How the NBA came to own Christmas Day

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How big is Christmas Day to the NBA?

Look at it this way: Last year’s Christmas Day game between the Miami Heat and Oklahoma City Thunder drew more viewers (9.6 million people) than all but one playoff game prior to the NBA Finals (that was Game 7 of the Eastern Conference Finals between Miami and Indiana).

On the whole in 2012, 33 million people tuned in to watch the NBA on Christmas Day.

For a lot of casual sports fans Christmas Day is the day the NBA tips off — they have followed their fantasy football team closely all fall, and while the NBA started playing a couple of months ago they have only been watching out of the corner of their eye.

That changes on Christmas Day because the NBA has worked over the years to own that day of the sports calendar — once you get your new 70-inch flat screen installed you turn on some hoop because the NBA has put forward showcase games.

“The NBA on Christmas is a tradition dating back almost 70 years,” said Michael Bass, the NBA’s Senior Vice President, Marketing Communications. “Each year, our goal is to provide fans with the most compelling contests based on storylines, rivalries, player matchups, and the history and tradition of the teams and the players. Christmas Day is always one of the most watched days on the NBA calendar.”

Yes, 70 years.

The NBA had its first NBA Christmas games in 1947. Three games were played that day and it worked so well there were four the next year. Then six in 1949. Since then the number of games has fluctuated but the NBA has been consistent in making its presence felt on that day. While the NFL and college football have had some games, the NBA makes sure on showcase matchups.

It is the day that ABC starts its broadcast of NBA games, taking advantage of those matchups.

For the past six years the NBA has settled on five games — a full late that tips off at noon Eastern and features the biggest names in the sport. This year you get to see LeBron James, Kevin Durant, Carmelo Anthony (if healthy after tweaking his ankle Monday), Dwyane Wade, Dwight Howard, Tim Duncan, Chris Paul, Stephen Curry and more. (The games are Bulls at the Nets, Thunder at Knicks, Heat at Lakers, Rockets at Spurs, and Clippers at Warriors.)

“The players love it,” said former NBA coach and current NBC analyst Stan Van Gundy. “The are big games with big audiences and they want to be in those games.

“I never liked the Christmas Day games and wish the NBA would stop playing them. I got fined for my opposition to the games. Christmas should be a day for family. For the players and coaches, even though I don’t like it, at least we benefit financially from the NBA TV contracts. But for the ushers, security people, ticket takers, concession workers etc. they are paid low wages, but have to work on Christmas because the NBA cares about little other than how much money they can make.”

Like Christmas itself, the NBA on Christmas Day can come off as all about the marketing and commercialism. For example you have the shoe brands breaking out special Christmas Day editions of players’ signature shoes.

In addition, this year for Christmas Adidas has designed and the players will wear a special edition sleeved NBA jerseys with an oversized logo — which are available for purchase online, not so coincidentally. LeBron has already said the Heat’s shooters don’t like them, but the reality remains the league thinks it can sell more jerseys with sleeves so you are going to see a lot of those.

Still, just like all things Christmas, if you look past the commercialism you see something good. Something pure.

In this case great basketball played by the best in the world.

Like the time more than 50 years ago Jerry West dropped 47 on the Knicks in Madison Square Garden to lead the Lakers to a win. Or in 1984 when Bernard King had 60 points (but the Knicks still lost). Or LeBron’s first Christmas Day game when he had 34 points but was outdone by Tracy McGrady who had 41 points and 11 assists.

“As a player, you know the whole world is watching,” said former player an NBA coach Byron Scott, while working for NBA TV. “The Christmas and New Year’s Eve [games] have the spirit of happiness. You just opened a bunch of gifts, the kids are running around, maybe they’ve gotten a jersey or two from their favorite player and everyone is watching. So [all the players] try and put on their best performance.”

And those performances are how the NBA really came to own Christmas.

Nets hire Hawks’ Peterson as assistant general manager

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NEW YORK (AP) — The Brooklyn Nets have hired Jeff Peterson as their assistant general manager.

Peterson replaces Trajan Langdon, who was hired as the New Orleans Pelicans’ GM.

Peterson spent seven seasons in the front office of the Atlanta Hawks, the last three as assistant general manager. He worked there with Brooklyn coach Kenny Atkinson, who was an assistant to coach Mike Budenholzer.

Nets general manager Sean Marks says Saturday that Peterson is an “innovative basketball executive” whose “extensive scouting and front office experience” will be assets to a Nets team that lost in the first round of the playoffs.

