How the NBA came to own Christmas Day

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How big is Christmas Day to the NBA?

Look at it this way: Last year’s Christmas Day game between the Miami Heat and Oklahoma City Thunder drew more viewers (9.6 million people) than all but one playoff game prior to the NBA Finals (that was Game 7 of the Eastern Conference Finals between Miami and Indiana).

On the whole in 2012, 33 million people tuned in to watch the NBA on Christmas Day.

For a lot of casual sports fans Christmas Day is the day the NBA tips off — they have followed their fantasy football team closely all fall, and while the NBA started playing a couple of months ago they have only been watching out of the corner of their eye.

That changes on Christmas Day because the NBA has worked over the years to own that day of the sports calendar — once you get your new 70-inch flat screen installed you turn on some hoop because the NBA has put forward showcase games.

“The NBA on Christmas is a tradition dating back almost 70 years,” said Michael Bass, the NBA’s Senior Vice President, Marketing Communications. “Each year, our goal is to provide fans with the most compelling contests based on storylines, rivalries, player matchups, and the history and tradition of the teams and the players. Christmas Day is always one of the most watched days on the NBA calendar.”

Yes, 70 years.

The NBA had its first NBA Christmas games in 1947. Three games were played that day and it worked so well there were four the next year. Then six in 1949. Since then the number of games has fluctuated but the NBA has been consistent in making its presence felt on that day. While the NFL and college football have had some games, the NBA makes sure on showcase matchups.

It is the day that ABC starts its broadcast of NBA games, taking advantage of those matchups.

For the past six years the NBA has settled on five games — a full late that tips off at noon Eastern and features the biggest names in the sport. This year you get to see LeBron James, Kevin Durant, Carmelo Anthony (if healthy after tweaking his ankle Monday), Dwyane Wade, Dwight Howard, Tim Duncan, Chris Paul, Stephen Curry and more. (The games are Bulls at the Nets, Thunder at Knicks, Heat at Lakers, Rockets at Spurs, and Clippers at Warriors.)

“The players love it,” said former NBA coach and current NBC analyst Stan Van Gundy. “The are big games with big audiences and they want to be in those games.

“I never liked the Christmas Day games and wish the NBA would stop playing them. I got fined for my opposition to the games. Christmas should be a day for family. For the players and coaches, even though I don’t like it, at least we benefit financially from the NBA TV contracts. But for the ushers, security people, ticket takers, concession workers etc. they are paid low wages, but have to work on Christmas because the NBA cares about little other than how much money they can make.”

Like Christmas itself, the NBA on Christmas Day can come off as all about the marketing and commercialism. For example you have the shoe brands breaking out special Christmas Day editions of players’ signature shoes.

In addition, this year for Christmas Adidas has designed and the players will wear a special edition sleeved NBA jerseys with an oversized logo — which are available for purchase online, not so coincidentally. LeBron has already said the Heat’s shooters don’t like them, but the reality remains the league thinks it can sell more jerseys with sleeves so you are going to see a lot of those.

Still, just like all things Christmas, if you look past the commercialism you see something good. Something pure.

In this case great basketball played by the best in the world.

Like the time more than 50 years ago Jerry West dropped 47 on the Knicks in Madison Square Garden to lead the Lakers to a win. Or in 1984 when Bernard King had 60 points (but the Knicks still lost). Or LeBron’s first Christmas Day game when he had 34 points but was outdone by Tracy McGrady who had 41 points and 11 assists.

“As a player, you know the whole world is watching,” said former player an NBA coach Byron Scott, while working for NBA TV. “The Christmas and New Year’s Eve [games] have the spirit of happiness. You just opened a bunch of gifts, the kids are running around, maybe they’ve gotten a jersey or two from their favorite player and everyone is watching. So [all the players] try and put on their best performance.”

And those performances are how the NBA really came to own Christmas.

Devin Booker to play in Suns’ opener Wednesday

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Devin Booker — the Suns’ newly minted max contract player — had been working hard to recover from off-season hand surgery in time for the opening of the season (the original timeline after surgery had him missing the first week or two of the season).

