Cuban says Heat as villains is good for NBA business

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The Miami Heat are polarizing. People love them or hate them. Detractors see an arrogant team that doesn’t maximize itself but just enough to win. Then there is LeBron James, who evokes the same love him or leave him emotions. Few fans inhabit the middle ground with Miami.

But the bottom line is everyone tunes in to watch them. Television ratings go up when they are on the screen.

Which makes the polarizing Heat good business for the NBA, something marketing master Mark Cuban gets. He’s taken his shots at the Heat before but in speaking with Jeff Caplan of NBA.com Cuban clearly understands what is helping line his pocket. And Cuban likes things that line his pocket.

“With the two titles, they’re still like the bad guys,” Cuban said. “There’s a confidence bordering on arrogance that is good for them as a team and good for us as a league because it also makes them the team that everybody wants to knock off.

“They’re kind of in some respects the Oakland Raiders … when they were winning. I don’t want to compare [Heat owner] Mickey [Arison] to Al Davis, that’s not fair, but you either love them or hate them. That’s always good for the NBA when you have a team that everybody looks forward to beating. It’s just like when we beat them, I would go in places I’ve never been and people would give me a standing ovation. That’s good for the NBA.”

When the Raiders were winning? Damn that’s back when NWA was still together I think; that’s a long, long time ago. Also, Micky Arison, do not wear white jump suits, please.

Cuban is right. Parity works selling the NFL, but even there fans get pumped up to see if their team can knock off the Patriots — you want a shot at the consistently good, arrogant team with the pretty boy quarterback. I think the NBA is always more interesting when there is a dominant team to shoot for — the Bulls in the 1990s, the Lakers/Celtics in the 1980s and so on.

Right now, the Heat are the team on top of the mountain, and this may well be the season some team knocks them off that perch. But it’s more fun to have that target; it’s much better than having a champion that gets dismantled within a couple years of winning it all… we’re looking at you, Cuban.

Kings troll Stephen Curry with moon landing video during player introductions

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Well played Sacramento.

Golden State came to town Friday night and during player introductions the Kings ran a video on their jumbotron of the moon landing to troll Stephen Curry.

Curry this past week said on a podcast that he didn’t think we landed on the moon, later saying it was obviously a joke but he would take NASA up on their offer of a tour of their lunar labs.

Curry can laugh at himself and gave the Kings and “A for effort” with the video.

Reports: New deal, Suns trade Trevor Ariza to Wizards for Austin Rivers, Kelly Oubre (no third team)

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Brooks who? Turns out Phoenix and Washington didn’t need a third team involved to get a trade done.

Phoenix gets a point guard, and the Wizards get a veteran presence in a trade that is straight up between the two: Trevor Ariza heads to Washington while Austin Rivers, Kelly Oubre are going to Phoenix, a story broken by Shams Charania of The Athletic and Adrian Wojnarowski of ESPN.

The struggling Wizards get a veteran presence in their locker room — something the team where players don’t like each other and it shows on the court could use. Not that one move solves all those problems. Plus, Ariza brings a solid wing defensive and three-point shooting presence (36 percent) to the team (although he has struggled this season inside the arc). That said, there was a lot of trade value in Oubre and to get one player and no picks back in this trade — they would have gotten second rounders in the blown up Friday night deal — feels like the Wizards sold short. Washington also saves about $1.5 million in salary and luxury tax, but they need to add a 14th player to the roster in the next two weeks and even at the minimum that will eat into some of those savings.

Phoenix has desperately needed a point guard and now they got a rotation level one in Rivers, which is an upgrade for this team (whatever you think of Rivers). Plus the young Kelly Oubre fits better on the Suns’ timeline — with Devin Booker, Deandre Ayton and the rest — than the veteran Ariza, but the Suns are already deep on the wing.

Giannis Antetokounmpo matches career high with 44 against Cavaliers (VIDEO)

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CLEVELAND (AP) — Giannis Antetokounmpo played as if he had a point to prove.

The Milwaukee star rebounded from his worst game of the season to match his career high with 44 points and the Bucks beat the Cleveland Cavaliers 114-102 on Friday night despite missing two starters.

Two nights after being held to a season-low 12 points in a loss to Indiana, he was 14 of 19 from the field, made 16 of 21 foul shots, and had 14 rebounds and eight assists.

“You’ve got to put that game in the past,” Antetokounmpo said. “You put it in the past and move forward.”

Khris Middleton, the Bucks’ second leading scorer, was out with a sprained right finger. Malcolm Brogdon, fourth on the team in scoring, didn’t play because of a sore left hamstring.

Bucks coach Mike Budenholzer wasn’t surprised Antetokounmpo took over with his team short-handed.

“Obviously, a monster game for Giannis,” he said. “We kind of rode him pretty hard tonight. He was ultra-aggressive. He’s a competitor. He wants to be great.”

Asked what a team can do to slow down Antetokounmpo, Cavaliers coach Larry Drew said, “There’s not an answer to that. He’s a terrific player. He’s elevated his game over the years. He can hurt you in so many different ways.”

Not only was Antetokounmpo coming off a subpar game, Wednesday’s 113-97 loss was Milwaukee’s largest margin of the season.

Antetokounmpo made an instant impression after Milwaukee won the opening tip when he dunked on Osman on a set play in the halfcourt offense. He ended the half by finding Pat Connaughton for a 3-pointer.

Antetokounmpo, who had his 20th double-double of the season, admitted he was aware of his numbers.

“At some point in the game, you realize you’re scored a lot, so you look up at the scoreboard, but usually I don’t even look at it,” he said.

The Bucks never trailed and held off a late Cleveland spurt. The Cavaliers cut the lead to five midway through the fourth quarter on Cedi Osman‘s 3-pointer, but Antetokounmpo had a three-point play and an assist on Brook Lopez‘s basket that beat the shot clock, pushing the lead to 111-99.

Lopez scored 19 points and Eric Bledsoe had 16 for the Bucks, who have the second-best record in the Eastern Conference.

Jordan Clarkson scored 23 points, and Larry Nance Jr. had 14 for Cleveland. Rookie point guard Collin Sexton had five points after scoring in double figures in 18 straight games.

Cleveland played its second game without Tristan Thompson, who could be out for a month with a sprained left foot.

Dwyane Wade, Gabrielle Union aiding student seeking reinstatement to school

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PLANTATION, Fla. (AP) — Dwyane Wade and Gabrielle Union are backing attorney Benjamin Crump in an effort to help an expelled student and family friend get back into high school.

Wade and Union released a statement Thursday supporting senior Cyrus Nance, who was a basketball player in his first year at American Heritage High until he was expelled last month after a verbal altercation with a coach of another team at the school.

Crump says “every fact in this case points to discrimination.” Nance would like to return to school.

Zaire Wade, the oldest son of the longtime Miami Heat star, also plays at the school. Nance is friends with Zaire Wade and the Wade family.

Crump says the school has refused to release Nance’s transcript until his mother signs a non-disclosure agreement and pays a fee. Wade and Union say they will stand by Nance until he and his mother “get the transparent due process” that they seek.

School officials, citing privacy concerns, did not directly respond to the allegations.