was for Seattle’

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Damian Lillard is a legend in Portland. He’s a legend in Oakland.

And now he’ll be a legend in Seattle.

The Trail Blazers star’s buzzer-beating 3-pointer wave goodbye ended the season for the Thunder, who moved to Oklahoma City from Seattle 12 years ago.

Lillard on Sports Business Radio Podcast:

What can I say? That was for Seattle.

Just when I thought Lillard’s shot and celebration were as cold as could be.

Clippers executive Jerry West: ‘I’ve never been around any organization that is better than this one’

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Jerry West played 14 years for the Lakers, making the All-Star game every year and winning a championship in a Hall of Fame career. He coached the Lakers to a few playoff seasons. Then, he ran the Lakers’ front office for 18 years, winning five titles and setting the stage for several more by acquiring Shaquille O’Neal and Kobe Bryant.

Now, West works for Clippers owner Steve Ballmer.

West on The Dan Patrick Show:

Steve Ballmer has really put together an unbelievably terrific organization. He’s spared no expense. It’s a really fun place to be. There’s not ego-driven at all. It’s just a fun place to be, and he’s got an awful lot of basketball people over there.

He’s just a great owner and one of the nicest men I’ve ever been around in my life. I’ve never seen a person like this with his success. It’s just remarkable how even-keeled he is. If people knew how philanthropic he was. He keeps all that stuff quiet. I guess he’ll get mad at me for mentioning it. But he’s just a remarkable man himself.

People always ask me what he’s like. And I say he’s just like you and I, normal. I’ve never seen – he’s willing to spend on players. He’s willing to spend on personnel within the front office. And as I mentioned before, I’ve never been around any organization that is better than this one. That’s for sure.

Maybe West is bitter at the Lakers. Maybe West is just gushing about his current boss, because that’s who pays him now.

But the wider respect held for the Clippers is evident in Kawhi Leonard and Paul George picking them without the team first getting an incumbent star. That says a lot about the organization, one that Ballmer has put his stamp on.

This also feels like a shot at the Lakers, whether or not West intended it. Many consider them to be the NBA’s golden franchise.

But their operations have had no shortage of problems lately.

The Lakers would have a stronger relative case further back, when West worked for them. However, organizations generally run better now. The league is more advanced. Maybe West is considering that.

Biases aside, his endorsement of the Clippers might be accurate.

West also worked for the Grizzlies.