How the NBA came to own Christmas Day

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How big is Christmas Day to the NBA?

Look at it this way: Last year’s Christmas Day game between the Miami Heat and Oklahoma City Thunder drew more viewers (9.6 million people) than all but one playoff game prior to the NBA Finals (that was Game 7 of the Eastern Conference Finals between Miami and Indiana).

On the whole in 2012, 33 million people tuned in to watch the NBA on Christmas Day.

For a lot of casual sports fans Christmas Day is the day the NBA tips off — they have followed their fantasy football team closely all fall, and while the NBA started playing a couple of months ago they have only been watching out of the corner of their eye.

That changes on Christmas Day because the NBA has worked over the years to own that day of the sports calendar — once you get your new 70-inch flat screen installed you turn on some hoop because the NBA has put forward showcase games.

“The NBA on Christmas is a tradition dating back almost 70 years,” said Michael Bass, the NBA’s Senior Vice President, Marketing Communications. “Each year, our goal is to provide fans with the most compelling contests based on storylines, rivalries, player matchups, and the history and tradition of the teams and the players. Christmas Day is always one of the most watched days on the NBA calendar.”

Yes, 70 years.

The NBA had its first NBA Christmas games in 1947. Three games were played that day and it worked so well there were four the next year. Then six in 1949. Since then the number of games has fluctuated but the NBA has been consistent in making its presence felt on that day. While the NFL and college football have had some games, the NBA makes sure on showcase matchups.

It is the day that ABC starts its broadcast of NBA games, taking advantage of those matchups.

For the past six years the NBA has settled on five games — a full late that tips off at noon Eastern and features the biggest names in the sport. This year you get to see LeBron James, Kevin Durant, Carmelo Anthony (if healthy after tweaking his ankle Monday), Dwyane Wade, Dwight Howard, Tim Duncan, Chris Paul, Stephen Curry and more. (The games are Bulls at the Nets, Thunder at Knicks, Heat at Lakers, Rockets at Spurs, and Clippers at Warriors.)

“The players love it,” said former NBA coach and current NBC analyst Stan Van Gundy. “The are big games with big audiences and they want to be in those games.

“I never liked the Christmas Day games and wish the NBA would stop playing them. I got fined for my opposition to the games. Christmas should be a day for family. For the players and coaches, even though I don’t like it, at least we benefit financially from the NBA TV contracts. But for the ushers, security people, ticket takers, concession workers etc. they are paid low wages, but have to work on Christmas because the NBA cares about little other than how much money they can make.”

Like Christmas itself, the NBA on Christmas Day can come off as all about the marketing and commercialism. For example you have the shoe brands breaking out special Christmas Day editions of players’ signature shoes.

In addition, this year for Christmas Adidas has designed and the players will wear a special edition sleeved NBA jerseys with an oversized logo — which are available for purchase online, not so coincidentally. LeBron has already said the Heat’s shooters don’t like them, but the reality remains the league thinks it can sell more jerseys with sleeves so you are going to see a lot of those.

Still, just like all things Christmas, if you look past the commercialism you see something good. Something pure.

In this case great basketball played by the best in the world.

Like the time more than 50 years ago Jerry West dropped 47 on the Knicks in Madison Square Garden to lead the Lakers to a win. Or in 1984 when Bernard King had 60 points (but the Knicks still lost). Or LeBron’s first Christmas Day game when he had 34 points but was outdone by Tracy McGrady who had 41 points and 11 assists.

“As a player, you know the whole world is watching,” said former player an NBA coach Byron Scott, while working for NBA TV. “The Christmas and New Year’s Eve [games] have the spirit of happiness. You just opened a bunch of gifts, the kids are running around, maybe they’ve gotten a jersey or two from their favorite player and everyone is watching. So [all the players] try and put on their best performance.”

And those performances are how the NBA really came to own Christmas.

Lonzo Ball, Kyle Kuzma trolling now in ad for Wish shopping app

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The Lakers asked Lonzo Ball and Kyle Kuzma to back off on their social media trolling battle.

However, they made an exception for this new Wish.com app ad (Wish is the Lakers’ jersey ad sponsor).

Well played guys.

Miami bringing Briante Weber into camp with chance to make roster

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For three seasons, Briante Weber has bounced around the fringes of the NBA. The defensive-minded point guard has played in short stints (often 10-day contracts) for the Grizzlies, Heat, Warriors, Hornets, and last season he got in 13 games for the Rockets (plus five in Memphis). He’s spent most of his career in the G-League, working for his chance to get in the door.

Miami is bringing him into training camp, reports Shams Charania of The Vertical at Yahoo Sports.

This is apparently camp invite.

There is roster space in Miami if Webber blows them away. Miami has 12 fully guaranteed roster spots and, with Webber, two partially-guaranteed deals (Malik Newman, who was undrafted out of Kansas, is the other).

The problem for Webber is Miami is deep at the point guard spot: Goran Dragic will start, and if Tyler Johnson is healthy (as expected) he will get a lot of minutes behind him, and then there is Newman. The Heat also have in the guard rotation Dion Waiters, Wayne Ellington, Rodney McGruder, and possibly Dwyane Wade if he returns (all of those guys are more two guards).

That’s a lot of guys for Webber to beat out and find a spot. On the other hand, his defensive style is something different from what the Heat have on the roster.

Webber is a longshot, but he’s at least going to camp.

Russell Westbrook “very, very excited” Paul George re-signed with Thunder

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What did you expect him to say?

Rather than a potential rebuild — or another “Russell Westbrook vs. The World” season — the Oklahoma City Thunder were one of the big winners of the off-season when Paul George agreed to re-sign with the team. They also moved on from Carmelo Anthony, will get Andre Roberson back from injury, and added Dennis Schroder to give them a shot creator off the bench.

Needless to say, Westbrook is a happy man. We could kind of tell that from the party he threw the night George agreed to re-sign, but he said it directly in an ESPN interview while in China on his Jordan Brand Tour.

“I’m very, very excited. Paul has been an unbelievable teammate, obviously a great friend. I’m very, very excited that he is back and we’re ready to make some noise. We are just going to take it one day at a time. I think our team has a lot of great, young talent. We have one goal now and that is winning a championship.”

While it’s hard to envision the Thunder reaching that goal (as constructed), the Thunder could well be the three or four seed in the West and have home court in the first round of the playoffs. While the margin for error in the West will be minuscule (with 12 teams having a shot at the eight playoff spots), with the Thunder’s strong top-10 defense and two stars who can take over games nightly, they should be one of the more consistent regular season teams in the West.

Either way, the Thunder are a lot more interesting with George than without. It’s going to be a good season for the Thunder.

PBT Extra: Carmelo Anthony officially a Houston Rocket now — this can work

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Did the Houston Rockets get better this summer? The conventional wisdom is no, they will miss the switchable defense and versatility of Trevor Ariza and Luc Mbah a Moute against the NBA’s other elite teams.

But with Carmelo Anthony officially signing with the Rockets on Monday, don’t expect a big step back, something I cover in this latest PBT Extra.

The Rockets had the second-best offense in the NBA last season (almost tied with the Warriors) and ‘Melo can enhance that — he can still punish switches in the post, he has a catch-and-shoot game, and while he may not be as efficient as he once was, the man can get buckets. Whether he starts or comes off the bench, expect Mike D’Antoni to find him minutes while Chris Paul and James Harden rest where he can be an offensive focal point.

This all could work out in Houston.