Warriors open as big betting favorites to win NBA title over Raptors

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Kevin Durant is going to be out to start the series, with no exact timetable on his return.

The Toronto Raptors were very impressive — with Kawhi Leonard leading the way and a fantastic halfcourt defense — in eliminating the Milwaukee Bucks.

None of that changes the overall picture — the Golden State Warriors are heavy favorites to win the NBA Finals.

The Warriors are -320 to win the NBA title, the Raptors +260 at the Ceasars Palace sportsbook. What that means for non-gamblers is you have to bet $320 to win $100 on the Warriors, while a $100 bet on the Raptors wins $260.

The Warriors are also 1.5 point favorites to win Game 1 on the road without Durant and coming off a nine-day layoff where rust is to be expected.

Toronto won both regular season meetings between these teams, but both games also were before Christmas.

These lines are the respect the Warriors have earned with two straight titles, three in four years, and a sweep of the Portland Trail Blazers. The Warriors are a dynasty led by Stephen Curry, the Raptors in their first finals, these betting lines were to be expected, and they will follow general public sentiment.

Charles Barkley, on the other hand, picks the Raptors in an upset. Do with that information what you will.

Giannis Antetokounmpo walked out on his postgame press conference

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Giannis Antetokounmpo wants to win, wants to make the NBA Finals. Badly. As in he could walk if the Bucks don’t do that in the next couple of years.

Antetokounmpo already showed he was willing to walk — he did so right out of his postgame press conference Saturday night after the Bucks were eliminated from the playoffs by the Raptors.

Khris Middleton‘s “you just leaving me here” face is the best part of this video.

Chalk that up to frustration, on a couple of levels. The question is legitimate — how much this experience helps the Bucks grow and fuels their offseason will say a lot about where they are as a team in a year — but it’s also understandable that in the moment the Greek Freak doesn’t want to talk about it. Or, really, in that spot have the perspective to do the question justice. Middleton went on to say, “hopefully, we learn from this.”

The other part of this is that the reporter, Malika Andrews, wrote a story at ESPN about how Antetokounmpo making the Finals would play a big role in if he stays or not in Milwaukee past this contract. That is not the narrative Antetokounmpo wants out there about him, and sometimes this is how players deal with reporters who write things they don’t like.

Antetokounmpo is one of the league’s good guys, don’t expect this to become a trend.

Report: Making 2020 NBA Finals could swing whether Giannis Antetokounmpo signs super-max extension with Bucks

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The honeymoon between Giannis Antetokounmpo and the Bucks is over.

Milwaukee’s superb season ended tonight with a Game 6 loss to the Raptors in the Eastern Conference finals. Already, attention is turning to the 2020 offseason, when Antetokounmpo can sign a five-year super-max extension that projects to be worth $250 million. If he doesn’t, the pressure will turn way up as he approaches unrestricted free agency in 2021.

Antetokounmpo is already applying some.

Malika Andrews of ESPN:

a source close to Antetokounmpo said that getting to the NBA Finals is not just an ambition, it could tip the scales as he weighs his contractual future.

And if they can reach the NBA Finals next season, the Bucks can improve their chances of signing Antetokounmpo to the supermax in the summer of 2020.

Khris Middleton, Brook Lopez and Malcolm Brogdon will be free agents this summer. It’s unclear how much luxury tax Milwaukee is willing to pay.

This leak could be Antetokounmpo trying to convince the Bucks to pay to keep this team intact.

Would he actually leave Milwaukee? At every turn, he has praised the city and organization. But the Bucks have also been on an upward trajectory for years. As they get closer to the top, it becomes more difficult to maintain that positive momentum. They’re now entering a crucial season with the clear goal of a conference title. That doesn’t leave much room for error.

The Lakers are rumored to be plotting to get Antetokounmpo. If there are signs he’ll actually become available, many other teams will line up just for a chance to sign him. Antetokounmpo is a special player, a superstar at age 24.

He also needed this loss. Having never advanced past the first round before this year, he didn’t fully grasp the high level of play and intensity this deep into playoffs. He hadn’t felt the heartache of coming so close and falling short, a highly effective motivator. Raptors like Kawhi Leonard, Kyle Lowry, Serge Ibaka and Marc Gasol had already faced these tests, and that had a lot to do with Toronto winning.

I have no doubt this experience will make Antetokounmpo even better.

Antetokounmpo wants to ensure the Bucks match his desire to win. If they do, he and Milwaukee will remain committed to each other. The honeymoon isn’t the end.

But this is when it gets real.