Looks like he made it, according to coach Igor Kokoskov, via Duane Rankin of the Arizona Republic.

Booker is young, 21, and hopefully he just healed quickly. There is no reason to rush Booker back here, the Suns need to approach this season with a long-term view, not thinking win now.

This is going to be an interesting young Suns team with Booker, rookie Deandre Ayton, Josh Jackson, T.J. Warren, Mikal Bridges, and now with some veteran voices in Trevor Ariza and the newly added Jamal Crawford in the locker room. This team is not playoff bound in the West, but nightly they will be improved and not a pushover.

Portland, NBA community react to passing of Paul Allen

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For 30 years, Paul Allen has owned the Portland Trail Blazers. In that time the team made the NBA Finals a couple of times, was a model of consistency making the playoffs 23 times, and providing a city unforgettable memories filled with some of the biggest personalities and best players in the game.

Allen passed away Monday, losing his battle to cancer. He was just 65 years old.

It has led to an outpouring from the entire NBA community, especially around Portland.

“Paul Allen was the ultimate trail blazer – in business, philanthropy and in sports,” NBA Commissioner Adam Silver said. “As one of the longest-tenured owners in the NBA, Paul brought a sense of discovery and vision to every league matter large and small.  He was generous with his time on committee work, and his expertise helped lay the foundation for the league’s growth internationally and our embrace of new technologies.  He was a valued voice who challenged assumptions and conventional wisdom and one we will deeply miss as we start a new season without him.  Our condolences go to his family, friends and the entire Trail Blazers organization.”

Russell Westbrook listed as out for season opener vs. Warriors

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No Russell Westbrook. No Andre Roberson. Maybe no Steven Adams.

This is not what the NBA had in mind when they sent Oklahoma City to Golden State for the second game of the NBA’s opening night doubleheader on national television. But, that’s the reality due to injury.

Westbrook had arthroscopic surgery on right knee back on Sept. 12 and it was expected to be re-evaluated around the start of the season. However, with the marathon of the NBA season about to start no way the Thunder were never going to rush him back, national television and the Warriors or not. While it’s less than ideal, getting it dealt with and missing training camp and a few games is better than to risk something worse during the season (or miss a month of the season in a Western Conference where there is little margin for error because of the depth of quality teams).

The Thunder called it “maintenance,” but this is Westbrook’s fourth surgery on that knee, although it’s the first in more than four years. His issues with this knee date back to the 2013 playoffs when Patrick Beverley crashed into it and tore the meniscus.

Westbrook is about to turn 30, has some heavy-usage miles on that body, and just signed a five-year, $205 million contract extension.

Alvin Gentry: Pelicans wouldn’t trade Anthony Davis for anyone – ‘not even Beyonce’

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Pelicans star Anthony Davis said he’s the best player in the NBA.

His coach, Alvin Gentry, agreed then expanded.

Gentry:

If you don’t want to call him the best player, I call him the most valuable. Because if you can trade him for anybody, then he is the most valuable guy. Not that we would ever consider that. Don’t you guys take some kind of spin and put it on top. There is no one in the league that we would trade him for. There is no one out of the league. Not even Beyonce. If we wouldn’t trade him for her, then he’s probably untouchable.

I’d trade Davis for Giannis Antetokounmpo, who’s also in the MVP race, even younger and locked up an extra season.

LeBron James, Stephen Curry and James Harden are better, older and locked up for longer than Davis. I’d probably trade Davis for LeBron or Curry, though not Harden.

Ben Simmons, Joel Embiid and Jayson Tatum are worse, younger but also locked up for longer than Davis. I probably wouldn’t trade Davis for any of them, though the additional team control makes it worth considering.

Really, Davis is already at the point – as few as two years from unrestricted free agency – trade speculation hits high gear. The possibility of him leaving New Orleans high and dry in 2020 is too great to ignore.

As far as Davis for Beyonce… I guess it depends on your priorities.