Underground Kings no more, Raptors bring in Drake to help rebrand franchise

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When the Nets moved to Brooklyn and were looking to rebrand the franchise — new logo, new look, new attitude — and let’s be honest, the white guys in Brooks Brothers suits are not the best at knowing what the common fan wants. So the Nets turned to rapper Jay Z, who owned a sliver of the team (less than 1 percent) but had a big say in the look of the uniforms and some of the amenities inside the Barclay’s Center.

The Raptors are doing much the same thing with Toronto native Drake — they don’t want to be “Underground Kings” they want to be in the spotlight.

Rebranding is coming to Toronto and Drake is going to have a hand in that.

“There’s a reason why we are going to submit to the league a new application for a new branding, a new image, new colors — not a new name, but new branding, and Drake will be an ambassador and help us forge this new vision, this new buzz, this new excitement where we are taking this organization,” said Maple Leaf Sports and Entertainment (which owns the Raptors) CEO Tim Leiweke at a press conference Monday announcing Toronto would host the 2016 All-Star Game.

Drake will be the Raptors’ “global ambassador.” Whatever that means, exactly. He certainly is a big NBA fan, friend of star players such as LeBron James, and a guy you can see at games around the league all the time. He he will certainly have a hand in the rebranding process, as well as helping make the 2016 All-Star Game a celebration of Toronto.

“I just want you to know I’m extremely excited to be part of a team I grew up a fan of, a diehard fan of, of course I’m sure like everybody else from this city,” Drake said. “I’m excited for the new vision, basketball in Canada is bigger now than ever before. I think that All-Star 2016 is a phenomenal step, something I dreamed of as a kid.”

He said he would be happy to help recruit players. That’s nice. What really gets free agents to come to a city is money — GM Masai Ujiri has to create both cap space to get them and a culture where they think they can win. If that’s in place, a phone call from Drake doesn’t hurt.

The Raptors have already submitted some paperwork with the league and have a firm hired to help with the rebranding, Leiweke said. This likely would kick in for the 2015-16 season — in time for the All-Star Game.

There had been some talk the Raptors name — picked 20 years ago when the “Jurassic Park” movie franchise was huge — could change as there were never any velociraptor anywhere near Canada. Nope. The name stays.

But a new look is part of the image makeover the franchise could use. While Drake has his detractors as a rapper — watch the comments on this post, just mention Drake and the comments become a debate about him — he’s a better choice to upgrade the image than the guys and gals in suits with their focus groups and spread sheets.

“We have been meeting with Drake for a while now to talk about the involvement they want to have. This isn’t just about the NBA, it isn’t just about the 2016 All-Star Game, this is about the Raptors. This is a new day, a new age,” Leiweke said.

Scottie Pippen on LeBron James, Michael Jordan: “It’s not a fair comparison”

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The battle has, stupidly, raged on between supporters of Michael Jordan and LeBron James. Both sides seem to believe their preference is irrefutably the choice for the best player in NBA history.

And because they did not play in the same era, the question will never be answered. No doubt in 50 years they will write columns about Jordan vs. LeBron, just like their fathers, and their father’s fathers before them.

James has certainly seemed to take a bit of a leap in the eyes of the NBA community this season, likely because of his wonderful performance at age 33. He’s also single-handedly won two playoff series this year. It’s been incredible.

But LeBron rising above Jordan has also brought out some more reasonable takes. Former Chicago Bulls legend and Jordan running mate Scottie Pippen spoke up recently about the debate, giving a measured analysis that I think is pretty strong.

In short, Pippen basically said you can’t compare the two because of the eras, the style, and the fact they just don’t play the same position (if LeBron even has a position, that is).

Via Twitter:

That sounds right to me.

Cavaliers’ Kendrick Perkins not into “all that new stuff” like Chewbacca

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Chewbacca was at Game 3 in Cleveland Saturday. Sitting courtside.

Why? Because growing up on Kashyyyk he played a little hoop and admires LeBron James‘ skill? Because Drake gave him the tickets? Maybe. I mean, it’s not like that was just a clever little publicity stunt for a movie.

After the Cavaliers’ win, Kevin Love decided to make a little joke of it with noted humorist Kendrick Perkins, and it went over as well as expected (with Dave McMenamin of ESPN catching it).

That’s vintage Perkins.

Celtics’ Terry Rozier on Game 3: “We needed to get our butts whooped”

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Cleveland dominated Game 3 Saturday night. They played harder, to start. The Cavaliers’ defensive pressure on the ball was better, they were sharper rotating out to shooters and covering passing lanes. Cleveland’s role players stepped up and helped LeBron James.

Boston, meanwhile, wilted in the face of that pressure Saturday, something it has done a few times on the road these playoffs. The Celtics got away from the things that got them to the Eastern Conference Finals. Guard Terry Rozier put it more bluntly, via A. Sherrod Blakely of NBC Sports Boston:

“I feel like we needed this (loss) to get us back … to get us ready for Monday,” Rozier said.

Rozier later added, “We needed to get our butts whipped. Come back to reality and take care of business on Monday.”

Cleveland is a championship team — from LeBron James on down through the core guys, they all have rings. They have been down before, and heading home it was expected they would play with force. Cleveland’s back was against the wall and they responded.

From the Celtics’ perspective, they also got a little too fat and happy and were not ready for what the Cavaliers came with in Game 3.

Now the pressure is on Boston to push back, to get back to their level of execution and do it under pressure. Make the Cavaliers prove the improved defensive effort was not a one-off game. The Celtics must move the ball and play with some pace, then see if the Cavaliers can keep it together in the face of crisp play.

When this series heads back to Boston Wednesday, it will either see the Celtics in control up 3-1, or the series will be a best of three (with the Cavs still having to figure out if they can win on the road). At home, the Cavaliers are going to play with force again and have some depth. We’ll see if Game 3 was enough of a wakeup call for Boston.

PBT Extra: Can Rockets take Game 2 energy, execution on the road?

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Houston found its blueprint to beating Golden State in Game 2: Strong defensive pressure on the ball, quick switches and communication on defense, getting out in transition when possible, and starting sets earlier in the shot clock and attacking downhill with James Harden and Chris Paul.

Now can they do that on the road? Against a more focused and sharper Warriors’ team?

That will be the question in the next two games of the Western Conference Finals, and it’s what I discuss in this latest PBT Extra.